Marta Vallcanera Gairí
Brand & Content Manager at Soler & Palau Ventilation Group- Claim this Profile
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Catalán Native or bilingual proficiency
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Francés Full professional proficiency
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Bio
Experience
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Soler & Palau Ventilation Group
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Spain
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Brand & Content Manager
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Apr 2022 - Present
Organización y planificación de ferias internacionales: ISH y MCEActualizar la identidad y guideliness de la marca en sus múltiples aplicaciones.Liderar el conocimiento de nuestros Buyers PersonaDefinir los mensajes y USP’s de nuestras marcas y productos para los diferentes Buyers Persona.Asegurar la correcta aplicación de los mensajes y USP’s en todo tipo de soportes y canales (Web, Blog, RRSS, Folletos, PLV, Ferias, Showrooms, etc).Liderar la generación de contenido de marca y productoLiderar la generación de contenido corporativo y el plan de comunicación interna.Elaborar el plan de lanzamiento de nuevos productos.Compartir los recursos de marketing creados con las filiales del grupo.Administración de la web corporativa y de marca. Global y locales.Participación en proyectos de evolución y mejora funcional y UX/UI de la web.Coordinación y seguimiento con agencia para la optimización SEO.Apoyo en otras funciones del departamento.
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Marketing Communication Executive
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May 2018 - Apr 2022
Support to the following subsidiaries: France, Chile, Belgium, Italy, Switzerland & Holland. International trade fairs organization and coordination: ISH, Klimahouse & MCE.Corporate website project coordination with the different subsidiaries. International and national website management. Manage and monitoring the Inbound marketing project to generate high quality leads. Coordinate the corporate blog publications.Manage and monitoring the social media strategy and its publications. Coordinate and monitoring brand positioning campaigns and new product launching campaigns.Creation of the email marketing strategy. From segmentation, to the design of the emails.Webinars organization.Corporate materials and sales marketing materials creation.Packaging development. Marketing budgets control.
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Trui Studio
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Design Services
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Digital Marketing & Communication Specialist
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Jun 2015 - May 2018
Account Manager: day-to-day online projects management. Daily contact with clients, media and suppliers. Social Paid Ads and Google Adwords: Develop, manage, monitoring and analysis of campaigns. Community Management and Social Media strategies coordination: plan, write and edit Facebook, Instagram and Twitter publications. Content creator and Copywriting: Websites & blogs content and eCommerce product descriptions. Write briefings, communications and marketing plans. Media relations: write, edit, send and track press releases. Email Marketing platforms management (MailChimp and Acumbamail). Write, edit, send and track emailings. KPIs control. Events and photo-shootings campaigns. Make budgets. Competition study and analyze.
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Consorci de Turisme de Barcelona
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Spain
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Travel Arrangements
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1 - 100 Employee
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Communication and strategy department Trainee
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Dec 2014 - Jun 2015
Media Relations: Write, edit and issue press releases. Organize press conferences. Write presentations. Social Media: plan, write and edit Twitter publications (BarcelonaTurisme, BarcelonaInfoES y BarcelonaInfoEN). Clipping. Media Relations: Write, edit and issue press releases. Organize press conferences. Write presentations. Social Media: plan, write and edit Twitter publications (BarcelonaTurisme, BarcelonaInfoES y BarcelonaInfoEN). Clipping.
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XXL COMUNICACIÓN
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Spain
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Public Relations and Communications Services
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1 - 100 Employee
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Account executive and communication department Trainee
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Jan 2014 - May 2014
Fred Perry Spain and G-Star community Manager: design creativities for the social networking sites. Plan, write and edit publications for Facebook and Instagram. Media Relations: Write, edit and issue press releases and organize press conferences. Write presentations. Weekly press report and clipping. Databases. 080 Barcelona Fashion Week and Bridal Week press sittings and coordination. Fred Perry Spain and G-Star community Manager: design creativities for the social networking sites. Plan, write and edit publications for Facebook and Instagram. Media Relations: Write, edit and issue press releases and organize press conferences. Write presentations. Weekly press report and clipping. Databases. 080 Barcelona Fashion Week and Bridal Week press sittings and coordination.
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Zodiac Pool Systems
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Granollers Area, Spain
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Marketing Department Trainee
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Sep 2013 - Dec 2013
Elaborate corporative catalogues and advertising displays. Content creator and Copywriting: Website content and eCommerce product descriptions. Databases. Elaborate corporative catalogues and advertising displays. Content creator and Copywriting: Website content and eCommerce product descriptions. Databases.
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Flaixbac
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Spain
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Copywriting and creativity department Trainee
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Feb 2011 - Feb 2012
Write radio spots for Flaixbac and Flaix FM. Banners and corporate materials graphic design. Write musical news for Flaixbac and Flaix FM. Write articles for the corporate websites. Write radio spots for Flaixbac and Flaix FM. Banners and corporate materials graphic design. Write musical news for Flaixbac and Flaix FM. Write articles for the corporate websites.
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Education
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Universitat Ramon Llull
Advertising and PR Degree -
Universitat de Barcelona
Journalism BCN_NY Master's degree