Experience

THE KEENFOLKS-Digital Transformation Agency

• Spain
• Advertising Services
• 1 - 100 Employee

• Global Digital Account Manager

  • Aug 2019 - Present



Syra Coffee

• Spain
• Retail
• 1 - 100 Employee

• Global Marketing Manager

  • Sep 2018 - Aug 2019

  Set up the marketing department and defined the digital communication strategy leading to a 55% net sales increase within 6 months.Established the visual identity and set up the tone of the brand.Re-activated all social networks leading to a 63% follower increase.Created the marketing manual and stablished the internal communication system for the franchise.Defined the marketing strategy for new openings including 2 shops in Barcelona and the first international one in Kuwait.Implemented the e-commerce as part of the business model increasing 1% the monthly net sales during the first 2 months.Built a data base and executed email marketing campaigns with an average open rate of 60%



Honest Burgers Ltd

• United Kingdom
• Restaurants
• 100 - 200 Employee

• Marketing Manager

  • Feb 2014 - Nov 2017

  Built the marketing department from scratch in collaboration with the Head of Marketing.Implemented brand partnerships delivering an average of £7k net sales a month.Managed a £95k yearly marketing budget reducing 15% of costs within the first 6 months.Worked closely with the Head of Marketing creating and executing the marketing strategy for new openings including 14 restaurants in London and the first one nationwide in Cambridge.Played a key role on social media leading to a 59% follower increase.Established and executed new analysis and reporting standards for all marketing activities being presented to directors and shareholders.Directed the content, design and delivery of all marketing materials liaising with designers, providers and printers to deliver projects to budget and deadline.