Martie Bowser
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Bio
Credentials
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Hospitality and tourism managment
Flordia Atlantic UniversityJun, 2020- Nov, 2024 -
Certified Event Planner
ICEOSDec, 2015- Nov, 2024
Experience
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Detour
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Media Production
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1 - 100 Employee
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News Reporter
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Feb 2023 - Present
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The Black Wall Street Times
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Entertainment Reporter
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Dec 2022 - Present
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BlackExcellence.com
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United States
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Online Audio and Video Media
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Staff Writer
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Oct 2022 - Present
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Blavity Inc.
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Technology, Information and Media
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100 - 200 Employee
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News Writer
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Aug 2022 - Present
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Role Model Publicity
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Charlotte, North Carolina
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Owner
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Jul 2016 - Present
Highly experienced in the creation and implementation of public relations and marketing plans for brand growth and exposure. Utilizing all mediums to increase brand awareness. Published journalist. Highly experienced in the creation and implementation of public relations and marketing plans for brand growth and exposure. Utilizing all mediums to increase brand awareness. Published journalist.
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Rutherford Regional Health Systems
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United States
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Hospitals and Health Care
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100 - 200 Employee
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Marketing and Communications Director
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Oct 2020 - Jun 2022
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cbdMD
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Influencer/Social media coordinator
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Apr 2018 - Aug 2019
Create effective plans to increase brand exposure by maximizing social media platforms. ·Build relationships with notable talent including athletes and influencers to create endorsement partnerships. ·Develop programs to drive engagement from active customers and win back lapsed customers. Thank Create effective plans to increase brand exposure by maximizing social media platforms. ·Build relationships with notable talent including athletes and influencers to create endorsement partnerships. ·Develop programs to drive engagement from active customers and win back lapsed customers. Thank
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Power 104.4 FM
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Charlotte, North Carolina Area
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Communications and Creative Branding Manager
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May 2016 - Aug 2018
Provide direction of all internal and external communication at nationally aired radio broadcast station and digital media group. Managed all creative branding Write and distribute high volumes of press releases, email blasts, and content creation for social media posting as well as blog/magazine publications Provide training and materials on FCC regulations Provide media training for radio show hosts, including interview practice, pitch techniques, and proper networking tactics Complete marketing packages to reflect product and offering expansions leading to an increase in revenue of 56 % with new clients Coordinate live broadcasts of public and private events including community involvement and red carpet Manage all artistic design of advertising graphics/banners for sponsors and partners Manage promotion department to cover areas and live events for maximum station exposure Orchestrate digital release and archive of pre-recorded radio shows as well as sponsored artist music Act as a representative for media group in multiple capacities (music events, product launches/ releases, and networking events) Manage media group ecommerce trading system (new intakes, trainings, and all transactions) Show less
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Stoned Media Group
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Technology, Information and Internet
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Social Media Manager and Marketing Coordinator
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Jun 2015 - Mar 2016
Contributed to the active growth of online media group (parent to 8 brands) through social media and marketing coordination Directed social media campaigns targeting traffic segments to increase viewership Compiled weekly social media trends and growth using excel worksheets, reporting advancement to social growth goals including traffic generated from social media, specific platform (Facebook, Twitter, etc.) analytics, and engagement Mass social media scheduling for over 9 brands including original and partner created content Managed website including posting, monitoring traffic, load times, and mobile user ability Created content for website publishing, web series scripting and social media platforms Created custom media kit, for advertising and partnership proposals collectively earning over 23 partners in various capacities Managed CRM for all brands Created and managed email campaigns with an average of 1500 new users within a 3 month period SEO Management Produced live photo shoots and filming of web series Show less
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Lifespan
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United States
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Hospitals and Health Care
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700 & Above Employee
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Residential Manager
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Oct 2013 - Apr 2015
Directed a staff (18+) in a residential environment to increase the independence and quality of life for developmentally disabled adults Created and adhered to yearly budget to cover all living expenses of 6 individuals as well as operating cost for residential facility Introduced “vendor mixers” as a monthly event and gained assistance from outside entities leading to over $2,000 in monthly donations Assisted in fundraiser development and coordination Directed a staff (18+) in a residential environment to increase the independence and quality of life for developmentally disabled adults Created and adhered to yearly budget to cover all living expenses of 6 individuals as well as operating cost for residential facility Introduced “vendor mixers” as a monthly event and gained assistance from outside entities leading to over $2,000 in monthly donations Assisted in fundraiser development and coordination
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Media Public Relations Manager
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Sep 2012 - Nov 2014
Organized publicity and media placement for radio station and sponsored affiliates Completed all internal and external communications for radio station events and happenings Earned national and local media coverage for events and radio sponsored artists Directed all photo and video shoots used for marketing purposes Wrote and created press/media kit and visual content for the station and its associates Managed all social media and content creation for blog and digital newsletter archived on website Organized promotions department to ensure maximum station and event exposure Show less
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Education
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Appalachian State University
Bachelor’s Degree, Advertising -
Austin Peay State University
Associate’s Degree, Sports Marketing/Management