Martin Lu

BD Manager at SHW Performance
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Contact Information
us****@****om
(386) 825-5501
Location
Changzhou-Wuxi-Suzhou Metropolitan Area, CN
Languages
  • ENGLISH Full professional proficiency

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Experience

    • Germany
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • BD Manager
      • Nov 2022 - Present

    • Germany
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Business Development Manager-APAC
      • Jul 2021 - Present

      Define the new opportunity Develop business strategy for China Develop business partner/distributor Branding Promotion for GAT Define the new opportunity Develop business strategy for China Develop business partner/distributor Branding Promotion for GAT

  • JAVICAR international Trading
    • suzhou City,Jiangsu, China
    • Managing Director
      • Apr 2018 - May 2021

      Responsibilities: • Company Management; • Developing sales & distribution network; Achievement: • Developing our distribution network from tuning market to IAM market • Sales increase 50% • Open E-market segment Responsibilities: • Company Management; • Developing sales & distribution network; Achievement: • Developing our distribution network from tuning market to IAM market • Sales increase 50% • Open E-market segment

    • Australia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jan 2017 - Mar 2018

      Report to:CEO of REMUS Innovation GmbH Subordinates:3 Responsibilities: ; • Business development strategy of REMUS China ; • Responsible for China office daily operation; • Responsible for improve finance performance; • Responsible for marketing strategy of REMUS China Achievement: • Re-structure China team in order to prepare for increase; • Define & solve the company open issue from Y2015/Y2016 • 50% L/T reduce due to re-design the supply chain • 200% sales turnover increase due to distribution model improve • 70% improve of EBIT Show less

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Business Development Manager
      • Jul 2014 - Dec 2016

      Responsibilities: ; • Develop Business strategy for CAR suspension aftermarket; • Develop Business strategy for Bus/Truck/Trailer OE Market; • Develop Marketing plan for CAR & Bus/Truck/Trailer Market; Achievement: • Distribution model for China CAR suspension business been build up; • 5 year strategy plan for Bus market been implement; • Brand awareness increased significantly Responsibilities: ; • Develop Business strategy for CAR suspension aftermarket; • Develop Business strategy for Bus/Truck/Trailer OE Market; • Develop Marketing plan for CAR & Bus/Truck/Trailer Market; Achievement: • Distribution model for China CAR suspension business been build up; • 5 year strategy plan for Bus market been implement; • Brand awareness increased significantly

  • KW automotive GmbH
    • Shanghai City, China
    • Sales Manager
      • Sep 2013 - Jun 2014

      Report to:COO - China Subordinates:2 Responsibilities: ; • Setup distribution network for KW China; • Setup Market development strategy for KW China; • Develop local Tech. Support for KW China; • Response for KW China Marketing activity; Achievement: • Distribution model for KW China been developed and implement; • Distribution Channel well managed • China Warranty system and traceability system been implement • Report to:COO - China Subordinates:2 Responsibilities: ; • Setup distribution network for KW China; • Setup Market development strategy for KW China; • Develop local Tech. Support for KW China; • Response for KW China Marketing activity; Achievement: • Distribution model for KW China been developed and implement; • Distribution Channel well managed • China Warranty system and traceability system been implement •

    • United States
    • Manufacturing
    • 200 - 300 Employee
    • Sales Manager(Great China) - HAWK Performance
      • Jun 2012 - Aug 2013

      Responsibilities: • New Brand Building for HAWK Performance;• Develop distribution network for HAWK Performance;• Develop Racing sponsorship for HAWK Performance;• Develop local Tech. Support for HAWK Performance• Build up strategy plan for HAWK Performance;• Setup price structure for China market• Develop Marketing plan for HAWK PerformanceAchievement: • Sales revenue grow to 1MM USD from Zero in a year;• Three Master Distributor / 400 tuner shop sell HAWK products;• Champion Racing team use HAWK Pads Show less

