Experience

Innis Maggiore

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Public Relations

  • Jun 2021 - Present



Belden Communications, LLC

• Consultant

  • 2018 - Jun 2021

  • Provide strategic planning and program execution for non-profit organizations including media relations, social media planning and crisis communications support.• Supported the World Twin to Twin Transfusion Syndrome Foundation and their project to generate awareness through the lighting of 13 global landmarks in support of World Twin to Twin Transfusion Syndrome Day in December. • Provide strategic planning and program execution for non-profit organizations including media relations, social media planning and crisis communications support.• Supported the World Twin to Twin Transfusion Syndrome Foundation and their project to generate awareness through the lighting of 13 global landmarks in support of World Twin to Twin Transfusion Syndrome Day in December.



Safeco Insurance

• United States
• Insurance
• 700 & Above Employee

• Associate Program Manager

  • 2016 - 2018

  • Developed and executed an integrated communications campaign encompassing PR, social media and advertising to elevate awareness of Safeco’s commitment to independent insurance agents.• Navigated the boundaries and challenges of creating a campaign while overseen by parent organization.• Led the Agent for the Future campaign demonstrating Safeco’s unique value to independent insurance agents.o Succeeded with tight budget by establishing relationships with internal experts, listening to the voice of independent agents and leveraging earned media.o Program created a universal website for all insurance agents (even non-Safeco) to provide insights and actionable resources to solve challenges and meet goals.o Authored whitepapers outlining agents’ challenges, created animated infographics to bring data to life and prepared presentations for company’s national sales meeting given by Safeco President + C-Suite.• Achieved 25% increase in social media engagement over a year.• Drove PR program garnering the greatest share of voice in trade media in 2016, 2017 and 2018.• Managed executive communications for Safeco president and the C-suite, wrote bylined articles positioning executives as thought leaders and drove proactive/reactive media opportunities writing the talking points and briefing executives.• Received three internal awards for effective collaboration and influence.



Zillow

• United States
• Real Estate
• 700 & Above Employee

• Senior Manager, Corporate Communications

  • 2014 - 2015

  • Supported internal communications related to the $2.5B acquisition of Trulia.• Wrote employee communication including executive emails, Q&As and presentations related to acquisitions, layoffs and the formation of Zillow Group. • Supported internal communications related to the $2.5B acquisition of Trulia.• Wrote employee communication including executive emails, Q&As and presentations related to acquisitions, layoffs and the formation of Zillow Group.



Outerwall

• Consumer Services
• 1 - 100 Employee

• Director, Corporate Communications

  • 2014 - 2014

  Developed and executed strategy for corporate communications programs as well as crisis communication planning and management.• Generated awareness for Outerwall’s philanthropic partnerships with the Seattle Seahawks, the American Red Cross and the Clinton Global Initiative.

• Senior Public Relations Manager

  • 2012 - 2014

  • Hired to lead PR for Coinstar and new ventures, supported ecoATM and the company’s CSR efforts.• Drove media relations for Coinstar supporting on-going awareness and seasonal promotions.o Created unique content to promote with bloggers, traditional and social media.o Coordinated with Good Morning America to promote earned opportunity to publicize Coinstar kiosks.o Developed and managed an annual unified communications calendar integrating owned, traditional and social media.• Served as corporate spokesperson, created/pitched stories to traditional and online media.o Wrote press materials, infographics and b-roll.• Role was expanded to include rebranding efforts including the creation of a new corporate website and content required, developing an infographic illustrating the value Outerwall drove for its partners, establishing relationships with industry analysts/ academic influencers.• Managed communication efforts supporting new corporate brand, developed content for corporate website and new social media channels.• Counseled CSR team about strategies for publicizing the annual CSR report and cornerstone programs.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Vice President, Consumer Marketing

  • 2006 - 2012

  • Clients included Expedia, hotels.com, Savers, Microsoft Stores and Washington’s Lottery. Responsible for setting and implementing communications strategies for B2B, consumer and industry engagement.• Successfully won and led the account teams supporting Expedia, Inc., Expedia.com and hotels.com. Managed multiple Edelman offices in the US and abroad.• Developed and executed a multi-pronged strategy revamping Saver store openings encompassing sustainability efforts, community engagement, employee participation and partner advocacy.o Increased opening day sales for 30+ stores.o Achieved a 100% increase in meaningful media coverage and community participation.Senior Vice President, Seattle’s Consumer Team, cont.• Worked with Washington State Lottery to revitalize the winner experience including the re-training of key lottery staff about how to work with winner and establish a positive relationship with the Lottery.o Resulted in a dramatic increase in media coverage for winners that focused on highlighting those with moderate to extreme payouts.• Supported communication efforts demonstrating the financial and cultural impact of Washington State Tourism within the cultural and economic communities.• Worked with regional tourism boards to raise awareness of local attractions and experiences.• Developed and executed a media strategy leveraging the 2010 Winter Olympics held in nearby Vancouver, BC to drive Washington tourism.



WE Communications

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Various Leadership-Level Positions

  • 1993 - 1999

  Vice President, New Media Group• Built a practice including Amazon, Victoria’s Secret and The Knot.Vice President, Microsoft Interactive Media Account• Led multi-million-dollar account managing 10+ members across four locations. Supported 20+ consumer products such as MSN, MSNBC, Expedia, Slate, CitySearch, hardware and games.Account Group Manager, Microsoft Office• Led multi-million-dollar account managing 10+ members across four locations. Supported 20+ consumer products such as MSN, MSNBC, Expedia, Slate, hardware and games.