Martin Cobos
Commercial Manager & Market Development Manager at prosonido- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Professional working proficiency
Topline Score
Bio
Brenda Soto
February 5th, 2021 I am pleased to recommend Martin Cobos. We worked directly for 8 years, as I was their Order Processing Representative in Harman Professional for the company that he works for, Prosonido. In those years, Martin not only showed plenty Knowledge for Audio Professional products but also for market development, operations & sales management. He is an individual that knows how to get the job done and can function as a leader when required. He is also a very good human being and we develop a friendship from our business relations that has last until nowadays. Brenda Soto Regional Sales Manager Central America & Caribbean Harman Professional
Mark DeCaterino
I’ve been fortunate to have Martin as a distribution partner for years now. I’ve always found him to be extremely professional, well prepared, and aware of his market conditions. Together, we have been able to grow our business just about every year, many times achieving double digit growth. Martin is an asset to any company lucky enough to have him as a sales and management executive
Brenda Soto
February 5th, 2021 I am pleased to recommend Martin Cobos. We worked directly for 8 years, as I was their Order Processing Representative in Harman Professional for the company that he works for, Prosonido. In those years, Martin not only showed plenty Knowledge for Audio Professional products but also for market development, operations & sales management. He is an individual that knows how to get the job done and can function as a leader when required. He is also a very good human being and we develop a friendship from our business relations that has last until nowadays. Brenda Soto Regional Sales Manager Central America & Caribbean Harman Professional
Mark DeCaterino
I’ve been fortunate to have Martin as a distribution partner for years now. I’ve always found him to be extremely professional, well prepared, and aware of his market conditions. Together, we have been able to grow our business just about every year, many times achieving double digit growth. Martin is an asset to any company lucky enough to have him as a sales and management executive
Brenda Soto
February 5th, 2021 I am pleased to recommend Martin Cobos. We worked directly for 8 years, as I was their Order Processing Representative in Harman Professional for the company that he works for, Prosonido. In those years, Martin not only showed plenty Knowledge for Audio Professional products but also for market development, operations & sales management. He is an individual that knows how to get the job done and can function as a leader when required. He is also a very good human being and we develop a friendship from our business relations that has last until nowadays. Brenda Soto Regional Sales Manager Central America & Caribbean Harman Professional
Mark DeCaterino
I’ve been fortunate to have Martin as a distribution partner for years now. I’ve always found him to be extremely professional, well prepared, and aware of his market conditions. Together, we have been able to grow our business just about every year, many times achieving double digit growth. Martin is an asset to any company lucky enough to have him as a sales and management executive
Brenda Soto
February 5th, 2021 I am pleased to recommend Martin Cobos. We worked directly for 8 years, as I was their Order Processing Representative in Harman Professional for the company that he works for, Prosonido. In those years, Martin not only showed plenty Knowledge for Audio Professional products but also for market development, operations & sales management. He is an individual that knows how to get the job done and can function as a leader when required. He is also a very good human being and we develop a friendship from our business relations that has last until nowadays. Brenda Soto Regional Sales Manager Central America & Caribbean Harman Professional
Mark DeCaterino
I’ve been fortunate to have Martin as a distribution partner for years now. I’ve always found him to be extremely professional, well prepared, and aware of his market conditions. Together, we have been able to grow our business just about every year, many times achieving double digit growth. Martin is an asset to any company lucky enough to have him as a sales and management executive
Credentials
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Certificacion en programacion de placas y maestro
Kramer Electronics LTDJun, 2021- Nov, 2024 -
Marketing Gerencial
Universidad de ChileSep, 2020- Nov, 2024 -
Dante Certification Level 1
AudinateApr, 2020- Nov, 2024 -
Control 4 Automation Programmer
Control4May, 2018- Nov, 2024 -
AMX - Harman Professional Install Designing Seminar
HARMAN InternationalAug, 2015- Nov, 2024 -
Advanced Market Development Seminar
Shure IncorporatedApr, 2015- Nov, 2024 -
Advanced Wireless Seminar
Shure IncorporatedOct, 2014- Nov, 2024 -
Advanced Market Development Seminar
Shure IncorporatedSep, 2014- Nov, 2024 -
CRESTRON FORUM 201
Crestron Latin America, LLCMay, 2014- Nov, 2024 -
Apple Authorized Corporate Resellers
Tech DataDec, 2012- Nov, 2024 -
Axient
Shure IncorporatedAug, 2011- Nov, 2024 -
Yamaha Digital System Design, advance level and Network Audio
Yamaha Corporation of AmericaOct, 2010- Nov, 2024 -
Certificación en Redes para profesionales de audio
Shure IncorporatedApr, 2020- Nov, 2024 -
Certificación en Sistemas Integrados
Shure IncorporatedApr, 2020- Nov, 2024 -
Básicas de Audio para Reuniones y Conferencias
Shure IncorporatedMar, 2020- Nov, 2024 -
Certificación Shure Microflex Advance
Shure IncorporatedOct, 2019- Nov, 2024 -
DIS Training
Shure IncorporatedMay, 2017- Nov, 2024
Experience
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Prosonido Cia. Ltda
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Consumer Electronics
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1 - 100 Employee
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Commercial Manager & Market Development Manager
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Feb 2014 - Present
Developed and implemented organizational management processes more geared to the needs of market response. Researched and generated intelligence reports of the competing brands strategies, defining the actual size of the market, including counterfeit goods. Implement policies specialized sales efforts for each vertical channel. Developed and implemented training programs for retail dealers, rental, integration, broadcast companies and end users on wireless audio, audio processing and digital mixing. Developed strategic alliances with several integration companies, developing various training's throughout the country. Developed strategic relationships with IT's at broadcasters to offer support for their projects and increase the presence of our brands in their facilities. Brand Manager for Harman International (JBL, DBX, CROWN, LEXICON, SOUNDCRAFT, BSS, AMX), Shure Inc. Market Development Manager for: SHURE, JBL, Crown, dbx, BSS.
