Martín Ricardo Estrada Saona
Parts Manager at Gentrac Guatemala- Claim this Profile
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English Full professional proficiency
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Bio
Experience
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Gentrac Guatemala
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Construction
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100 - 200 Employee
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Parts Manager
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Jan 2023 - Present
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Parts Assistant Manager
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Feb 2022 - Jan 2023
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Spare Parts Chief
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Mar 2021 - Jan 2022
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Ferreyros S.A.
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Peru
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Machinery Manufacturing
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700 & Above Employee
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Project Consultant - Northern Region
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Feb 2018 - Aug 2019
• Managed a sales budget of $ 25 million, achieving 95% compliance and 30% margins. • Assured the value proposition for our clients aligned to the new segmentation through personalized account plans. • Increased the customer satisfaction up to 66% through Customer Centric cultural change within the region in charge. • Developed good relationships at all organizational levels for the implementation of the projects in charge. • Improved backlog closing effectiveness up to 28% and aftermarket sales margins up to 25%, leading the implementation of Caterpillar's new CSA program. • Enhanced the inventory turnover to 7 in Caterpillar spare parts by reducing $ 100 thousand (1,000 items) in the regional stock level. • Increased the efficiency of the repair workshop up to 92% through the improvement of operations within it. Show less
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Commercial & Logistics Parts Supervisor
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Jul 2016 - Jan 2018
• Led a commercial team made up of 5 collaborators for the management of sales budgets greater than $ 5 million per year. • Winner as the best spare parts and services sales team for two consecutive years (2016 and 2017). • Increased spare parts sales by 15% for two consecutive years (2016 and 2017) through the development of effective commercial strategies. • Increased the opportunity closing ratio by 15% through effective negotiations with customers and the SAP CRM management of the sales team. • Improved of inventory levels by 12% with high turnover spare parts according to the equipment park in the area. Show less
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Sales Representative Spare Parts Office
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Jul 2014 - Jun 2016
• Best seller of parts nationwide in 2015 and best seller of parts at the branch level in the Counter Elite Program - Caterpillar. • Increased sales by 10% for two consecutive years and in customer satisfaction up to 40% in the sale of spare parts through good commercial advice at the counter. • Improved the operational indicators in the counter such as returns and order aging by 20% through constant monitoring and control of the commercial transactions carried out.
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Northern Region Sales Analyst
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Feb 2013 - Jun 2014
• Prepared sales managerial reports of the branches in the Northern Region of Peru. • Managed SAP CRM to manage client portfolio, provide technical assistance of the product portfolio, monitoring and control of business in process and claims. • Supported in regional sales budget.
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Education
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INCAE Business School
Master of Business Administration - MBA -
Universidad ESAN
Logistics and Operations Management Diploma -
Universidad de Piura
Diploma in Project Management, Project Managemen -
Universidad de Piura
Industrial and Systems Engineer, Industrial Engineering