Martin Driehaus
Head of German Marketing & PR Team at Kawasaki Motors Europe N.V. - Niederlassung Deutschland- Claim this Profile
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Bio
LinkedIn User
Martin recruited me into the Global team as his Brand Manager in 2008. He is a very approachable person and a caring manager. He supported my recommendations, gave advice and supported me on projects. Martin always had time for me and is a good listener. He was encouraging, gave praise where it was due and was always clear on what he expected. His marketing and communication skills are very strong, he’s the most efficient and proactive person I know. He’s a conscientious team player, when another Manager in the team left the business Martin lead projects outside of his responsibility, without him these projects would not have been delivered on time. I would recommend anyone lucky enough to work for Martin to learn as much as possible from him with the time you have...it’s invaluable!
Alex Bazan
I have worked for approximate 4 years in SSL International with Martin and could see good marketing skills as well as a well organised planning and project managing. I have the pleasure to work with him in a Latin America Project and enjoyed his marketing input and clear forward ideas. Martin is a confident manager that is constantly looking for growth opportunities, is highly reliable and enjoys looking for business challenges and ways to improve overall marketing results. Alex Bazan Regional Manager –Middle East SSL International PLC
LinkedIn User
Martin recruited me into the Global team as his Brand Manager in 2008. He is a very approachable person and a caring manager. He supported my recommendations, gave advice and supported me on projects. Martin always had time for me and is a good listener. He was encouraging, gave praise where it was due and was always clear on what he expected. His marketing and communication skills are very strong, he’s the most efficient and proactive person I know. He’s a conscientious team player, when another Manager in the team left the business Martin lead projects outside of his responsibility, without him these projects would not have been delivered on time. I would recommend anyone lucky enough to work for Martin to learn as much as possible from him with the time you have...it’s invaluable!
Alex Bazan
I have worked for approximate 4 years in SSL International with Martin and could see good marketing skills as well as a well organised planning and project managing. I have the pleasure to work with him in a Latin America Project and enjoyed his marketing input and clear forward ideas. Martin is a confident manager that is constantly looking for growth opportunities, is highly reliable and enjoys looking for business challenges and ways to improve overall marketing results. Alex Bazan Regional Manager –Middle East SSL International PLC
LinkedIn User
Martin recruited me into the Global team as his Brand Manager in 2008. He is a very approachable person and a caring manager. He supported my recommendations, gave advice and supported me on projects. Martin always had time for me and is a good listener. He was encouraging, gave praise where it was due and was always clear on what he expected. His marketing and communication skills are very strong, he’s the most efficient and proactive person I know. He’s a conscientious team player, when another Manager in the team left the business Martin lead projects outside of his responsibility, without him these projects would not have been delivered on time. I would recommend anyone lucky enough to work for Martin to learn as much as possible from him with the time you have...it’s invaluable!
Alex Bazan
I have worked for approximate 4 years in SSL International with Martin and could see good marketing skills as well as a well organised planning and project managing. I have the pleasure to work with him in a Latin America Project and enjoyed his marketing input and clear forward ideas. Martin is a confident manager that is constantly looking for growth opportunities, is highly reliable and enjoys looking for business challenges and ways to improve overall marketing results. Alex Bazan Regional Manager –Middle East SSL International PLC
LinkedIn User
Martin recruited me into the Global team as his Brand Manager in 2008. He is a very approachable person and a caring manager. He supported my recommendations, gave advice and supported me on projects. Martin always had time for me and is a good listener. He was encouraging, gave praise where it was due and was always clear on what he expected. His marketing and communication skills are very strong, he’s the most efficient and proactive person I know. He’s a conscientious team player, when another Manager in the team left the business Martin lead projects outside of his responsibility, without him these projects would not have been delivered on time. I would recommend anyone lucky enough to work for Martin to learn as much as possible from him with the time you have...it’s invaluable!
Alex Bazan
I have worked for approximate 4 years in SSL International with Martin and could see good marketing skills as well as a well organised planning and project managing. I have the pleasure to work with him in a Latin America Project and enjoyed his marketing input and clear forward ideas. Martin is a confident manager that is constantly looking for growth opportunities, is highly reliable and enjoys looking for business challenges and ways to improve overall marketing results. Alex Bazan Regional Manager –Middle East SSL International PLC
Experience
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Kawasaki Motors Europe N.V. - Niederlassung Deutschland
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Germany
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Head of German Marketing & PR Team
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Sep 2014 - Present
Leading the German Marketing & PR for Kawasaki Motors Europe. Leading the German Marketing & PR for Kawasaki Motors Europe.
