Marta V.
User Acquisition Manager at Heartify Inc.- Claim this Profile
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English Limited working proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Apple Search Ads
Apple -
AppsFlyer
AppsFlyer -
Mobile App User Acquisition
MobileAction -
Mobile Game Marketing
devtodev -
Product Analytics: Acquisituion & Engagement
Edvice
Experience
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Heartify Inc.
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United States
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Software Development
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1 - 100 Employee
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User Acquisition Manager
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Apr 2022 - Present
• Launching and scaling of advertising campaigns all around the world on ad networks (Meta, ASA, TikTok, Unity, IronSource, and others) for the mobile app, thereby achieving ROMI; • Extensive knowledge of user acquisition in practice and the ability to calculate mobile metrics confidently (CPA, ARPPU, LTV, ROMI, CVR, Retention, etc.) using Excel | Google Sheets; • Ensuring proper performance tracking and continuous campaign optimization based on data analysis and test reports, supported by campaign management automation, and time management; • Upgrading user acquisition and engagement, following the structure and testing hypotheses to discover target audiences, and transforming work connections into scalable processes with all values confirmed in reports; • Making and testing strategies for launching push notifications and automating the launch process. Show less
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Online-school
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Минск, Республика Беларусь
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Meta Ads Manager
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May 2019 - Apr 2021
• Increased online beauty school product sales by 27% through additional creation and structuring of an automated sales funnel; • Ensured continuous paid user acquisition on the platform Meta for online schools. • Increased online beauty school product sales by 27% through additional creation and structuring of an automated sales funnel; • Ensured continuous paid user acquisition on the platform Meta for online schools.
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Education
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2019 - 2021
Minsk College of Entrepreneurship
The Associate of Arts in Business Information Support and Economics, Economics
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