Martin Aldridge
Business Coach at ActionCOACH UK- Claim this Profile
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Bio
Experience
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ActionCOACH UK
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Business Coach
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Nov 2020 - Present
Every top-performing athlete has a world-class coach to help them reach their full potential and the same applies to every business owner. As a client, you will gain access to the world’s most powerful business growth system and will have access to the experience of 1,000+ Business Growth Specialists around the world. If you want to increase your profits, improve your team and get more out of your time, there’s never been a safer way to do it... The ActionCOACH system is a proven methodology that has been successful around the World. Consequently, we pledge a guarantee on our one to one coaching programmes so you feel safe and supported through your business journey. We endeavour to make the process enjoyable and enlightening, to give you a different outlook on your working life. Every week, I allocate 90 minutes to a FREE 1-2-1 session to introduce a local business owner to the power of working with a Business Growth Specialist. If you are a driven business owner who is motivated to take your business to new heights to achieve the life you have always wanted, I'd love to hear from you! Send me a message to see how I can help you and your business. Please feel free to get in touch if you would like to find out more.
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Founder and Managing Director
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Jan 2009 - Nov 2020
• Turnover has increased fourfold since 2011 • Distribution arrangements secured in over 15 countries • Ten of our rackets have won awards and recognition in tennis magazines and online • One of our strings was rated as the second most comfortable synthetic string ever tested by the USRSA • MANTIS tennis balls have been used at the Royal Albert Hall at the Masters event • MANTIS tennis balls have also been used in professional tournaments • Worked with Greg Rusedski for three years as a brand ambassador • Top 20 World ranked players have used MANTIS squash rackets
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Dunlop Sports
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Sporting Goods Manufacturing
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100 - 200 Employee
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Global Head of Products
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Jun 2002 - Dec 2008
• Created and implemented a global product strategy and positioning for Dunlop and Slazenger with a combined turnover in excess of £55m • Created and implemented a detailed annual product plan for each major category • Helped develop effective marketing support text and packages that reinforce the introduction of new technologies, including advertising and POS materials • Ensure synergies, wherever possible, in terms of technology transfer and packaging designs • Manage relationships with factories, suppliers and our sourcing office to ensure the most competitive prices for our products • Successful global re-launch of Dunlop’s market leading tennis balls (pricing and designs) • Implementation of new style packaging across all sports for consistent branding • Thorough margin analysis which produced an increase in margin expectations for the Group • Helped implement a successful re-launch of the new Dunlop website • Increased share in two of the three racket sports categories
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Education
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The Open University
MBA, Business -
Nottingham Trent University
BSc (Hons), Sport Science & Administration