Director, Marketing & Communications

• Jul 2018 - Present

Freelance Communications Consultant/Owner

• Jan 2017 - Present

Director of Communications/Magazine Editor

• Jan 2014 - Jan 2017

• Created and executed strategic multi-media communications tactics aligned to promote the organization’s revenue-generating and industry marketing goals. • Directed messaging to key industry stakeholders as editor of Asphalt Pavement magazine, a 6x/year magazine focused on the issues, strategies, engineering and innovations of the asphalt pavement industry. Distributed to more than 90% of asphalt producers and paving companies in the U.S., as well as to state and federal department of transportation officials. Increased magazine advertising revenue by more than 10% in first year. • Developed a strategic communications plan to generate industry opinion leader and member interest in asphalt sustainability; created content marketing to introduce sustainability concepts and socialize skeptical stakeholders; and crafted stakeholder-specific messaging to launch an annual sustainability conference, educate stakeholders, strengthen collaborative engagement, and prepare the asphalt pavement industry for the world's first environmental product declaration tool (EPD) designed to measure the sustainability of asphalt pavement mixtures. • Managed association digital communications, including the writing and production of a 26x/year e-newsletter and managed the association’s editorial process to optimize e-mail marketing results and compliance, event marketing and membership materials, • Crafted marketing communications for revenue-generating functions, including: the launch of new sustainability-focused events, education and tools; annual conferences; webinars; association membership sales collateral; commendation programs and awards. • Curated a social media plan designed to emphasize the benefits of asphalt, innovations within the industry, and association news valuable to the membership. Show less

Director of Public Relations

• Feb 1997 - Feb 2013

Reported to the President and Board of Directors, responsible for all aspects of the national trade association’s communications operations, including strategic messaging, publications, media relations, public affairs campaigns, marketing communications, website, social media, representing the association in collaborative efforts, mobile apps, member relations, speech writing, meetings scripting and audio-visuals. • Created annual strategic communications plans aligned to support the association’s vision, latest priorities, member relations, legislative and regulatory activities, and events. • Earned national media coverage on CNBC and in Business Week, Wall Street Journal and The Washington Post, as well as earned coverage in state and local media outlets and trade press, by building strong press relationships, crafting effective press releases, pitch letters, letters to the editor and op-ed articles. • Increased association print magazine advertising revenue by 36% through strategic editorial and design decisions, and maintained revenues at rates significantly higher than revenue trends in the print publication industry. • Created effective marketing communications campaigns, e-mail marketing, and promotional materials for the association's revenue generating operations. • Generated significant grassroots advocacy pressure on the Federal Communications Commission and Congress through a multi-association, multi-media and award-winning campaign to increase awareness of the importance of rural broadband. • Crafted award-winning publications and articles to highlight an association’s range of expertise, advocacy, technical knowledge, and membership benefits. • Developed achievement-oriented staff that acquired the skills and knowledge necessary to further the organization’s mission and their individual careers. Show less

Account Executive

• May 2005 - Jul 2006

Managed public relations accounts for telecommunications client Bell Atlantic NYNEX Mobile (now Verizon Wireless), and financial clients Gardner Montgomery Co. and The Acacia Group’s The Advisors Group. Managed public relations accounts for telecommunications client Bell Atlantic NYNEX Mobile (now Verizon Wireless), and financial clients Gardner Montgomery Co. and The Acacia Group’s The Advisors Group.

Director of Development

• Apr 1991 - Mar 1992

Managed a comprehensive member relations and fundraising program with a $700,000 revenue budget; produced sponsorship proposals; produced a member newsletter geared to improve member relations and patronage; managed a two-person staff and 30+ ballet volunteers; managed database; recruited board members. Managed a comprehensive member relations and fundraising program with a $700,000 revenue budget; produced sponsorship proposals; produced a member newsletter geared to improve member relations and patronage; managed a two-person staff and 30+ ballet volunteers; managed database; recruited board members.

Coordinator, Marketing Communications

• Oct 1988 - Dec 1990

Planned, coordinated and implemented a communications program; coordinated remote location workshops and seminars; managed relationship with advertising agency and directed production of trade and international print advertisements; managed a $600,000 budget for communications program activities; drafted and conceptualized collateral materials, including brochures, newsletters and marketing packages; supervised database management and secured media coverage. Planned, coordinated and implemented a communications program; coordinated remote location workshops and seminars; managed relationship with advertising agency and directed production of trade and international print advertisements; managed a $600,000 budget for communications program activities; drafted and conceptualized collateral materials, including brochures, newsletters and marketing packages; supervised database management and secured media coverage.