Digital Marketing & Communications Manager | HR Manager | Digital IT HeadHunter |

• Nov 2017 - Present

DyaDigital is the digital division of DYAINGENIERIA ETT S.L. HHRR agency with over 35 years of experience providing recruitment services in Madrid (Spain). We provide companies the most qualified digital and tech candidates to help them meet their staffing needs. We help talented people to find the job suitable for their profile, experience, and preferences. We are experts in recruiting and hire the best digital talent that companies are looking for. Profiles we hire: - Digital Marketing - SEO / SEM - Social Media - Ecommerce - Web Development - Graphic Design - UX / UI Design - Content Marketing - Affiliate Marketing - Email Marketing ... and more. Show less

Project Manager | Business Consultant | HR

• Jun 2020 - Present

Digital Marketing Consultant

• May 2022 - Sep 2022

Copywriting for emails, social media campaigns (Facebook and Instagram ads), and Google Ads. Email marketing - Test A/B Copywriting for emails, social media campaigns (Facebook and Instagram ads), and Google Ads. Email marketing - Test A/B

Mentor

• Jan 2020 - Dec 2021

Personalized monthly mentorship for Cybersecurity, Data Science, and Full Stack Development Bootcamp students.As a mentor and counselor my main tasks have been as followed: - How to handle job search. - LinkedIn professional profile and CV optimization.- “Tips and Tricks” Q/A sessions about employment, recruiting, and job interviews from the perspective of a Digital & IT recruiter and headhunter.

Guest Speaker

• Feb 2020 - Feb 2020

I organize a workshop about the importance of having a professional personal branding based on the following topics: - Some copywriting and storytelling tips to optimize your LinkedIn profile. - Overcome the HR selection process: Answering Killer Questions properly.

Co-founder | Digital Marketing & Content Director

• Mar 2015 - Dec 2021

Roibits is a digital agency specialized in providing full services and solutions for different kind of companies and entrepreneurs in the following areas: - Content Marketing (high-quality texts in Spanish and English, photos and videos for landing pages and blogs. - SEO / SEM Strategy - Web Analytics - Website Design (CMS - WordPress, e-commerce software: Prestashop, WooCommerce, Shopify or HTML). Roibits is a digital agency specialized in providing full services and solutions for different kind of companies and entrepreneurs in the following areas: - Content Marketing (high-quality texts in Spanish and English, photos and videos for landing pages and blogs. - SEO / SEM Strategy - Web Analytics - Website Design (CMS - WordPress, e-commerce software: Prestashop, WooCommerce, Shopify or HTML).

Speaker Talent Masterclass: In-demand Technological Skills for 2021 (Online session)

• Feb 2021 - Feb 2021

Content: - In-Demand Hard Skills for 2021. - Soft Skills you need in 2021. - Data on employability and the future of work (Studies and official reports) - Get ready for a digital and tech labor market. Have a global vision. - Optimize your professional profile including your hard and soft skills. LinkedIn Profile Optimization. - Practical job search tips. - Prepare your job interviews. Content: - In-Demand Hard Skills for 2021. - Soft Skills you need in 2021. - Data on employability and the future of work (Studies and official reports) - Get ready for a digital and tech labor market. Have a global vision. - Optimize your professional profile including your hard and soft skills. LinkedIn Profile Optimization. - Practical job search tips. - Prepare your job interviews.

Guest Speaker - Masterclass: Basic SEO for digital projects launching

• Sep 2020 - Sep 2020

I teach an SEO masterclass for the "Digitaliza tu negocio desde cero'" students. Directed by Carmen Ercilia, this online school concentrates its efforts on helping women entrepreneurs. I teach an SEO masterclass for the "Digitaliza tu negocio desde cero'" students. Directed by Carmen Ercilia, this online school concentrates its efforts on helping women entrepreneurs.

English Guest Speaker

• Nov 2019 - Jun 2020

April 8th, 2020: Le Wagon Barcelona: Fullstack Bootcamp batch #377: Online Workshops (due to COVID19 social distancing measures). *How recruiters search for candidates using Linkedin Recruiter live search. * Storytelling and Copywriting techniques to write personal About Section on LinkedIn. * Live Feedback (LinkedIn' Profiles/Cvs). * Types of interviews and Recruiting process. March 10th, 2020: Le Wagon Madrid: Fullstack Bootcamp batch #369: I organize a workshop in English about the HR selection processes from the recruiter perspective with the following main subjects: - How recruiters use LinkedIn Recruiter Lite to find candidates. - How to answer ‘Killer Questions’ effectively. - November 26th, 2019: Le Wagon Madrid | Fullstack Bootcamp batch #311: English talks about how to optimize and how to apply basic copywriting techniques to LinkedIn profiles, CV and Cover Letters and giving "tips and tricks" on how to improve communication skills to pass oral, recorded and online interviews. Show less

