Sales Manager

• Jun 2022 - Present

Brown Forman Tequila Ambassador

• Nov 2018 - May 2022

Brown Forman/Greenhouse Agency- Herradura and el Jimador Tequila Brand Champion The Brand Champion, I, serve as a dedicated brand resource in San Francisco and focus markets throughout the division (Northern California). Leads the development, localization, implementation and evaluation of local brand consumer activation programs and maximizes growth, trial, awareness, and brand equity, consistent with national brand strategy within assigned Division Priority markets. The BC goal is to accelerate value share growth where significant geographic, consumer, and or portfolio opportunities exist. The BC serves as the consumer marketing brand leader within the division and the division champion to the national brand team. • Development and Implementation of a National Programs- Horseshoe Margarita and Horseshoe Society • The following products launched under my responsibility: Herradura Ultra, Colección de la Casa Port, and Colección de la Casa Directo • Collaborated in the company’s investment in Multicultural Marketing through proposed executions, which led to growth of Jack Daniels, Tequila Herradura and el Jimador in targeted consumer segments.• Cross state execution of national platform: Colorado, Las Vegas and California (Northern and Southern)• Multicultural Jack Daniel’s brand development and implementation- Latin Fest and Pride• Leads the development of the Divisional Consumer Marketing plan including resource allocation and local promotional strategies to translate the national brand plan into a regional brand plan, with a common format/approach used across the group• Provides leadership and direction to agencies/distributor positions involved with local consumer marketing activities.• Works with Brand and BF media to identify and implement local media plans• Provides input into local resource allocation decisions and manage local consumer marketing funds (sponsorships, local media, consumer focused tastings, brand events)

Multicultural BC: Jack Daniels, Herradura, el Jimador, and Korbel

• Sep 2015 - Nov 2018

Brown Forman/Greenhouse Agency- Multicultural Brand Champion: Jack Daniels, Herradura, el Jimador and Korbel [November 2018 to Current] Brand Champion is held accountable for localizing national programs that align with the brand’s consumers and a specified number of accounts. The mission is to extend and amplify the brand’s reach by maximizing trial and awareness in these key accounts through the development and execution of localized national programs, with the objective of positioning themselves as the local brand expert.● Key Account Programming and Media Integration: Leverages relationships with agreed upon key accounts to obtain distribution, drink features, menu placements and to localize national programs. Works with the Social Interactive Manager to develop social/digital programming, targeting the core consumer. Familiar and able to work with relevant social media channels.● Local Consumer Marketing and Program Execution Management: Localizes and manages the execution of national programs within targeted core consumer accounts and non-traditional venues. Understands core consumer targets of each brand and how brand and channel fit with consumer motivations by occasion. Creates and maintains reach and connection to local cultural events and festivals. Develops programs with multiple media and channel consumer touch-points, including, but not limited to on-premise, off-premise, social, digital, print, radio and television. Extends and amplifies local programs. Works with local market to guide activities based on brand needs.● Brand and Category Education and Training: Educates, promotes brand advocacy, and engages the consumer, trade and agency through consumer sampling, training and education.

501 Club

• Jun 2014 - Jul 2016

Ensured the highest levels of guest satisfaction and directed club staff in the areas service, sales, cash handling and operational duties and worked closely with other departments such as Catering, Culinary and Administration to ensure that Club operations ran smoothly. Manage FOH/BOH operations for premium clubs and beverage distribution at Levis Stadium since Ribbon Cutting Ceremony for the stadiums official opening through SuperBowl 50.• Maximize Centerplate's revenue and operational excellence through execution of systems and policies related to premium services operations within a stadium setting.• Manage, guide and mentor for Suites staff• Contribute to goal of making Centerplate #1 in Event Hospitality and the #1 Employer of Choice through personal commitment and leading by example.• Adherence to proper safety standards with-regard to in-bar operations, transferring cash to the bank and preventing theft.

Senior Project Coordinator

• Mar 2011 - Mar 2015

Palladium Night Club-Project Coordinator [March 2011 to September 2015]A well-presented, highly personable and efficient event’s organizer with an ability to work independently in a changing and multi-tasking environment with numerous and competing deadlines. Having a strong customer service orientation and delivery focus and an active commitment to continuous improvement and quality standards. Excellent communication skills and comfortable working in a fast paced, hands-on, growth orientated work environment.• Generate a profit gross • Conducted research to identify new opportunities for bringing about innovation in events.• Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget• Carried out all the functions as per legal guidelines and regulations.• Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event.• Trained new and existing staff prior to the event so that all operations and duties were executed smoothly