Experience

FireMon

• United States
• Software Development
• 100 - 200 Employee

• Channel Marketing Manager

  • Sep 2023 - Present



Cymulate

• United States
• Computer and Network Security
• 100 - 200 Employee

• Field & Channel Marketing Manager

  • Oct 2021 - Sep 2023

  • Develop and execute a marketing plan for North America and LATAM, promoting brand recognition and accelerating sales in both field and channel • Collaborate with sales reps to align business objectives, providing support to enhance their success • Build strong relationships with key partners and align with Channel Account Managers to drive pipeline growth through joint initiatives • Collaborate on messaging, digital campaigns, social media, and press releases with other marketing… Show more • Develop and execute a marketing plan for North America and LATAM, promoting brand recognition and accelerating sales in both field and channel • Collaborate with sales reps to align business objectives, providing support to enhance their success • Build strong relationships with key partners and align with Channel Account Managers to drive pipeline growth through joint initiatives • Collaborate on messaging, digital campaigns, social media, and press releases with other marketing team members • Manage all events and tradeshows from planning to execution, lead follow-up, and ROI evaluation • Maintain consistent communication with executive leadership and report on key performance metrics Show less



Vandis

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Sep 2017 - Oct 2021

  New York • Manage all campaigns with top partners from start to finish to upsell to existing clients and penetrate new markets • Responsible for planning and executing over 40 events annually including customer appreciation events, conferences, boot camps, webinars and panel discussions • Manage pre and post event marketing such as creating invites, surveys, targeted email blasts, follow ups, and data analysis to determine ROI. • Create appropriate messaging and campaigns to develop new markets… Show more • Manage all campaigns with top partners from start to finish to upsell to existing clients and penetrate new markets • Responsible for planning and executing over 40 events annually including customer appreciation events, conferences, boot camps, webinars and panel discussions • Manage pre and post event marketing such as creating invites, surveys, targeted email blasts, follow ups, and data analysis to determine ROI. • Create appropriate messaging and campaigns to develop new markets by collaborating with senior sales, engineering and business development teams to build brand awareness and generate leads • Perform deep analysis of the company’s website traffic using Google Analytics and Krazy-Egg

• Marketing Coordinator

  • Nov 2015 - Sep 2017

  Greater New York City Area • Responsible for the creation of files in Adobe InDesign and Photoshop • Involved in strategic planning of marketing initiatives with top partners to see where we best align • Created, updated and monitored google AdWords campaigns to gain exposure and leads • Managed and updated the company’s back end website by adding new content/messaging • Wrote and edited case studies and worked on various companywide messaging

• Brand Manager

  • Nov 2013 - Nov 2015

  Greater New York City Area



Winnie Musonda Hope Foundation

• Co-founder

  • Jan 2012 - 2019

  Greater New York City Area • Manage, coordinate and organize all aspects of the fundraising dinner and the organization’s participation in the annual NYC AIDS Walk and Zambia AIDS Walk • Responsible for venue sourcing and negotiating contracts for fundraising events • Write the organization’s proposal for sponsorship, plan and implement the annual budget



Tchibo Coffee International

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• Marketing Associate

  • Mar 2012 - Mar 2013

  London, United Kingdom • Conducted market research in preparation of new product launch, implemented appropriate pricing, and developed new product presentations for the customers and the sales team • Supported the sales team by managing their promotional activities by sourcing the right suppliers to meet their needs • Created and managed the company’s monthly newsletter • Proofread and edited the website content to make it more user friendly



The Pink Ribbon Day Spa

• Assistant Marketing Manager

  • Mar 2010 - Sep 2010

  Greater New York City Area • Created marketing campaigns for targeted audience to increase brand awareness • Conducted meetings with advertising agencies and selected the best one for the company • Managed a team of 5 people and ensured the spa was adequately staffed for special events