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Zero Motorcycles Inc.
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United States
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Manufacturing
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100 - 200 Employee
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Marketing Director Europe
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Nov 2011 - Aug 2014
Leading the European Marketing for Zero Motorcycles. Driving interest and floor traffic for Zero Motorcycle dealers in Europe incl. dealer support at POS and trade fairs. Managing advertising & promotional campaigns, PR & internet activities (websites, social media, PPC, SEO) to increase brand awareness and reputation, planning and executing new model launches and sales tasks. Leading the European Marketing for Zero Motorcycles. Driving interest and floor traffic for Zero Motorcycle dealers in Europe incl. dealer support at POS and trade fairs. Managing advertising & promotional campaigns, PR & internet activities (websites, social media, PPC, SEO) to increase brand awareness and reputation, planning and executing new model launches and sales tasks.
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ghd
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United Kingdom
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Retail
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500 - 600 Employee
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Category Director
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Jun 2010 - Oct 2011
Directed strategic business development agenda and identified opportunities within new and existing categories.Developed portfolio plans including pricing to grow category sales, margins and profits over time and in the various selling channels.Tracked Brand health via identification of key metrics and derived strategies to grow brand awareness, experience and equity. Directed strategic business development agenda and identified opportunities within new and existing categories.Developed portfolio plans including pricing to grow category sales, margins and profits over time and in the various selling channels.Tracked Brand health via identification of key metrics and derived strategies to grow brand awareness, experience and equity.
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Group Marketing Manager
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Jul 2009 - May 2010
Explored geographical growth opportunities, developed market entry strategies incl. recommendations for acquisitions of brands and companies. Established b-brand strategies and opportunities in existing markets to target new consumers.This required working closely with the global commercial markets across Europe, Americas and Asia Pacific.
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Group Category Marketing Manager
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Jul 2006 - Jun 2009
Central responsibility for the development and implementation of the 3 - 5 year business plan for the condom portfolio, including Brand Strategy, New Product Development and Communication Programmes. This required working closely with the global commercial markets across Europe, Americas and Asia Pacific.
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Marketing Manager & Key Account Manager Pharmacy
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Jan 2004 - Jun 2006
Managed and driven the medical products of the Durex and London brands and some other local cosmetic brands in D, A & CH. Developed German pharmacy sector as Key Account Manager by launching special pharma product portfolios and communication programmes. Managed and driven the medical products of the Durex and London brands and some other local cosmetic brands in D, A & CH. Developed German pharmacy sector as Key Account Manager by launching special pharma product portfolios and communication programmes.
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Director Product Management and Trade Marketing Health Care
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Oct 2001 - Dec 2003
Managed and driven the medical product portfolio (condoms, lubricants) and the short and long-term marketing strategies. Planned, coordinated and supervised the product portfolio development and communication requirements incl. promotions for Germany and abroad (Austria, Spain, Portugal, France and Hong Kong). Managed and driven the medical product portfolio (condoms, lubricants) and the short and long-term marketing strategies. Planned, coordinated and supervised the product portfolio development and communication requirements incl. promotions for Germany and abroad (Austria, Spain, Portugal, France and Hong Kong).
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Triumph Motorcycles Limited
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Head of Marketing
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May 1996 - Sep 2001
Directed strategic development of motorcycle portfolio and model specifications for German and Austrian market. Managed advertising & promotional campaigns, PR, new model launches and sales tasks (dealer support & training, dealer conferences, trade fairs). Directed strategic development of motorcycle portfolio and model specifications for German and Austrian market. Managed advertising & promotional campaigns, PR, new model launches and sales tasks (dealer support & training, dealer conferences, trade fairs).
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Assistant Planning Manager
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May 1995 - May 1996
Initiated and analysed consumer research and panel data on a European level to provide direction and support to the Brand Management teams. Initiated and analysed consumer research and panel data on a European level to provide direction and support to the Brand Management teams.
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AB InBev
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Belgium
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Manufacturing
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700 & Above Employee
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Junior Product Manager
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Jan 1989 - Sep 1989
Junior Product Manager for Beck’s and Haake Kräusen-Pils, a local beer specialty. Junior Product Manager for Beck’s and Haake Kräusen-Pils, a local beer specialty.
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Education
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1989 - 1994
Universität Osnabrück
Diplom-Kaufmann, Marketing, Banking & Finance, Business Management
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