    • Sr. Sales Representative-HAWK Performance Products
      • Jan 2011 - May 2012

      Responsibilities: • In Charge of AM Sales for construction/Oil field /on highway block• Sell the Aftemarket parts through distributors;• Managing the distributor to achieve their setup goal;Achievement: • Develop distribution network for China aftermarket business• Managing distributor to follow our strategy

    • Account Manager-Wellman Products Group
      • Jun 2009 - Jan 2011

      Responsibilities: • China construction machinery / Mining /forklift OEM Sales• Customer base for construction Market - CAT, Shantui, Liugong, Sany, Chengong, Xiagong;• Customer base for Forklift Market - Hangzhou forklift, Zhongchai powertrain;• Customer base for Agricultural Market - John Deer, DANA;• Customer base for Dump truck Market - Terex, Sany;• Other Customer base - Rexroth;Achievement: • Highest Individual Sales award 2010• Largest Single New Business Conversion award 2010 Show less

    • Supply Chain Development-Wellman Products Group
      • Jan 2006 - May 2009

      Responsibilities: • Leading material localization- copper/iron/silicon etc• Costing and price negotiation ;• Long term Capacity Plan for key supplier;• MRP Master Data maintain;• QAD Internal trainer – MRP W/H;• QAD EDI system maintain;Achievement: • Supplier OTD Improve from 85% to 95%• Steel Localize project,30% cost saving• Training planner/buyer/ W/H for PO model / MRP model / Goods receive to avoid mistake in daily operation• SCOR model implement in Purchasing area Show less

    • Denmark
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Supply Chain Planner
      • Oct 2004 - Dec 2005

      Responsibilities: • Material plan for Manufactory; • Purchase order Follow up; • Supplier performance monitor ; • Rolling FCST Evaluate /update (for supplier); • Inventory Control • New Project timeline follow up; • PO tracking for Project; • Production schedule tracing for project; • Inventory Control for Project; • Customer FCST Analysis; Achievement: • Supplier OTD improve from 80% to 90%; • Inventory turnover above 4.0; • FCST accuracy above 80% Show less

    • Switzerland
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Planner
      • Jan 2004 - Oct 2004

      Report to:Material Manager Subordinates:None Responsibilities: • Customer order follow up; • Relative Production schedule; • Relative Material plan; Achievement: • Customer OTD 96%; • Inventory turnover 5.0; Report to:Material Manager Subordinates:None Responsibilities: • Customer order follow up; • Relative Production schedule; • Relative Material plan; Achievement: • Customer OTD 96%; • Inventory turnover 5.0;

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 300 - 400 Employee
    • Six Sigma Black Belt
      • Aug 2000 - Nov 2003

      Responsibilities: • Leading 6sigma Project; • Identify opportunity to improve; • Train green belt; Achievement: • Do the project of “Review all Inspection Activity, Reduce NVA and overlap”;10% NVA reduced; • Do the project of “Accurate material count reduce material variance ”, variance reduce from 5% to 2%; • Introduce Real SPC control Chart to Product line; Responsibilities: • Leading 6sigma Project; • Identify opportunity to improve; • Train green belt; Achievement: • Do the project of “Review all Inspection Activity, Reduce NVA and overlap”;10% NVA reduced; • Do the project of “Accurate material count reduce material variance ”, variance reduce from 5% to 2%; • Introduce Real SPC control Chart to Product line;

    • Administrative Officer
      • Sep 1995 - Aug 2000

      Responsibilities: • Daily operation for Manager; • Assistant the company annual report; • Leading youth league Responsibilities: • Daily operation for Manager; • Assistant the company annual report; • Leading youth league

Education

  • Jiangsu University of Science and Technology
    Bachelor of Science (BS), Computer Science
    2007 - 2009
  • Jiangsu University of Science and Technology
    BS, Computer Programming, Specific Applications
    2001 - 2004

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