Experience

IAA MOBILITY

• Germany
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Aug 2022 - Present

  Campaign management: International exhibitor and visitor campaigns across all digital and analog channels with focus on Europe, USA and ChinaMedia planning: strategy, execution and steering of all campaign activitiesBudget responsibility: planning, monitoring and invoicing of all marketing related financial topicsMarketing strategy and execution: strategic playbook, phase planning and project managementCreative campaign planning and execution of artworks (key visual/main and target specific films)Brand design: designguide, salesdeck, partnerships/sponsoring architecture and communication packagesMarketing lead for the Visionary Club (talk show series and podcast) Show less

• Junior Brand Manager

  • Aug 2020 - Jul 2022

  Part of the transformation from a traditional automotive show to an international platform for holistic mobilityRevision of the design language and translation of the strategic realignment into concrete creative measures (brandbook & designguide, planning/shooting/implementation of key visual and target group motifs, main and opening film) and execution of digital awareness/lead generation campaigns for existing and new target groupsData-based analysis of the IAA MOBILITY 2021 as well as derivation and definition of concrete measures for the communication strategy of the IAA MOBILITY 2023. Translation of the strategy into a holistic marketing & budget planning taking into account all project interfaces (sales, format teams, external stakeholders etc.)Part of the foundation of the Visionary Club (talk show series) and marketing leadAccompaniment of brand development in China via all market-specific communication channels (e.g. WeChat, Douyin) as well as conception and production of the IAA mascot Show less



Serviceplan Group

• Germany
• Advertising Services
• 700 & Above Employee

• International Account Management BMW/MINI/Generali

  • Jul 2018 - Mar 2020

  BMW & MINI: International and centralized campaign steering, market steering and quality gate for eleven countries in the CSEU region, project management for product event communication, communication packages, activation concepts and cooperations Generali: Project management for cooperations and national health campaigns, employer branding and CRM projects BMW & MINI: International and centralized campaign steering, market steering and quality gate for eleven countries in the CSEU region, project management for product event communication, communication packages, activation concepts and cooperations Generali: Project management for cooperations and national health campaigns, employer branding and CRM projects



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Intern Marketing Communication

  • Feb 2017 - Aug 2017

  Support for national trade marketing campaigns incl. packages of measures and advertising materials. Trade specific communication activities of the DTM 2017 Coordination of departments, agencies, partners and production processes. Support and consulting of the BMW trade organization Germany Support for national trade marketing campaigns incl. packages of measures and advertising materials. Trade specific communication activities of the DTM 2017 Coordination of departments, agencies, partners and production processes. Support and consulting of the BMW trade organization Germany