Martin Čáp

Head of Digital Media Strategy at Pickerly
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • Čeština Native or bilingual proficiency
  • Angličtina Professional working proficiency
  • Němčina Limited working proficiency

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Martin Peška

Martin je bezpochyby jedním z nejseniornejších lidí, které jsem měl tu čest na poli digitálního marketingu potkat. Není typ člověka, co postaví výbornou strategii, ale umí ji také uvést v život. Za dobu, co ho znám, odřídil desítky opravdu náročných multidisciplinárních projektů. Měl jsem tu čest s ním pracovat a nechat se jim inspirovat po téměř osm společných let v Marketup, kdy jsem se na něj mohl absolutně spolehnout. Přál bych si, aby se naše profesní cesty zase někdy protnuly.

Aleš Pilný

Neznám povolanější osobu v oboru. Klíčový konzultant, u kterého se nemusíte obávat s investicemi v řádech statisíců, ale i milionů korun. Nám konkrétně pomohl rozumnou mírou rozvíjet a budovat brant společnosti TAYLLORCOX. Díky tomu jsme byli ve správný čas na správném místě vidět a slyšet u klientů, kteří nám dali svou důvěru. Vyplatilo se nám tak outsourcovat obchod a marketing do jeho rukou, kdy společně s týmem vytvořil digitální strategii, která byla v nákladech zlomek toho, co by nás stál "vlastní marketingový a sales team". Ušetřené peníze jsme mohli rozumně investovat do rozvoje našich kompetencí a v dobách digitální transformace si vytvořit od konkurence obrovský náskok. A tím nemyslím jen měřítko ČR, ale Worldwide. Je náročné držet krok s našimi plány a ambicem. Martin je jedním z mála, kteří to dokáží.

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Credentials

  • 7 nejčastějších chyb ve vedení lidí
    top vision s.r.o.
    May, 2015
    - Nov, 2024
  • University of Cambridge, ESOL Examinations - Preliminary English Test, level B2 certificate
    University of Cambridge
    Jun, 2009
    - Nov, 2024
  • Google Qualified Individual
    Google
    Dec, 2013
    - Nov, 2024

Experience

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital Media Strategy
      • Jul 2022 - Present

      > Digital Marketing > Digital Strategy > Digital Innovation > "No Bullshit" Consulting #Research #Insights #Digitalstrategy #Commsplanning #Creativestrategy #Brandstrategy #Advertisingeffectiveness #Businessstrategy > Digital Marketing > Digital Strategy > Digital Innovation > "No Bullshit" Consulting #Research #Insights #Digitalstrategy #Commsplanning #Creativestrategy #Brandstrategy #Advertisingeffectiveness #Businessstrategy

  • Na volné noze
    • Hlavní město Praha, Česko
    • Digital Strategy Consulting & Innovation
      • Jan 2016 - Present

      Digital Strategy Consulting & Innovation #Research #Insights #Digitalstrategy #Commsplanning #Creativestrategy #Brandstrategy #Advertisingeffectiveness #Businessstrategy Digital Strategy Consulting & Innovation #Research #Insights #Digitalstrategy #Commsplanning #Creativestrategy #Brandstrategy #Advertisingeffectiveness #Businessstrategy

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital Strategy
      • Jan 2021 - Jul 2022

      # Management board member# Building and shaping the agency's strategy# Leading a team of digital strategists# Development of digital and media activities# Consultation of clients business goals# Assisting with digital transformation# Creation of digital marketing strategies and media plans for brand and performance clients# Testing new approaches, options and tools# Monitoring digital trends and new technologies# Optimize customer experience and ensure brand consistency# Evidence-based marketing Show less

    • Deputy Head of Project Management & Digital Strategy
      • Jan 2019 - Jan 2021

      # Management board member# Create profitable digital marketing strategies# Development of a team of project managers# Research products, services and current strategies to identify new opportunities# Build strong and trusting relationships between clients and agency partners # Manage client expectations in digital marketing and strategy# Keep up-to-date with audience’s preferences and proactively suggest new campaigns# Optimize customer experience and ensure brand consistency Show less

    • Senior Digital Project Manager & Digital Strategist
      • Jan 2018 - Jan 2019

      # Set digital marketing strategies and using all advertising tools # Research products, services and current strategies to identify new opportunities# Analyze web traffic metrics and suggest solutions to boost web presence# Monitor SEO/SEM, marketing and sales performance metrics to forecast trends# Build strong and trusting relationships between clients and agency partners # Manage client expectations in digital marketing and strategy# Keep up-to-date with audience’s preferences and proactively suggest new campaigns# Optimize customer experience and ensure brand consistency# Identify advertising needs, establish best practices in digital marketing# Stay up-to-date with digital technology, development and trends Show less

    • Digital Project Manager / Account manager
      • Dec 2013 - Jan 2018

      Project management / Online marketing / Digital marketing # Communication with key clients # Online campaigns - Planning & Strategy, Reporting # PPC systems managing (Google Adwords, Seznam Sklik, Facebook Ads) # Display & remarketing/retargeting Advertising # Managing the development and launch of display advertisements # Lead generation marketing # Advertising on Facebook and other social sites # Video campaigns (YouTube) # Cooperation with PPC specialists, copywriters and graphic designers # Web analysis - Optimizing web content for SEO and UX # Web Analytics (Google Analytics, Webmaster tools) # Creating and sending email campaigns # Real Time Bidding (RTB) campaign management (Adform DSP) # Inbound marketing # Advising about new trends Show less

    • Online marketing specialist
      • Dec 2011 - Dec 2013

      # Affiliate management# PPC campaigns (Google Adwords, Seznam Sklik)# Display and remarketing campaigns# Web analysis# Optimizing web content for SEO strategies# SEO, UX, SERP# E-commerce# Web analytics (Google Analytics, Google Webmastertools)# Updating social media profiles# Facebook Ads# Managing the development and launch of display advertisements# Creating and sending email campaign# Real Time Bidding (Adform DSP# Inbound marketing

  • M Series s.r.o.
    • Okres Karlovy Vary, Česká republika
    • Marketing & Account manager
      • May 2010 - Sep 2010

      Sales, marketing strategy and developing new business opportunities in the professional hair care segment. Launching a new product on the market. Sales, marketing strategy and developing new business opportunities in the professional hair care segment. Launching a new product on the market.

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing & HR assistant
      • Sep 2007 - Feb 2008

      Marketing & HR assistant. Marketing & HR assistant.

Education

  • Středočeský vysokoškolský institut Kladno
    Bc., Marketing
    2009 - 2011
  • Vyšší odborná škola Chomutov
    DiS., Informatics in Public Administration.
    2005 - 2008
  • Obchodní akademie Kadaň
    baccalaureate, Business Academy
    2001 - 2005

Community

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