Experience

In Ovo

• Netherlands
• Biotechnology
• 1 - 100 Employee

• Global Sales Director

  • Oct 2022 - Present



Nedap Livestock Management

• Netherlands
• Farming
• 1 - 100 Employee

• Director Strategic Accounts & Industry Partners

  • Nov 2021 - Oct 2022

  Initiate strategic connections at corporate headquarters, intensify and manage collaboration with large-scale industry partners (OEM's, ODM's, EPC's/Full-Liners). Targeting and connecting with C-level decision-makers at large strategic accounts (livestock producers & integrators) on global level.

• Global Sales Director

  • Jun 2016 - Nov 2021

  International commercial responsibility for the world's No.1 in intelligent technology-solutions for the global pig production sector. Heading teams of sales & account managers in The Netherlands (HQ), China and USA. Achieved significantly improved sales results with innovative propositions. Expanding the sales teams, and implementing new business models. Strong impact on marketing approach. Direct responsibility for strategic global accounts and industry partners.



Palital Feed Additives

• Netherlands
• Biotechnology
• 1 - 100 Employee

• Business Manager

  • Nov 2013 - Jun 2016

  Business Development in Innovative Feed Additives & Nutritional Solutions throughout the globe, to various markets from Japan & Korea, to India & Egypt, to Chile & Argentina, and many more countries along that adventurous, challenging and interesting route. Achieving significant increase in revenues, network and new business partners, with solid contribution to innovative & new proposition developments and product branding. Business Development in Innovative Feed Additives & Nutritional Solutions throughout the globe, to various markets from Japan & Korea, to India & Egypt, to Chile & Argentina, and many more countries along that adventurous, challenging and interesting route. Achieving significant increase in revenues, network and new business partners, with solid contribution to innovative & new proposition developments and product branding.



PureCircle

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Director Global Feed

  • Nov 2012 - Dec 2013

  PureCircle is the world’s leading producer, processor & supplier of: 100% natural, high-purity & high-intensity STEVIA derived sweeteners / steviol glycosides. Worldwide responsibility for sales and product management, establishing the distribution network in relation to the global animal feed industry. PureCircle is the world’s leading producer, processor & supplier of: 100% natural, high-purity & high-intensity STEVIA derived sweeteners / steviol glycosides. Worldwide responsibility for sales and product management, establishing the distribution network in relation to the global animal feed industry.



Innovad SA

• Belgium
• Animal Feed Manufacturing
• 1 - 100 Employee

• Business Manager

  • Apr 2011 - Nov 2012

  Specialty feed additives & ingredients for the global animal production & animal feed industry. Product Specialist Swine for the global sales and product management teams. Specialty feed additives & ingredients for the global animal production & animal feed industry. Product Specialist Swine for the global sales and product management teams.



Provimi

• Netherlands
• Farming
• 300 - 400 Employee

• Business Manager

  • Jan 2010 - Apr 2011

  Global Business Manager (Provimi) & General Manager (Joosten Products) for young animal nutrition. Heading sales, product development, production and marketing. Global Business Manager (Provimi) & General Manager (Joosten Products) for young animal nutrition. Heading sales, product development, production and marketing.



Nutriad

• Belgium
• Biotechnology Research
• 1 - 100 Employee

• Commercial Director Asia-Pacific

  • Jan 2003 - Jan 2010

  Building, leading and managing an (Asia-based) team of commercial experts, country managers, technical specialists and marketing manager in a broad range in innovative feed additives. Located in Bangkok (5+ years) & Shanghai (2 years). Budget-responsible for 17 countries. Achieving a sevenfold increase in revenues in the Asia-Pacific region.

• General Manager China

  • Dec 2002 - Jan 2010

  Chinese name: 马丁 · 艾德伦



Sloten B.V.

• Deventer, Netherlands

• Commercial Manager Ingredients

  • Mar 1993 - Dec 2002

  10 exciting years of exploring, developing and expanding new (dairy-based) product-lines to the global animal feed industry. Thankful for a strong personal development-curve, as Nutritionist, Product Manager, Export Manager and Commercial Manager. Responsible for new product introduction in 35 countries globally, and managing the international sales-&-technical team for piglet nutritional programs. Tenfold increase in sales-output of the division through smart product development, smart market & sales approach and smart marketing. Show less



Animal Nutrition Company

• Sales, Marketing & Consultancy

  • Dec 1989 - Mar 1993

  Commercial and Technical Manager, with responsibilities in Customer Consultancy, Feed Formulation, Genetics program and Quality Affairs. Commercial and Technical Manager, with responsibilities in Customer Consultancy, Feed Formulation, Genetics program and Quality Affairs.