Experience

Leonard Buildings & Truck Accessories

• United States
• Retail
• 100 - 200 Employee

• Retail Marketing Manager / Brand Manager

  • Aug 2016 - Present

  Responsible for the development and management of marketing programs and related budgets. Hired, trained and manage marketing and lead management teams. Manage budgets, execution of plans, corporate branding and merchandising update and multiple social media platforms implementation. Manage a small team of marketing professionals focused on executing campaigns including (but, not limited to) email, direct mail, database marketing, digital marketing, traditional marketing and local media. Responsible for the development and management of marketing programs and related budgets. Hired, trained and manage marketing and lead management teams. Manage budgets, execution of plans, corporate branding and merchandising update and multiple social media platforms implementation. Manage a small team of marketing professionals focused on executing campaigns including (but, not limited to) email, direct mail, database marketing, digital marketing, traditional marketing and local media.



Red Letter Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Account Director

  • Jun 2013 - Aug 2015

  Responsible for the development and execution of marketing and communications strategies for various clients including development of digital and strategic marketing plans.  Led strategic planning sessions for developing strategic marketing plans for B2B, B2C and Not-For Profit clients.  Developed digital marketing plans. Managed Google AdWords accounts. Monitored results and updated strategy monthly.  Managed the Marketing programs and day to day responsibilities for multiple clients spanning several different industries and target audiences.  Prepare strategic six-month plans to achieve clients’ goals; regularly review and adapt the plan in response to changing circumstances.  Directed advertising campaigns, public relations and trade show management for internal and external campaigns.  Strategic media planning for clients including pre-buy analysis and negotiation.  Developed and managed budgets, and results analysis.  Successfully assisted a client in securing a $30,000,000 government contract.  Led planning teams for new websites including strategic direction, key messaging, navigational site maps and identifying key functions.  Stay abreast of developments in marketing and digital technology; be curious about the world at large. Show less



Sir Speedy, Inc.

• Printing Services
• 100 - 200 Employee

• Sales Executive

  • Jan 2012 - May 2013

  Quality custom printing utilizing the most up to date digital technology and traditional color presses to provide our customers more pricing options without giving up the quality they need. We also provide our customers with new digital options for marketing their business including: mobile websites, QR codes, website design and hosting, on-line custom design service and social media marketing. Quality custom printing utilizing the most up to date digital technology and traditional color presses to provide our customers more pricing options without giving up the quality they need. We also provide our customers with new digital options for marketing their business including: mobile websites, QR codes, website design and hosting, on-line custom design service and social media marketing.



Lowery Machine & Supply

• Greenville, South Carolina Area

• Director of Marketing and Public relations

  • Sep 2008 - Sep 2009

  Developed, implemented and administered strategic marketing plan including all new sales collateral materials, new corporate image, industry specific promotional items and new online marketing strategies. Created new media campaigns and wrote press releases leading to a successful launch of a new Corporate Auction Division. Oversaw website development and scheduled regular updates. Planned and recruited vendors for all corporate events. Established customer database and monthly e-mail marketing campaign with average of 12% growth per month over six months. Collaborated with IT on the launch of social media marketing. Show less



Blast Advertising

• Greenville, South Carolina Area

• President

  • Apr 2005 - Sep 2008

  Cultivated new business growth of 500% during the first year. Consulted on business analysis of small businesses. Developed and implemented marketing plans for multiple types of businesses including, Service, Retail, Real Estate, Restaurant, Not-for-Profit and Financial. Created advertising materials designed for small businesses including: collateral materials; direct mail; media contracts and promotional campaigns. Achieved 18% savings for clients by successfully combining media contracts. Managed outsourced marketing activities. Guided clients on event planning and promotion methods. Designed logos for promotion materials, proposed new merchandising and marketing techniques for small businesses. Coordinated with all of client’s vendors to ensure consistent brand identity was maintained throughout. Show less



Brower, Lowe & Hall Advertising

• Greenville, South Carolina Area

• Vice President of Production

  • Apr 1998 - Aug 2005

  Oversaw design team in creating lifestyle marketing for newspaper and trade advertising, direct mail campaigns, collateral materials, logos, outdoor advertising and support materials for upscale real estate developments. Created new marketing strategy for Haig Point, located in Hilton Head, SC, resulting in a one-year sales increase of 1000% over the previous three years. Worked with management teams and designers to plan golf tournaments with golf course designers including Rees Jones, Arnold Palmer and Tom Fazio. Negotiated a new Wall Street Journal advertising banner for international publication. Managed all design team and freelance staff. Show less