Experience

ELEMIS

• United Kingdom
• Cosmetics
• 400 - 500 Employee

• Director of Ecommerce

  • Feb 2023 - Present



Hotel Chocolat

• United Kingdom
• Retail
• 700 & Above Employee

• Director Of Ecommerce

  • Sep 2019 - Feb 2023



WHSmith

• United Kingdom
• Retail
• 700 & Above Employee

• Director Of Ecommerce

  • Nov 2018 - Sep 2019



Mothercare PLC

• United Kingdom
• Retail
• 700 & Above Employee

• Head Of Ecommerce

  • Sep 2017 - Nov 2018

• Head of Online Trading

  • Nov 2015 - Sep 2017



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Online Trading - Electrical

  • May 2014 - Nov 2015

  • Responsible for the P&L, delivering the strategy and hitting the sales and margin targets across all technology categories within Tesco Direct and the marketplace. • Achieves annual margin targets by successfully implementing upsell, cross sell and bundle strategies to drive average order value and basket spend • Responsible for the visual merchandising and trading of the range of products. • Achieves site conversion rates consistently over 3% across my category which is extremely… Show more • Responsible for the P&L, delivering the strategy and hitting the sales and margin targets across all technology categories within Tesco Direct and the marketplace. • Achieves annual margin targets by successfully implementing upsell, cross sell and bundle strategies to drive average order value and basket spend • Responsible for the visual merchandising and trading of the range of products. • Achieves site conversion rates consistently over 3% across my category which is extremely compelling within the technology sector. This is achieved by ensuring the team has focus and pays meticulous attention to detail with regards to product content, availability and price competitiveness • Utilising market insight to produce and execute a category strategy across my areas of responsibility. This is then presented to and agreed with the category directors • Working with peers and using the various online insights available to me to enhance our range assortment and improve customer perception

• Category Manager - Electrical

  • Feb 2012 - May 2014

  • Responsible for the strategies and delivering the KPI’s within the technology and home electrical categories for Tesco Marketplace • Supporting the launch of the new Tesco platform, working with support teams to ensure its completion and on time • Outline opportunities within new business categories • Optimizing customer shopping paths within the website to maximize conversion and traffic • Using insights to help develop strategies to drive trade • Delivering sales/margin… Show more • Responsible for the strategies and delivering the KPI’s within the technology and home electrical categories for Tesco Marketplace • Supporting the launch of the new Tesco platform, working with support teams to ensure its completion and on time • Outline opportunities within new business categories • Optimizing customer shopping paths within the website to maximize conversion and traffic • Using insights to help develop strategies to drive trade • Delivering sales/margin targets across my categories and hitting other key KPI’s (Tesco.com traffic/conversion) • Working with Online Marketing teams and affiliates to ensure our marketing channels are operating effectively • Presenting Tesco.com Marketplace launch plans and selling the concept/proposition to prospective partners/sellers • Working with my peers to ensure all categories have the correct amount of marketing coverage across our website • Maintaining a truly Multi-channel approach at all times by driving and supporting new business concepts (i.e click and collect)



Best Buy Europe

• Retail
• 1 - 100 Employee

• Online Trading Manager

  • May 2009 - Feb 2012

  •Managing the successful launch of Bestbuy.co.uk in November 2010, mapped out customer journeys and delivered a best in class standard that scored above all competitors in NPS score •Setting, agreeing and delivering sales and margin targets against agreed business forecasts•Increased conversion from 0.8% to 1.4% (Half Year 1 versus Half Year 2) •Working with marketing teams to drive business through a variety of channels (Social Media/PPC/Organic/Cashback/Affiliates) •Responsible for… Show more •Managing the successful launch of Bestbuy.co.uk in November 2010, mapped out customer journeys and delivered a best in class standard that scored above all competitors in NPS score •Setting, agreeing and delivering sales and margin targets against agreed business forecasts•Increased conversion from 0.8% to 1.4% (Half Year 1 versus Half Year 2) •Working with marketing teams to drive business through a variety of channels (Social Media/PPC/Organic/Cashback/Affiliates) •Responsible for day to day trading (revenue/profit) including reviewing price competitiveness, promotions and relationships within domain teams •Setting, agreeing and delivering sales and margin targets against agreed business forecasts at bestbuy.co.uk •Responsible for the range architecture, vendor buying terms, order fulfillment and sourcing of over 1000 extended range/manufacturer direct products across the product portfolio •Developing and driving the Online strategy to achieve business growth of bestbuy.co.uk •Managing and developing my teams to ensure they have challenge and the necessary empowerment to ensure they meet all their business and personal objectives (PDR's/Promotions etc). Show less •Managing the successful launch of Bestbuy.co.uk in November 2010, mapped out customer journeys and delivered a best in class standard that scored above all competitors in NPS score •Setting, agreeing and delivering sales and margin targets against agreed business forecasts•Increased conversion from 0.8% to 1.4% (Half Year 1 versus Half Year 2) •Working with marketing teams to drive business through a variety of channels (Social Media/PPC/Organic/Cashback/Affiliates) •Responsible for… Show more •Managing the successful launch of Bestbuy.co.uk in November 2010, mapped out customer journeys and delivered a best in class standard that scored above all competitors in NPS score •Setting, agreeing and delivering sales and margin targets against agreed business forecasts•Increased conversion from 0.8% to 1.4% (Half Year 1 versus Half Year 2) •Working with marketing teams to drive business through a variety of channels (Social Media/PPC/Organic/Cashback/Affiliates) •Responsible for day to day trading (revenue/profit) including reviewing price competitiveness, promotions and relationships within domain teams •Setting, agreeing and delivering sales and margin targets against agreed business forecasts at bestbuy.co.uk •Responsible for the range architecture, vendor buying terms, order fulfillment and sourcing of over 1000 extended range/manufacturer direct products across the product portfolio •Developing and driving the Online strategy to achieve business growth of bestbuy.co.uk •Managing and developing my teams to ensure they have challenge and the necessary empowerment to ensure they meet all their business and personal objectives (PDR's/Promotions etc). Show less



