Lead eCommerce Analyst

• Nov 2022 - Present

Lead Product and Web Analyst supporting B2B eCommerce channel, identifying opportunities for revenue growth and customer experience improvements. Key point of contact for eCommerce stakeholders when it comes to understanding funnel performances on the website, A/B testing and wider customer insights. Responsible for developing recommendations based on insights and creating the right testing frameworks. Lead Product and Web Analyst supporting B2B eCommerce channel, identifying opportunities for revenue growth and customer experience improvements. Key point of contact for eCommerce stakeholders when it comes to understanding funnel performances on the website, A/B testing and wider customer insights. Responsible for developing recommendations based on insights and creating the right testing frameworks.

Digital Analyst

• Oct 2021 - Nov 2022

Digital Insight Analyst

• Jun 2020 - Oct 2021

• Providing actionable insight into the Performance and Digital teams. Identifying opportunities and bringing these to fruition• Supporting the launch of new products, working closely with developers, change team & implementation engineers to deliver analytics across required platforms• Supporting Product Managers with representation and analysis of digital performance, commercial and customer data• Drive a customer-focused, data-driven culture within scrum teams and the wider business• Supporting teams with the creation of Digital channel objectives and KPI's, data analysis against forecasts• Deep dive analysis in aspects of the digital journey to pull trends, opportunities and issues, use advanced analytics methods to fully understand our customers and their needs• Be instrumental and taking lead in the optimisation (A/B tests, polls) decisions - analysis, test plan creation, measurements, recommendations, as well as close relationship with design team & developers• Delivering any ad-hoc requests for Digital or any stakeholder, tracking expected benefits of change initiatives and ensuring learning are conducted• Supporting Product Managers in developing benefit case for proposed Digital change initiative through the use of detailed quantitative and statistical analysis• Educate and inspire colleagues using available analytics and supporting suites of tools Show less

Digital Performance Analyst

• Sep 2018 - Jun 2020

Junior Analyst

• May 2017 - Sep 2018

• Tracking and system management (Google & Adobe Analytics) • Data analysis and reporting on trends to identify monthly and seasonal user behaviour • Heat mapping setup and analysis to understand content visibility and accessibility for users • A/B testing setup and analysis based on collected analytics insight • Working with clients to establish clear, achievable objectives & KPI's • Assessed overall company performance. • Tracking and system management (Google & Adobe Analytics) • Data analysis and reporting on trends to identify monthly and seasonal user behaviour • Heat mapping setup and analysis to understand content visibility and accessibility for users • A/B testing setup and analysis based on collected analytics insight • Working with clients to establish clear, achievable objectives & KPI's • Assessed overall company performance.