Marteze Lawson
Head of Operations and Marketing at Spinnup- Claim this Profile
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Bio
Simon Scott
I was fortunate to work alongside Marteze when she was helping operationalize Spinnup for UMG. It is a tough job bringing a 'startup' to live within a large organisation and I was impressed by her tenacity and ability to combine 'let's do this' with setting the correct path for growth. As a supplier your best client is one who can create space for you to do your job.
Alex Flanagan
Marteze is the consummate digital business executive. Throughout my six years of working with Marteze at Spinnup, I have been struck by her ability and determination to continuously innovate and drive efficiencies in order to deliver a best-in-class product experience at scale, all whilst maintaining the authenticity of Spinnup’s personal touch that it had since day one. Her consummate professionalism coupled with her personable and collaborative approach makes her an incredibly effective ambassador for the business, both with internal stakeholders at every level as well as the external business partners that underpin Spinnup’s operations. What makes Marteze a particularly effective leader and problem solver is that she thinks strategically and long term yet also has a deep understanding and takes ownership of the issues and challenges facing the business. Those same values define the culture of the teams that she has built and is what has made my work with Marteze and her teams so fulfilling.
Simon Scott
I was fortunate to work alongside Marteze when she was helping operationalize Spinnup for UMG. It is a tough job bringing a 'startup' to live within a large organisation and I was impressed by her tenacity and ability to combine 'let's do this' with setting the correct path for growth. As a supplier your best client is one who can create space for you to do your job.
Alex Flanagan
Marteze is the consummate digital business executive. Throughout my six years of working with Marteze at Spinnup, I have been struck by her ability and determination to continuously innovate and drive efficiencies in order to deliver a best-in-class product experience at scale, all whilst maintaining the authenticity of Spinnup’s personal touch that it had since day one. Her consummate professionalism coupled with her personable and collaborative approach makes her an incredibly effective ambassador for the business, both with internal stakeholders at every level as well as the external business partners that underpin Spinnup’s operations. What makes Marteze a particularly effective leader and problem solver is that she thinks strategically and long term yet also has a deep understanding and takes ownership of the issues and challenges facing the business. Those same values define the culture of the teams that she has built and is what has made my work with Marteze and her teams so fulfilling.
Simon Scott
I was fortunate to work alongside Marteze when she was helping operationalize Spinnup for UMG. It is a tough job bringing a 'startup' to live within a large organisation and I was impressed by her tenacity and ability to combine 'let's do this' with setting the correct path for growth. As a supplier your best client is one who can create space for you to do your job.
Alex Flanagan
Marteze is the consummate digital business executive. Throughout my six years of working with Marteze at Spinnup, I have been struck by her ability and determination to continuously innovate and drive efficiencies in order to deliver a best-in-class product experience at scale, all whilst maintaining the authenticity of Spinnup’s personal touch that it had since day one. Her consummate professionalism coupled with her personable and collaborative approach makes her an incredibly effective ambassador for the business, both with internal stakeholders at every level as well as the external business partners that underpin Spinnup’s operations. What makes Marteze a particularly effective leader and problem solver is that she thinks strategically and long term yet also has a deep understanding and takes ownership of the issues and challenges facing the business. Those same values define the culture of the teams that she has built and is what has made my work with Marteze and her teams so fulfilling.
Simon Scott
I was fortunate to work alongside Marteze when she was helping operationalize Spinnup for UMG. It is a tough job bringing a 'startup' to live within a large organisation and I was impressed by her tenacity and ability to combine 'let's do this' with setting the correct path for growth. As a supplier your best client is one who can create space for you to do your job.
Alex Flanagan
Marteze is the consummate digital business executive. Throughout my six years of working with Marteze at Spinnup, I have been struck by her ability and determination to continuously innovate and drive efficiencies in order to deliver a best-in-class product experience at scale, all whilst maintaining the authenticity of Spinnup’s personal touch that it had since day one. Her consummate professionalism coupled with her personable and collaborative approach makes her an incredibly effective ambassador for the business, both with internal stakeholders at every level as well as the external business partners that underpin Spinnup’s operations. What makes Marteze a particularly effective leader and problem solver is that she thinks strategically and long term yet also has a deep understanding and takes ownership of the issues and challenges facing the business. Those same values define the culture of the teams that she has built and is what has made my work with Marteze and her teams so fulfilling.
Experience
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Spinnup
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United Kingdom
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Musicians
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1 - 100 Employee
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Head of Operations and Marketing
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Sep 2019 - Present
As Head of Operations and Marketing I was responsible for the running of all day-to-day operations of Spinnup, managing our customer support and marketing & communications teams. I also oversaw all international activity within our UMG subsidiaries, setting KPIs and targets and ensuring local teams were meeting these. As part of the Spinnup management team, I played a key role in the strategic direction of the business.
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Head Of Operations
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Apr 2016 - Sep 2019
As a growing SaaS company, the Spinnup team expanded and my role became more focused on the day-to-day operations and implementation of processes and strategies to take us into this growth phase. This included; developing Spinnup’s customer support strategy, overseeing the complete company re-brand, developing and implementing launch strategy for new markets.
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Project Manager
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Sep 2013 - Apr 2016
Brought into the project as a consultant to project manage day-to-day operations, as 1 of 2 full-time resources my responsibilities spanned from responding to customer support requests, writing copy, website management to managing sprints with the development agency. If it needed doing we did it. In this period we were establishing proof of concept and ensuring continued investment.
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Marketing and Digital Consultant
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Jun 2012 - Oct 2013
Website Development and Management. Social Media Management Website Development and Management. Social Media Management
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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Digital Marketing Manager
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Mar 2008 - Jun 2011
Working across 3 key areas; digital training, marketing partnerships, business development.Developed digital training programs and digital publications for UMG marketing teams and wider employees across the globe.Developed strategic marketing partnership strategy across Europe, LATAM, SEA. Establishing new areas of revenue generation and new promotion channels for Universal Music artists.End-to-end digital marketing management including tender responses, presentations, proposals, and post-deal campaign coordination through to campaign reporting and analysis to measure success. Show less
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Digital Account Manager
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Oct 2005 - Mar 2008
Accounts included: iTunes, Yahoo!, MTV and Last.fm
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Digital Product Manager
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Oct 2005 - May 2007
Working within Universal Music Mobile division. Responsible for music catalogue production into ringtones. Creating and managing ringtone campaigns for Universal Music artists.
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Project Manager
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Nov 2003 - Oct 2005
Artist management project brought in to manage both day to day as well as longer-term objectives across a wide remit from creative and online as well as merchandising through to publishing and legal, accountable for key areas fundamental to the success of the brand whilst working directly with label heads producers and A&R departments. Artist management project brought in to manage both day to day as well as longer-term objectives across a wide remit from creative and online as well as merchandising through to publishing and legal, accountable for key areas fundamental to the success of the brand whilst working directly with label heads producers and A&R departments.
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EMI Music
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United States
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Musicians
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700 & Above Employee
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Global Marketing Assistant
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Oct 2002 - Nov 2003
Team assistant across the global marketing team. Team assistant across the global marketing team.
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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International Marketing Intern
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Aug 2000 - Aug 2001
Undergraduate year-long internship within the international marketing team at Universal Music. Undergraduate year-long internship within the international marketing team at Universal Music.
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Education
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1998 - 2002
De Montfort University
BA Hons, Business Studies
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