Co Founder | Author

• Jan 2015 - Dec 2019

Gente con ideas is a blog that covers projects & ideas of people whose creativity is changing our world for the better. We focus on these areas: Innovation, Culture, Science & Technology, Sustainability & Human Development My articles in Spanish: https://genteconideas.es/author/marta_ideas/ Gente con ideas is a blog that covers projects & ideas of people whose creativity is changing our world for the better. We focus on these areas: Innovation, Culture, Science & Technology, Sustainability & Human Development My articles in Spanish: https://genteconideas.es/author/marta_ideas/

Content Writer

• Sep 2017 - Jun 2018

I write corporate articles about Innovation, Creativity, Technology and Entrepreneurship. I do press kits for youth fashion brands. I write corporate articles about Innovation, Creativity, Technology and Entrepreneurship. I do press kits for youth fashion brands.

Digital Marketing Manager

• Jan 2016 - Oct 2017

Maccorp Exact Change is one of the leading companies in Spain in foreign currency exchange, currency exchange (FX), payments and international transfers since 1989. I am responsible for planning, monitoring and executing strategies in all digital channels. I work closely with the audiovisual, graphic and software teams to ensure that the strategy is aligned and appropriate at the business level. MAIN DUTIES: SOCIAL MEDIA: Community Manager and Copywriter (in charge of create copys on Facebook, Twitter, LinkedIn and Instagram). Campaign monitoring on Facebook and Instagram Ads. Tools used: Hootsuite, Buffer, Audiense, among others. BLOGGING: Proofreading (content providers review work), and from July 2016 to October 2017, I write a weekly post with the aim of increasing organic traffic https://www.exactchange.es/blog/category / posts-exact-change Some of the posts that I wrote some years ago are still on the 1st page of Google. TRAVEL GUIDE AUTHOR: I write 3 travel guides: United States, England and Spain available for free download at https://www.exactchange.es/ventajas/guias-viaje-gratuitas PR: Writing and distribution of press releases and corporate articles to be published in the media (Nexotur, El Economista, Cinco Días, SmartTravelNews, Cerodosbé, Diario Información). SEO: in charge of all the organic positioning strategy. Tools used: SEMrush, Ahrefs, Screaming Frog, KWFinder, AnswerThePublic. SEM: optimization of all Google Ads campaigns (Search and Display). EMAIL MARKETING: Writing, layout and sending newsletters to subscribers by lists segmented according to interests. Tools used: MailRelay and MailPro. WEB ANALYTICS: Analysis of customer acquisition funnels to optimize smart goals using Data Studio, Search Console and Google Analytics. AFFILIATE MARKETING: Identification of influencers, companies and other interesting partnerships B2B & B2C for the business development. Show less

Guest Blogger

• Feb 2015 - Jun 2017

I write posts about Digital Marketing, e-commerce, social media or content marketing. I write posts about Digital Marketing, e-commerce, social media or content marketing.

Grapchi Desigern (freelance)

• Dec 2007 - Jun 2016

Design and layout of books, educational materials and other graphic stuff using Adobe Indesign.

Radio Journalist (Radio Nacional de España)

• Oct 2009 - Oct 2011

I worked at RNE for 2 years:Tasks:- Attending events and press conferences.- Identifying potential interviewees, briefing them, preparing interview questions.- Writing scripts for bulletins, headlines, reports and interviews.- Preparing and presenting material on air for both pre-recorded and live pieces.

Communications Specialist

• Jul 2014 - Dec 2015

I am in charge of corporate communication strategy or the different business lines of the company under supervision of the CEO. WEB: Update and optimization www.dyaingenieria.es SOCIAL MEDIA: Creation of the profile and company page of DyaIngenieria ETT with B2B & B2C objectives. EMAIL MARKETING with Mailchimp: creation and updating of the subscriber list. Sending employment newsletters by email to subscribers according to segmentation lists. I am in charge of corporate communication strategy or the different business lines of the company under supervision of the CEO. WEB: Update and optimization www.dyaingenieria.es SOCIAL MEDIA: Creation of the profile and company page of DyaIngenieria ETT with B2B & B2C objectives. EMAIL MARKETING with Mailchimp: creation and updating of the subscriber list. Sending employment newsletters by email to subscribers according to segmentation lists.

