Experience

Orbico Group

• Croatia
• Manufacturing
• 400 - 500 Employee

• Orbico Group Digital Director

  • Oct 2018 - Present

  Leading digital transformation of the Group, with focus on omnichannel distribution model design and implementation. Leading digital transformation of the Group, with focus on omnichannel distribution model design and implementation.



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Director of Digital (strategy, ecommerce, marketing), Central Europe

  • Jan 2013 - Sep 2018

  Responsible for digital & mobile strategy and execution in 19 CE markets, providing digital leadership and sharing knowledge across Avon globally (including EMEA, APAC). Created from scratch the digital organization and processes in CE Avon, including strategy development, digital teams recruitment, processes design, secured funding. Established a powerful real live analytics driven digital marketing organization in Avon CE, with 360 planning, strong role of online in media mix & constant innovation. In charge of content production hub for the whole region, serving content for all Avon outlets, including websites and social media platforms. Designed and launched an e-commerce platform in 10 markets (ex. Poland, Romania, Czech, Finland, Germany). Responsible for its ongoing maintenance and growth (including omnichannel integration, mobile, delivery, service, customer lifecycle management, emerchandising, media, among others). In charge of social selling - redesigning the traditional Avon selling and shopping experience. Coordinating development and activation of business platforms & communication channels for Avon representatives, with focus on mobile. Recently designed and launched a digital transformation project for all CE markets, aimed at building digital skills and leadership in all of the departments. Huge HR change management initiative designed for a couple of years. Co-leading and supporting innovation journey across CE (innovation mindset and innovative projects pipeline).



Dragon Rouge

• France
• Design Services
• 200 - 300 Employee

• Interactive Director

  • Jun 2011 - Dec 2012

  Created digital branding department. Advised brands how to be successful in the digital landscape. Conducted several rebranding projects including online brand repositioning and online assets redesign. Loved the strategy and innovation responsibility that came with the job. Created digital branding department. Advised brands how to be successful in the digital landscape. Conducted several rebranding projects including online brand repositioning and online assets redesign. Loved the strategy and innovation responsibility that came with the job.



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Business Development Director, Strategic Dept leadership

  • May 2009 - Jun 2011

  9 years experience in marketing and interactive business (integrated communication strategies for brands, online media, client service management,innovations and business development)Conducted hundreds of online, social & omnichannel brand building and activation campaigns, created tens of ecommerce platforms, websites, social media fanpages, mobile apps, loyalty programs & CRMs. Developed hands on expertise in all areas of digital, from strategy and tactics, through prototyping, usability, design and development to optimisation.

• group account director

  • Aug 2003 - May 2009

  comprehensive online brand management (strategy, innovation, budgets, tactical)managing client service department(more in the description above)



mrm new york

• account manager

  • Jan 2006 - Oct 2006

  online account management - responsible for online projects for MasterCard, Maybelline and US Army (strategy, design, development and global rollout) online account management - responsible for online projects for MasterCard, Maybelline and US Army (strategy, design, development and global rollout)