Marta Perez Segura

Product Owner at PromoFarma
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES

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Experience

    • Spain
    • Retail
    • 100 - 200 Employee
    • Product Owner
      • Apr 2021 - Present

      Barcelona, Catalonia, Spain

    • Spain
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Product Owner
      • Aug 2019 - Apr 2021

      Barcelona Area, Spain - Create a product strategy that ensures effective alignment with the company´s product roadmap. - Analyzing and prioritizing the product backlog. - Work closely with project manager and other product owners to understand and execute business needs, user needs (UX) and brand guidelines. - Working in coordination with the development team to execute, deliver and improve the product. - Ensuring product objectives are fulfilled deliverable that meet requirements and business… Show more - Create a product strategy that ensures effective alignment with the company´s product roadmap. - Analyzing and prioritizing the product backlog. - Work closely with project manager and other product owners to understand and execute business needs, user needs (UX) and brand guidelines. - Working in coordination with the development team to execute, deliver and improve the product. - Ensuring product objectives are fulfilled deliverable that meet requirements and business expectations. - Exploring data to find actionable insights and make product recommendations through funnels, cohort analyses, long-term trends, user segmentation, regression models, and more. - Test A/B designs. - Setting up, analyzing, and promoting good practices for multivariate experiments. - Synthesizing and communicating insights during the product development process. - Empowering and guiding others to work effectively and efficiently with data. Show less

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Product Manager
      • Jan 2019 - Aug 2019

      Barcelona Area, Spain - Lead product development and work closely with developers and designers. - Build the product roadmap as well as features prioritisation. - Create product strategy and align it to the company strategy. - Perform a Product Owner role in Agile (write EPIC and user stories, participate in stand-ups, etc.) - Work closely with Project Manager to execute client requirements. - Contribute to the improvement of key business and track product success KPIs. - Create product marketing… Show more - Lead product development and work closely with developers and designers. - Build the product roadmap as well as features prioritisation. - Create product strategy and align it to the company strategy. - Perform a Product Owner role in Agile (write EPIC and user stories, participate in stand-ups, etc.) - Work closely with Project Manager to execute client requirements. - Contribute to the improvement of key business and track product success KPIs. - Create product marketing communications objectives. - Keep up to date on developments and emerging trends within digital health.

    • Junior Product Manager
      • May 2018 - Jan 2019

      London, United Kingdom - Manage customer facing product development. - Contribute to prioritising development work items within the iPLATO Product Management Team. - Support iPLATO business development in introducing the product to the market(s). - Translating product functionality into product marketing collateral that the commercial teams can use. - Engaging with external stakeholders including patients, carers, clinicians and commissioners.

    • Product and Marketing Analyst
      • Jan 2018 - Apr 2018

      London, Greater London, United Kingdom - Supporting with the delivery of B2C marketing campaigns across a variety of channels. - Monitoring, reporting and analysis of B2C marketing activity. - Work with teams across the business to determine B2C Marketing reporting requirements. - Through data analysis, delivering recommendations and insight to influence, shape and optimise our B2C marketing campaigns. - Support with the collation of competitive and market trend data. - Maintain and develop reports on key product and… Show more - Supporting with the delivery of B2C marketing campaigns across a variety of channels. - Monitoring, reporting and analysis of B2C marketing activity. - Work with teams across the business to determine B2C Marketing reporting requirements. - Through data analysis, delivering recommendations and insight to influence, shape and optimise our B2C marketing campaigns. - Support with the collation of competitive and market trend data. - Maintain and develop reports on key product and marketing metrics as required. - Provide ad hoc analysis on a range of subjects, for example: customer behaviour, app usage, retention, churn. - Support the marketing and product managers in reviewing and enhancing key processes with the aim of increasing efficiency (automation) and improving customer experience.

    • Administration Assistant
      • Feb 2017 - Dec 2017

      London, Greater London, United Kingdom - Responsible for myGP recruitment marketing campaign and for analysing the outcomes via the use of quantitative analysis. - Responsible for administering projects that require an excellent understanding of Excel and Word. - Working with the Digital Marketing Assistant to provide promotional material to GP Practices. - Processing new order forms from new customers and ensuring that the following process is complete. - Organising and coordinating any training sessions on all of… Show more - Responsible for myGP recruitment marketing campaign and for analysing the outcomes via the use of quantitative analysis. - Responsible for administering projects that require an excellent understanding of Excel and Word. - Working with the Digital Marketing Assistant to provide promotional material to GP Practices. - Processing new order forms from new customers and ensuring that the following process is complete. - Organising and coordinating any training sessions on all of products. - Collecting trainers feedback and reporting to the relevant Account Manager. - Keeping the Customer Relationship Management system always up to date. - Running reports from the CRM system - Salesforce - and importing relevant data. - Preparing quotes for Sales Team through Xero.com.

    • Assistant Manager
      • Oct 2015 - Jan 2017

      London, Greater London, United Kingdom - Administration reports: cash up, weekly report and cash bank - Beverage stock, place orders and dealing with suppliers - Team leading and coordination - Customer service responsabilites

    • Spain
    • International Trade and Development
    • 1 - 100 Employee
    • Foreign Trade Analyst
      • Apr 2014 - Jul 2015

      Zaragoza Area, Spain - Ad hoc consultancy when working on foreign markets. - Advise Aragon's companies on their international marketing strategy. - Assistance in organising and coordinating public meetings and forums. - Support and cooperate to implememt new supporty lines to different companies. - Marketing coordination and activities promotion. - Analyse and develop market reports.

Education

  • Universidad de Zaragoza
    Master's Degree in International Business and Foreign Trade, International Business/Trade/Commerce
    2013 - 2014
  • Universidad de Zaragoza
    Bachelor's in Business Administration and Management
    2008 - 2013

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