Experience

The Leap Group

• Advertising Services
• 1 - 100 Employee

• Principal

  • Apr 1997 - Present

  San Francisco Bay Area Story builder, content creator, and go-to-market strategist for both emerging and established high technology companies. Recent clients include:PayPal, SAP, Ticketmaster, Socialcast, Autodesk, and Deloitte Digital. Positioning and messaging - Communicate product capabilities and value propositions clearly and accurately to simplify the work of cross-functional teams in creating external-facing content and promotions. Content creation - Quickly find the essence of the story and… Show more Story builder, content creator, and go-to-market strategist for both emerging and established high technology companies. Recent clients include:PayPal, SAP, Ticketmaster, Socialcast, Autodesk, and Deloitte Digital. Positioning and messaging - Communicate product capabilities and value propositions clearly and accurately to simplify the work of cross-functional teams in creating external-facing content and promotions. Content creation - Quickly find the essence of the story and write a wide range of highly readable content including sales presentations, solution briefs, FAQs, and case studies. Launch management - Develop go-to-market plans, key messages, and core content that make cross-functional launch teams more focused and effective. Show less



Sybase, Inc.

• Director of Field Marketing

  • Jul 1996 - Apr 1997

  Emeryville, CA Directed team of 30 professionals and annual budget of $6 million to generate 80% of the leads to the US sales force. Developed and deliver all field-based marketing programs including advertising, public relations, events, direct marketing programs, seminars, brochures, promotions and sales communications for Enterprise product divisions and industry-focused business units.Our collaborative marketing planning process resulted in integrated and cost-effective marketing programs and was… Show more Directed team of 30 professionals and annual budget of $6 million to generate 80% of the leads to the US sales force. Developed and deliver all field-based marketing programs including advertising, public relations, events, direct marketing programs, seminars, brochures, promotions and sales communications for Enterprise product divisions and industry-focused business units.Our collaborative marketing planning process resulted in integrated and cost-effective marketing programs and was designated as "best practice" by senior management..1996 Sybase Outstanding Achievement Award. Show less



Sybase

• Industry Marketing Group Manager

  • Apr 1993 - Jul 1996

  Emeryville, CA Created Sybase's first industry-focused marketing team that succeeded in driving company-wide transition from technology vendor to solutions provider, helping to drive rapid revenue growth in targeted industries. Built team of four industry marketing managers to drive all aspects of integrated, cross-company marketing initiatives in seven target industries. Q3 Marketing Quality Award, 1995.



Tandem

• Marketing Manager

  • Oct 1991 - Apr 1993

  Cupertino, CA Launched new direct marketing function for the US sales force. Built and trained a team of 4 full-time program managers.Launched 14 direct marketing campaigns and contributed $3 million in qualified sales leads to the direct sales force in an 8-month period. Revenue Enhancement Award, 1992.



Tandem Computers

• Account Manager

  • Jun 1988 - Sep 1991

  San Francisco Responsible for account relationships and incremental revenue in several Fortune 100 Tandem accounts in the San Francisco Bay Area.