Martin Hummel, MBA

Advertising Director - ColoradoBiz Print and Digital Media at WiesnerMedia, LLC
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Pam Sheehan

Martin has a keen understanding of marketing and advertising strategies, as well as how to create strong campaigns to fulfill brand goals. Not too many people have the skill set that crosses over between sales and marketing. Martin not only has the expertise to create marketing plans and analyze market data, but also has the sales talent to close deals and manage client relations. His professionalism and persistence always ensured success.

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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Advertising Director - ColoradoBiz Print and Digital Media
      • Jun 2022 - Present

      Director of advertising team, supporting Group Publisher, consulting clientele with media planning/placement execution across ColoradoBiz Media including: ColoradoBiz Magazine, CoBizMag.com Website, Daily ColoradoBiz Digital E-Newsletter, ColoradoBiz Special Events Sponsorship Marketing with additional media sales responsibilities across WiesnerMedia assets. Responsibilities include direct, client-facing print/digital/social media sales presentations in a consultative manner to support clients with media plans specific to their needs with cost-effective audience reach and frequency while also maintaining budget levels. Experience includes media sales closings across national brand advertising accounts, national/local advertising agencies, direct local accounts, managing national/regional/local media buys with multiple level co-op media funding sources. Reporting to clientele with post media campaign execution performance follow-up reporting. Responsibilities also include direct reporting to Executive Leadership Team with all on-going business sales projections and results.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Executive Manager / Director of Sales
      • 2021 - Sep 2022

      Urge Media, a television advertising media placement agency with additional influencer marketing, digital marketing expertise within the outdoor sports media industry. Role includes advertising agency leadership, management, staff management, client management, business reporting, sales projections, sales reporting, agency billing, and new business development. Responsibilities include media relations across multiple national cable TV networks and TV production houses. Urge Media, a television advertising media placement agency with additional influencer marketing, digital marketing expertise within the outdoor sports media industry. Role includes advertising agency leadership, management, staff management, client management, business reporting, sales projections, sales reporting, agency billing, and new business development. Responsibilities include media relations across multiple national cable TV networks and TV production houses.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing / Public Relations Consultant
      • 2020 - 2020

      Contract Staff Role Focus on Beef Checkoff Producer Education and Advocacy Public Relations. Additional marketing strategy implementation and media evaluation services. Contract Staff Role Focus on Beef Checkoff Producer Education and Advocacy Public Relations. Additional marketing strategy implementation and media evaluation services.

    • Sales Executive
      • 2019 - 2020

      Marketing sales consultant on wide range of enhanced multimedia commercial graphic sales materials for branded Venue & Event, Out of Home, Retail Marketing. Sign Language XL provides a wide range of grand scale digital print services for branded Point-of-Purchase Displays, Signage Systems, Wallscapes, etc. These services include highest quality printing on a full range of substrates. Sign Language XL services include supporting national brand and regional marketing partners. Marketing sales consultant on wide range of enhanced multimedia commercial graphic sales materials for branded Venue & Event, Out of Home, Retail Marketing. Sign Language XL provides a wide range of grand scale digital print services for branded Point-of-Purchase Displays, Signage Systems, Wallscapes, etc. These services include highest quality printing on a full range of substrates. Sign Language XL services include supporting national brand and regional marketing partners.

  • Insurance Forums
    • Greenwood Village, CO
    • Director of Advertising / Account Services
      • 2018 - 2019

      Directing client accounts on advertising strategy, media placement, campaign execution across online media including display advertising, native content placement, e-mail marketing, audience segmentation, additional national insurance trade magazine advertising placement, marketing consultation, on-going account service management and new business sales development. Directing client accounts on advertising strategy, media placement, campaign execution across online media including display advertising, native content placement, e-mail marketing, audience segmentation, additional national insurance trade magazine advertising placement, marketing consultation, on-going account service management and new business sales development.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Manager
      • 2015 - 2017

  • Frederic
    • Greater Denver Area
    • Senior Account Executive
      • 2013 - 2015

  • Orion Entertainment
    • Greater Denver Area
    • Integrated Marketing Manager
      • 2011 - 2013

  • Mphasis Group
    • Greater Denver Area
    • Senior Account Manager
      • 2007 - 2011

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Account Executive
      • 2006 - 2007

  • Proxy Partners LLC
    • Greater Denver Area
    • Sales Manager
      • 2002 - 2007

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Properties Director, National Sports Sponsorships & Events
      • 1996 - 2002

  • Asher - Gould Advertising
    • Greater Los Angeles Area
    • Account Supervisor
      • 1993 - 1996

    • Media Planner
      • 1990 - 1993

Education

  • Colorado State University
    Master of Business Administration (M.B.A.)
    2015 - 2017
  • Colorado State University
    Graduate Certificate, Marketing Management
    2015 - 2017
  • AAAA Institute for Advanced Advertising Studies / University of Southern California
    Certificate
  • University of Wyoming
    Bachelor of Arts (B.A.), Journalism, (Advertising/Public Relations)

Community

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