Experience

braloba

• Switzerland
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Managing Director

  • Sep 2023 - Present

  Manufacturer of high-quality watch straps, jewelry bracelets & wearable accessories

• VP Global Sales & Operations

  • May 2022 - Present



Logistics Aichner

• Marketing Consultant

  • May 2019 - Dec 2021

  (part time employment next to MBA studies of Digital Business) (part time employment next to MBA studies of Digital Business)



Kennedy

• Australia
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Managing Director for Watches and Jewellery

  • Jun 2017 - Dec 2018

  Led business operations and strategic planning activities, supervising a staff of more than 90 and a budget of up to 60m EUR, managing organizational change, and continually reviewing and improving processes with the ultimate goal of expanding the reach for fine watch and jewellery retailer in Australia. Oversaw daily operations and implemented best business practices, directing work activities and training, as well as hiring, training, motivating, and evaluating staff members. Collaborated with other members of the senior management team to drive company’s future-focused activities, re-engineering organizational structure to ensure alignment with strategic and financial targets. Designed and delivered business strategy on a national scale for strategic initiatives and continually enhanced customer experience and satisfaction. Strengthened strategic relationships with suppliers/brands and negotiated prime commercial terms to improve margins, communication, and promotional support. Managed 20m AUD worth of inventory, evaluating and rendering purchasing decisions. Directed marketing and branding campaigns and activities. Selected contributions: ❖ Delivered project to open 5 new boutiques in 2019, managing all negotiations and logistics and doubling organizational footprint nationally. ❖ Sparked sales growth: +33% in FY 17/18 and +50% in first HY 18/19 (Jul-Dec 18). ❖ Boosted net profit margin (+50%) by slashing costs as well as discounts. ❖ Designed and deployed innovative retail training modules to lift customer experience to a consistent and excellent level, producing “excellent” performance in all boutiques during mystery shopping. ❖ Enhanced customer satisfaction installing new processes, templates, and training that reduced online enquiry response rate from 4 to 1 business days. ❖ Created the first two Kennedy brand campaigns (off- and online) Show less



SWAROVSKI

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Managing Director

  • Sep 2015 - Jun 2017

  Directed business operations and regional sales organization for Greater China, with more than 100m EUR in sales annually and a headcount of 60, reporting directly to the Executive VP Global Sales. Led and motivated a cross-functional and cross-regional team of 9 direct reports, including two sales teams (Hong Kong and Taiwan), Strategic Wholesale Management HK and China (Sr. Key Account Management), Marketing and Communication (Branding, Trade Marketing, PR), Fulfillment Team (Supply Chain / Customer Service), and Greater China Strategic Sales Management. Engaged data analytics to create and implement sales and marketing strategies, business development, and brand management capabilities with full profit and loss accountability. Collaborated with other members of the Global Sales Leadership team to develop and deliver proposals to support business growth. Aligned organizational goals and standards with financial performance and provided comprehensive and accurate financial information and risk management. Selected contributions:❖ Pioneered Swarovski Sales Academy training program (sales skills / value selling) in cooperation with global HR and an external agency.❖ Landed change successfully, designing a new distribution strategy and establishing first three official distribution partners in Greater China with more than XXm EUR in sales.❖ Conceived a new business development process producing more than 1,000 additional qualified leads and new business of greater than 10m EUR.❖ Drove the development and launch of new product lines (two multilines with XX+m EUR sales p.a.), winning back lost market shares from key competitors.❖ Hosted the most successful World Jewelry Facet marketing event in Greater China/ Shanghai with direct sales impact of 17.5m EUR as well as EAV of more than 10m EUR.❖ Generated sales growth in the first 6 months of 2017 (+10% vs YTD-1, +20% vs budget) which was the first business growth in 5 years. Show less

• Director Strategic Sales, Wholesale Mgt. & Sales Controlling Asia North/GCh

  • Jan 2012 - Sep 2015

  Oversaw strategic planning for operations and led the Channel and Wholesale Management in Greater China including direct Key Account Management with over 50m EUR in sales responsibility. Implemented change management and new product strategies. Mentored teams in strategic business management, including profit and loss management and sales controlling. Facilitated contract negotiations with a variety of clients (distributors, manufacturers, retail brands). Supervised the implementation of the regional sales transformation strategy as the appointed Strategy Ambassador as well as regional Price Champion, completing new pricing strategy and its implementation to improve profitability and internal price transparency. Selected contributions:❖ Exceeded sales goals in three of four years.❖ Initiated and controlled the implementation of sales push programs leading to 10+m EUR additional sales p.a. representing the highest sales gain among all regions globally. ❖ Earned promotions at regular intervals, holding positions including Head of Channel & Distribution Management (January 2010 - December 2011) and Strategic Sales and Distribution Manager GCh (May 2006 - December 2009). Show less

• Head of Channel & Distribution Management

  • Jan 2010 - Dec 2012

• Strategic Sales & Distribution Manager

  • May 2006 - Dec 2009

• Market Research Manager / Competitive Intelligence

  • Jan 2003 - May 2006

• Marketing Trainee

  • Jul 2000 - Dec 2002