Martin Lovegrove
Creative Director at CWA Creative Agency- Claim this Profile
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Bio
Credentials
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Creative Ops
Future London AcademyApr, 2022- Nov, 2024
Experience
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CWA Creative Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Creative Director
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May 2005 - Present
Conceptualising and delivering creative solutions for national and global clients. Leading a small team utilising print, digital, video and animation skills. Championing a creative environment. Conceptualising and delivering creative solutions for national and global clients. Leading a small team utilising print, digital, video and animation skills. Championing a creative environment.
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Grosvenor (Northampton)
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Northampton, United Kingdom
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Senior Designer
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May 2000 - May 2005
Grosvenor was a well-established agency in Northampton, known for their quality of print work. The converted shoe factory had print presses in the basement, a photography studio on the first floor, Account Managers on the second and the design studio on the third. I was brought in to head-up one of two creative teams producing marketing material and branding for (mostly) local clients. Their mission was to keep the presses running, and the photography studio busy (they had a full-time photographer), so the workload was vast and varied. Having an in-house photographer was a real luxury and enabled me to art-direct a lot of shoots during my time there. I continued to design websites and Flash animations whilst at Grosvenor and also ramped up my Photoshop skills to a high standard.
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MK Creative Services
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Milton Keynes, England, United Kingdom
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Senior Designer
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Aug 1999 - May 2000
My newly-found interest in website design, plus a strong portfolio of design work, backed up with a high standard of artworking skills, took me to MK Creative Services. MKCS were fundamentally another repro-house, but they had a Creative Director who was well connected and brought in some nice clients such as House of Fraser and Cranfield University. As well as leading a team of three, during my time here I threw myself into learning Director, Dreamweaver and Flash and even managed to build a website that won a couple of online awards (this was 1999). When the Creative Director left, taking most of the work with him, the business remained quiet so I decided to make my next move.
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SPRS
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Northampton, England, United Kingdom
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Graphic Designer
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Aug 1996 - Aug 1999
SPRS was a reprographics house that had landed a contract to produce monthly and annual catalogues for a stationery supplier called Buying Direct. They already had a designer in-house, but he was old school. He couldn’t use a Mac... he did everything on a photocopier. So I was the first mac-ready designer to join the team which eventually grew to four by the time I had left. Being a repro-house, I learned a lot in the ways of artworking for print, but there was only a limited number of ways I could sprinkle glitter over a double-page spread of white-board markers – so once the internet was installed and I learned to make my first website I was hungry for something new.
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Yandell Publishing Ltd
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Graphic Designer
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Aug 1995 - Aug 1996
This was my first job after leaving college. I had desires to break into the magazine world and this was my in! Truth be told, after a year of working on such glamorous titles such as Meat Manufacturing & Marketing and Coaching Journal & Bus Review I was ready to move on to other things. I was part of a team of three who designed a range of monthly trade titles. We used to supply our files on floppy discs to the printers, shipped by courier... and it wasn’t even the 80s! This was my first job after leaving college. I had desires to break into the magazine world and this was my in! Truth be told, after a year of working on such glamorous titles such as Meat Manufacturing & Marketing and Coaching Journal & Bus Review I was ready to move on to other things. I was part of a team of three who designed a range of monthly trade titles. We used to supply our files on floppy discs to the printers, shipped by courier... and it wasn’t even the 80s!
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Education
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1993 - 1995
Nene College Northampton
HND, Graphic Design
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