Search Marketing Assistant - PPC-SEM

• Jun 2015 - Sep 2015

Keyword research and determining the best settings and write all text for campaigns and ad groups. Working with large data sets in Excel and uploading data/content for ads using the AdWords Editor tool. Creating, analyzing, and optimizing Google AdWords and Bing Ads campaigns for clients across varying industries: travel, beauty, education, automotive, assurance or mobile telecommunication such as Renfe, Aena, Subaru, SsangYong, Huawei, Generali, Mitsubishi Electric España,etc. Ensuring that all Google AdWords and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients while also ensuring a very strong ROI for every client’s marketing budget Regularly consulting with the AdWords Manager to ensure AdWords and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals. Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance Show less

Account Executive Assistant

• Feb 2015 - Jun 2015

Working with affiliate partners (Tradedoubler, Netaffiliation, Webgains, Zanox (Awin), Comission Junction, Publicidees (TimeOne - Performance!...) and direct clients. Manage online & Performance Marketing campaigns using different models such as CPC, CPM, CPA or CPL. Updating, monitoring and analyzing daily revenue reports and campaign results. Optimization of keywords lists. Working with affiliate partners (Tradedoubler, Netaffiliation, Webgains, Zanox (Awin), Comission Junction, Publicidees (TimeOne - Performance!...) and direct clients. Manage online & Performance Marketing campaigns using different models such as CPC, CPM, CPA or CPL. Updating, monitoring and analyzing daily revenue reports and campaign results. Optimization of keywords lists.

Content Writer

• Oct 2014 - Feb 2015

Alert Media was a Communication Agency specialized in qualitative information analysis and ad hoc communication services. Online and offline tracking media (newspaper, tv and radio and news agencies such as EFE, EP, Associated Press). I had to analyze the news and specific information impact on the client's communication strategies. Alert Media was a Communication Agency specialized in qualitative information analysis and ad hoc communication services. Online and offline tracking media (newspaper, tv and radio and news agencies such as EFE, EP, Associated Press). I had to analyze the news and specific information impact on the client's communication strategies.

Communications, Marketing & PR Assistant

• Oct 2013 - Mar 2014

Merchlar is a Montreal-based digital agency that engineers interactive brand experiences. The firm adds new dimensions to the art of marketing by harnessing emerging technologies such as Augmented Reality. - Researching, developing and implementing press releases. - Email Marketing & Newsletters (using Mailchimp). - Creation of a network of contacts to increase communication presence on media (tv, web, and radio). - Community manager (Facebook, Twitter, YouTube, Vimeo, Linkedin, Pinterest). - Translation company's website into Spanish. - Support for the Art Director and Marketing Manager. Show less

Communications & HR Assistant

• Jan 2013 - Aug 2013

- Update the company’s website and profiles on Linkedin, beBee.com, and Infojobs (2 of the leading provider of recruitment solutions and HR in Spain). - Communication and Marketing tasks. - Writing reports and presentations. - Support to the HR & Recruitment Department. - Maintain close relationships with national and international clients. - Update the company’s website and profiles on Linkedin, beBee.com, and Infojobs (2 of the leading provider of recruitment solutions and HR in Spain). - Communication and Marketing tasks. - Writing reports and presentations. - Support to the HR & Recruitment Department. - Maintain close relationships with national and international clients.

Web Journalist

• Apr 2012 - Sep 2012

- I Created weekly digital content for the newspaper targeted to the Hispanic Speaking community in Canada. - Translation of national and international news from English and French to Spanish. - A correspondent in events and after writing signed articles and photos 👉http://nmnoticias.ca/author/marta/ - I Created weekly digital content for the newspaper targeted to the Hispanic Speaking community in Canada. - Translation of national and international news from English and French to Spanish. - A correspondent in events and after writing signed articles and photos 👉http://nmnoticias.ca/author/marta/

Content Writer

• Jan 2008 - Dec 2008

Working on the Media Observatory specialized in qualitative information analysis and ad hoc communication services. Online and offline tracking media (newspaper, tv and radio and news agencies such as EFE, EP, Associated Press). I had to analyze the news and specific information impact on the client's communication strategies. Working on the Media Observatory specialized in qualitative information analysis and ad hoc communication services. Online and offline tracking media (newspaper, tv and radio and news agencies such as EFE, EP, Associated Press). I had to analyze the news and specific information impact on the client's communication strategies.

Content Writer

• Dec 2007 - Feb 2008

Documentation and writing articles about Technology for Personal Computer & Internet Magazine. Documentation and writing articles about Technology for Personal Computer & Internet Magazine.

Sports Writer Assistant

• Mar 2006 - Jun 2007

Follow-up livescore and latest results of the soccer matches. Follow-up livescore and latest results of the soccer matches.

Graphic Designer Assistant

• Jul 2006 - Dec 2006

Daily layout design (newspaper and magazines) using Adobe Indesign. Daily layout design (newspaper and magazines) using Adobe Indesign.

Redactora

• Jul 2005 - Sep 2005

- Redacción de noticias locales para las secciones Economía, Política, Sociedad, Cultura y Deportes, entre otros. - Asistencia a ruedas de prensa y cobertura gráfica de eventos de actualidad. - Redacción de noticias locales para las secciones Economía, Política, Sociedad, Cultura y Deportes, entre otros. - Asistencia a ruedas de prensa y cobertura gráfica de eventos de actualidad.