Dixons Carphone

• United Kingdom
• Retail
• 700 & Above Employee

• Online Product Manager

  • Aug 2007 - May 2009

  •Managed and maintained an online portfolio of over 1500 White good products ranging from washing machines to Refrigeration to Small kitchen appliances on both the Dixons.co.uk and Currys.co.uk groups. •Managed a team of Assistant product managers and helped train and develop them to successfully look after areas within the category and take them through each and every stage of their Personal development plan •Daily reporting to ensure we are winning sales and there are no margin issues… Show more •Managed and maintained an online portfolio of over 1500 White good products ranging from washing machines to Refrigeration to Small kitchen appliances on both the Dixons.co.uk and Currys.co.uk groups. •Managed a team of Assistant product managers and helped train and develop them to successfully look after areas within the category and take them through each and every stage of their Personal development plan •Daily reporting to ensure we are winning sales and there are no margin issues on any products within my responsibility •Daily competitor analysis to ensure Dixons and Currys are best priced or matching best price within our category agreed competitor set with particular focus on Comet/Kitchen Science/Tesco/Asda/Sainsburys/Tribal •Present detailed weekly sales numbers in Monday morning meetings with heads of trading and the E-Commerce director •Create online bundles propositions to improve the customer giving them maximum choice and to maximise category margin •Develop strategic online content and literature on a weekly basis

• Buyer

  • Mar 2006 - Aug 2007

  - Develop unique and creative propositions for both Currys superstores and the respective website. - Manage a portfolio of over 20 vendors - Manage range architecture to maintain competitive edge - Complete price checks on full product range and promoted lines versus competitor websites offering recommendations and implementing price changes in response - Work with the stock planner to get the maximum availability online - Analyse sales figures and present detailed sales reports… Show more - Develop unique and creative propositions for both Currys superstores and the respective website. - Manage a portfolio of over 20 vendors - Manage range architecture to maintain competitive edge - Complete price checks on full product range and promoted lines versus competitor websites offering recommendations and implementing price changes in response - Work with the stock planner to get the maximum availability online - Analyse sales figures and present detailed sales reports to senior management detailing Currys business performance - Liaise with suppliers to establish stronger working relationships and negotiate funding opportunities



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Graduate Sales and Marketing Executive

  • Sep 2003 - Mar 2006

  - Provide statistical data to analyse performance - Production of literature (sales aids) and to improve selling performance and demonstrate brand awareness - Conduct research into competitive products, i.e. magazines, websites - Forecasting - Updating and maintaining data files - Achieve all targets set and provide detailed presentations of performance - Adopted different methods of engaging customers dependent on there needs and requirements - Successful management of the… Show more - Provide statistical data to analyse performance - Production of literature (sales aids) and to improve selling performance and demonstrate brand awareness - Conduct research into competitive products, i.e. magazines, websites - Forecasting - Updating and maintaining data files - Achieve all targets set and provide detailed presentations of performance - Adopted different methods of engaging customers dependent on there needs and requirements - Successful management of the West Midlands NHS Trust territory. Achieved 116% of Target Plan by the end of 2005, achieved largely by unveiling previously unseen New Business opportunity on an account Xerox had no history in. Show less - Provide statistical data to analyse performance - Production of literature (sales aids) and to improve selling performance and demonstrate brand awareness - Conduct research into competitive products, i.e. magazines, websites - Forecasting - Updating and maintaining data files - Achieve all targets set and provide detailed presentations of performance - Adopted different methods of engaging customers dependent on there needs and requirements - Successful management of the… Show more - Provide statistical data to analyse performance - Production of literature (sales aids) and to improve selling performance and demonstrate brand awareness - Conduct research into competitive products, i.e. magazines, websites - Forecasting - Updating and maintaining data files - Achieve all targets set and provide detailed presentations of performance - Adopted different methods of engaging customers dependent on there needs and requirements - Successful management of the West Midlands NHS Trust territory. Achieved 116% of Target Plan by the end of 2005, achieved largely by unveiling previously unseen New Business opportunity on an account Xerox had no history in. Show less