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Free Lance
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Oct 1995 - Present
Managed, coordinated and supervised the different technical aspects that a Corporate or Live Event includes to ensure its success. Shows include: Juanes Concert Nacho Concert Fonseca Concert Carlos Vives Concert Marco Antonio Solis Concert Soda Stereo Concert Juan Gabriel Concert RBD Concert Jarabe de Palo Concert Hombres G Concert Christian Castro Concert Etc. Managed, coordinated and supervised the different technical aspects that a Corporate or Live Event includes to ensure its success. Shows include: Juanes Concert Nacho Concert Fonseca Concert Carlos Vives Concert Marco Antonio Solis Concert Soda Stereo Concert Juan Gabriel Concert RBD Concert Jarabe de Palo Concert Hombres G Concert Christian Castro Concert Etc.
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Commercial Manager / Market Development Manager
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Nov 2012 - Feb 2014
Started the technology division managing all aspects of the business including marketing and sales for Apple, Onkyo, and JVC. Implemented a home audio systems trade-marketing program, developing merchandising policies for our brands that allowed them to improve their show rooms appearance and resulted in an increase in revenue for the branch. Directly met and negotiated with providers such as Apple, Avnet, Biamp, B&W, Iutum, Onkyo, Secure AVI International, AVNET and Tech Data. Started the technology division managing all aspects of the business including marketing and sales for Apple, Onkyo, and JVC. Implemented a home audio systems trade-marketing program, developing merchandising policies for our brands that allowed them to improve their show rooms appearance and resulted in an increase in revenue for the branch. Directly met and negotiated with providers such as Apple, Avnet, Biamp, B&W, Iutum, Onkyo, Secure AVI International, AVNET and Tech Data.
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Prosonido Cia. Ltda
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Consumer Electronics
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1 - 100 Employee
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Market Development Manager
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Jun 2010 - Oct 2012
Implemented and managed the market development division of Prosonido Cia. Ltda. Brand manager for: Steinberg, Yamaha, Harman Kardon, Gretsch, Zildjian, JBL consumer. Developed and implemented training programs for dealers, rental companies and end users on wireless audio, audio processing and digital mixing. Developed the automation consumer market. Developed strategic relationships with ITs at broadcasters to offer support for their projects and increase the presence of our brands in their facilities.
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Prosonido Cia. Ltda
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Consumer Electronics
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1 - 100 Employee
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Regional Manager
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Jun 2003 - Jan 2010
Started and managed the city of Cuenca branch. Selected, developed and managed 20 dealers in the assigned territory. Developed and maintained end-user customer database with musicians, DJ, corporations, rental companies, houses of Worship, broadcast companies, etc. organized by market segment. Developed the digital audio training and customer support division. Developed, designed and negotiated integration projects that include: theaters, houses of worship, theme parks, shopping centers, corporate rooms and private homes.
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National Marketing Director
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May 2004 - Jan 2005
Developed sales channels, 34 stores nationwide. Developed the customer support division. Developed new communication strategies. Developed sales channels, 34 stores nationwide. Developed the customer support division. Developed new communication strategies.
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Technician - Administrator Live Event Management
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Mar 1995 - Sep 2003
Qperated the auditorium audio system. Managed technical and administrative aspects of the theater. Coordinated equipment inventory. Qperated the auditorium audio system. Managed technical and administrative aspects of the theater. Coordinated equipment inventory.
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Education
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2009 - 2012
Universidad del Azuay
Master of Business Administration (MBA), Business Administration and Management, General -
2002 - 2003
Universidad del Azuay
Graduate Certified; Strategic Marketing Management, Marketing/Marketing Management, General -
1996 - 2002
Universidad del Azuay
Engineer's degree, Business Administration and Management, General
Community
