Experience

Revolve Branding & Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• President

  • 2020 - Present

  Developing market strategies and customer value propositions with a digital-first lens, across of variety of sectors with interesting clients. Developing market strategies and customer value propositions with a digital-first lens, across of variety of sectors with interesting clients.



Colour

• Canada
• Advertising Services
• 1 - 100 Employee

• Vice President, Strategy

  • 2019 - 2020

  Delivering customer value and revenue growth to a diverse set of clients, across a variety of sectors. Delivering customer value and revenue growth to a diverse set of clients, across a variety of sectors.



Atlantic Lottery

• Canada
• Entertainment Providers
• 300 - 400 Employee

• Vice President, Sales and Marketing

  • 2016 - 2019

  Directed Sales, Service and Marketing programs, delivering $1.2B in annual sales, while delivering exceptional experiences across all customer touch points. Including oversight of Customer Insights, BI and Customer Care teams. Led digital transformation of retail channel, directed strategic planning for long term product and player renewal. Directed Sales, Service and Marketing programs, delivering $1.2B in annual sales, while delivering exceptional experiences across all customer touch points. Including oversight of Customer Insights, BI and Customer Care teams. Led digital transformation of retail channel, directed strategic planning for long term product and player renewal.



Tourism Nova Scotia

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Acting CEO

  • 2015 - 2016

  Directed the planning, development and corporate strategy to double tourism revenues by 2024. Led consultation and engagement with employees, industry and government stakeholders. Keynote speaker, primary media spokesperson for policy issues facing tourism industry.

• Director of Marketing

  • 2014 - 2016

  Achieved highest y/y visitor growth in last 15 years (2015). Executed new strategic direction and positioning for NS’s global market campaigns. Appointed to Destination Canada’s National Advisory Council. Appointed Chairperson for Atlantic Canada’s Tourism Partnership Council.



Bell Aliant

• Telecommunications
• 700 & Above Employee

• Team Lead, Customer Care Loyalty and Retention

  • 2012 - 2014

  Accountable to develop and manage consumer loyalty and retention strategies for Bell Aliant's residential portfolio. Directed large operational teams challenged with demanding quality and service metrics. Labour relations experience.

• Team Lead, Marketing Communications and Brand

  • 2003 - 2012

  Accountable for Bell Aliant’s Marketing Communications and Brand programs for both Residential and Business portfolios – Atlantic Canada and Ontario markets. Launched Fibre Op brand and market positioning, increased brand awareness from 8% to 60% in less than 6 months.

• Team Lead, Consumer Product Management

  • Aug 2003 - Nov 2009

  Accountable for Bell Aliant’s largest Residential revenue portfolio. Specific responsibilities include overseeing forecasting, pricing strategies, business case development, new product introduction, setting and delivering annual business plan objectives while delivering gross profit targets.



Prexar, LLC

• United States

• Director of Marketing

  • 2000 - 2003

  Accountable to develop, manage and execute all Marketing and Customer Care strategies to meet revenue and profit targets for a newly formed ISP in northern New England. Launched corporate brand identity program, led integration of disparate product and service offerings into one backend IT infrastructure. Crates skills based teams across regional offices. Accountable to develop, manage and execute all Marketing and Customer Care strategies to meet revenue and profit targets for a newly formed ISP in northern New England. Launched corporate brand identity program, led integration of disparate product and service offerings into one backend IT infrastructure. Crates skills based teams across regional offices.



NBTel

• Manager, Advertising and Research

  • 1996 - 2000

  Accountable for all marketing communications and research programs for NBTel's residential portfolio. Accountable for all marketing communications and research programs for NBTel's residential portfolio.



Hawk Advertising &Communications

• Advertising Services
• 1 - 100 Employee

• Account Manager / Account Executive

  • 1991 - 1996

  Accountable for all client-facing marketing and communication deliverables for key accounts: McCain Foods, Ganong Chocolates. Accountable for all client-facing marketing and communication deliverables for key accounts: McCain Foods, Ganong Chocolates.