Martin Ajo
Senior Data Analyst at Digital Republic Consulting- Claim this Profile
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Bio
Experience
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Digital Republic Consulting
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South Africa
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Advertising Services
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1 - 100 Employee
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Senior Data Analyst
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Aug 2022 - Present
Developing ETL pipeline to convert data into actionable insight. Develop relevant metrics/KPIs and create reports, visualizations, dashboards (using Looker and Power BI) to enable the business-critical decision-making process. Process automation for downloading raw data from data source and extracting the information from it. Developing data models and data processing pipelines. Selecting features, building and optimizing classifiers using machine learning techniques. Perform machine learning and statistical analysis methods, such as classification. Doing ad-hoc analysis and presenting results in a clear manner. Building key data sets to empower operational and exploratory analysis. Show less
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Country Manager
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Apr 2014 - Jul 2022
Sourcing New Business opportunity for Nigeria Market Coordination of business planning, including the development and implementation of company Strategy. Country analysis for Nigeria and selected sub-Saharan African countries Budget management to ensure zero overspend on research & Insight budget allocation Develop a continuous process of consumer insights generation while driving innovation management. Sourcing New Business opportunity for Nigeria Market Coordination of business planning, including the development and implementation of company Strategy. Country analysis for Nigeria and selected sub-Saharan African countries Budget management to ensure zero overspend on research & Insight budget allocation Develop a continuous process of consumer insights generation while driving innovation management.
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Access Bank Plc
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Nigeria
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Banking
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700 & Above Employee
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Branch Manager
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Jan 2013 - Apr 2014
Overseeing bank’s branch operation, establishment and management of the customer care platform through ensuring that all operations run effectively to deliver 5 star rating standards in the branch. Overseeing bank’s branch operation, establishment and management of the customer care platform through ensuring that all operations run effectively to deliver 5 star rating standards in the branch.
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Senior Research Manager
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Oct 2010 - Dec 2012
Manager Market Research Dennas Consulting Pty South Africa (2010-2012) Provide client with relevant analysis, reports and insights about the market that aids top management decision making Support client marketing media Gather data on competitors and analyze their prices, sales. Supervise implementation of voice of customer program for client Measure the effectiveness of marketing, advertising, and communications programs and strategies on Clients brands Customer Segmentation: using Matrix, a segmentation-based approach to understand the structure of a market in order to identify, size and prioritize opportunities for growth Data Analyst-Risk Unit Fitting probability distribution to loss data (Moments Matching, Maximum Likelihood Estimation) i.e. identifying which distribution best describes the data. Assessing the quality of internal loss data, incorporation of external loss data where appropriate. Development of loss frequency and severity distributions, and Monte Carlo simulation to estimate Expected Loss, Operational value at risk and Ops capital charge for different BL/ET. Support the operational risk data gathering effort with clearly defined data requirements, Research Analyst Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires). Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Secondary Research Data analysis and interpretation Insight generation Show less
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Risk Management Intern
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Oct 2011 - Dec 2011
Risk Management (intern) Integrated processing Solutions Pty (Standard Bank and ABSA subsidiary) South Africa Risks and controls identification for IPS work functions Analyze & measure effectiveness of controls, Identify residual risks and recommend risk acceptance by Management Maintain database of risks and controls for business and functional groups Conduct periodic testing of effectiveness of controls Escalate risk and control assessment results to bank’s management. Risk Monitoring & Loss Database management Business Process Mapping Show less
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ACCESS BANK PLC
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Nigeria
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Banking
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700 & Above Employee
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OPERATIONS MANAGER
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Nov 2007 - 2010
Job Purpose: Overseeing branch operations, establishment and management of the customer care platform through ensuring that all operations run effectively to deliver banks 5 star rating standard in the branch. Highlights / Achievements: Lead the Branch start up, working closely with various vendors and units to ensure that timeline for branch start up was met. Received an award for the most customer centric branch staff in 2008. Maintained 4/5 rating in audit / mystery shopper visit. I was a member of the 8 man committee(service intelligence squad) selected across the Bank in 2008 with a mandate to improve the Bank’s KPMG customer service rating from a distance 12th to first 3rd in two years. In 2010, we achieved the 3rd position in the survey. As a member of the Bank service squad, developed a charter for Innovation manual for the Bank. Responsibilities: Budget setting and reviews to ensure compliance with set target. Preparation of Branch annual budget and implementation of budgetary control; Preparation and rendition of statutory returns to various Govt. agencies. Supervision of Branch operations Team and acting as chief Control officer for the branch, Management of General Ledger of the branch and daily Reconciliation of ATM GL and Machine balance; Managed branch clearing unit. Show less
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CUSTOMER RELATIONSHIP MANAGER
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Oct 2006 - Oct 2007
Responsible for sourcing of new business and managing relationship with existing customers with an aim to grow the company’s client and business portfolio. Highlights / Achievements: • Increased sales by 30% in second quarter of 2007 • Worked with a Nigerian bank to develop its first Prepaid MasterCard in Nigeria Market . • Signed on banks as MasterCard affiliate member in Nigeria • Reviewing and follow up on customer service level agreement • Follow up on project team to ensure timely delivery of project implementation to customer • Responsible for Customer services dash board • Managing customers Enquiries and service Expectations Responsibilities: Worked with the production team to ensure that customers card orders are delivered by target, Resolving all customers complaints in line with SLA, Marketing of MasterCard product to banks, Developing MasterCard implementation program for banks in conjunction with banks Card Service units. Monitoring order for MasterCard plastic production and personalization, Reviewed Customer level agreements once every quarter and reviewed all customer service policies quarterly. Show less
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TREASURY OPERATIONS
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Oct 2004 - Oct 2006
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FINANCIAL PLANNER
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Jan 2003 - Sep 2004
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Education
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Ladoke Akintola University of Technology
Master of Business Administration (MBA) -
University of Pretoria/Universiteit van Pretoria
Graduate Certificate, Finance -
University of Jos
Geology and Mining