Experience

Hans Airways

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • May 2022 - Present

  Established the commercial department for UK start-up airline, defining and implementing structure, strategies, resources, systems, brand, and identity.Developed integrated distribution plan encompassing PSS, revenue management & pricing, contact centre, travel trade, website, e-Commerce, digital and marketing

• Director Sales and Distribution

  • Nov 2021 - May 2022



MDC

• England, United Kingdom

• Airline Commercial Consultant

  • Oct 2021 - Present

  An experienced senior leader with background across the commercial airline function: Strategy, Revenue Management, Pricing, Partnerships, Sales & Distribution, Building & developing effective teams, worked with large established and startup airlines. Good network of contacts and knowledge of systems and process. An experienced senior leader with background across the commercial airline function: Strategy, Revenue Management, Pricing, Partnerships, Sales & Distribution, Building & developing effective teams, worked with large established and startup airlines. Good network of contacts and knowledge of systems and process.



Etihad

• United Arab Emirates
• Airlines and Aviation
• 700 & Above Employee

• Head of Strategic Pricing, Interline & Digital Retail Management

  • Apr 2016 - Jul 2021

  As Head of Strategic Pricing, I used my broad Pricing and Revenue Management knowledge and experience in managing teams to deliver multiple price strategies across culturally diverse and competitive environments. The role was focused on creating appropriate strategies for various pricing and market management teams to implement, with levels of governance, process and training to support effective delivery in worldwide marketplaces.As the world of pricing has evolved and become much more about personalization and tailoring the right blend of base product, add-on's and price (bundles) to the right customer, I was also responsible for creating a Digital Retail Management team focused on building new and innovative strategies using customer data, machine learning and dynamic pricing capabilities.I have also managed many critical projects working across multiple teams and departments as well as external suppliers and vendors and delivered successfully against challenging time-frames, reporting and presenting across the business to all management levels, and ensuring the buy in of various commercial teams in Head Office and remote locations.

• Head of Commercial Route Management

  • Jul 2007 - Mar 2016

  In this role I oversaw market pricing and liaised with multiple senior sales teams and country managers to implement pricing strategies based on delivering optimal network performance, considering local market strengths and competitive positioning. Revenue performance was maximized by evaluating market demand and price and ensuring best traffic flows were taken through closely managing inventory system and settings. I lead a team of 30 senior managers, managers, and analysts at head office and in remote global locations, constantly reviewing our performance versus the market in a regularly changing competitive environment, to deliver effective and adaptable price and inventory control strategies.



Gulf Air

• Bahrain
• Airlines and Aviation
• 700 & Above Employee

• Head of Route Management

  • Oct 2005 - Jun 2007

  Directed various market types and utilized different price and inventory strategies to produce optimal revenue in markets with different booking and travel trends. Benchmarked competition on product and price (filed fares and available price as outcome of fare and inventory control). Supervised six market based pricing staff and shared inventory support of 15 others with 3 three route managers. Selected Contributions: • Developed effective pricing, special offers, and customer mailings and enhanced website to help quadruple direct revenue in 12 months.



British Midland International

• United Kingdom
• Aviation and Aerospace Component Manufacturing
• 200 - 300 Employee

• Pricing Manager

  • Feb 1989 - Sep 2005

  Managing the pricing strategy and distribution for bmi network Managing the pricing strategy and distribution for bmi network