Marta Sanz Tovar

PR Senior Advisor at Fly Me To The Moon Agency
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Contact Information
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Italiano Elementary proficiency

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • PR Senior Advisor
      • May 2021 - Present
    • Senior Executive Account
      • Jun 2019 - May 2021

      Senior Account executive of Lifestyle and Health department. ▪ Development and implementation of the PR strategy of different national and international companies. ▪ Management of communication plans for the launch of different services and products. ▪ Creation of communication contents for different clients. ▪ Negotiation of online/offline editorials. ▪ Coordination of special events and press presentations and their budgets. Senior Account executive of Lifestyle and Health department. ▪ Development and implementation of the PR strategy of different national and international companies. ▪ Management of communication plans for the launch of different services and products. ▪ Creation of communication contents for different clients. ▪ Negotiation of online/offline editorials. ▪ Coordination of special events and press presentations and their budgets.

    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Executive Account
      • Jun 2015 - Jun 2019

      Senior Account executive of brands as Calvin Klein, COS, Schiaparelli, Pinko, Fay & Technogym. ▪ Creation and strategic development of strategies and communication plans 360º. ▪ Coordination and organization of special events, fashion shows and press presentations, etc. ▪ Relationship with national and international media. ▪ Preparation of communication materials: press releases, dossiers, etc. ▪ Management of budgets to carry out the various communication activities. ▪ Digital communication. Strategy, planning and execution. Brand awareness activities with influencers and bloggers at international level – online campaigns: organic and paid. ▪ Daily contact with the headquarters in Milán, New York and París. Show less

    • Germany
    • Think Tanks
    • 1 - 100 Employee
    • Junior Brand Manager
      • Sep 2014 - May 2015

      ▪Support the Regional Brand Manager in promotional campaigns, competitive and sales analysis, presentations, launch of new products, monitoring the stock status through SAP, translations from English to Spanish. ▪Support the Regional Brand Manager in the creation and implementation of the Marketing Plan. ▪Collaboration with external agencies (campaigns and POS implementation). ▪Update brand and promotional information in internet. ▪Daily contact with the headquarters in Germany. ▪Administrative tasks. Show less

    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Public Relations and Digital Assistant Spain, Portugal & Morocco
      • Dec 2013 - Sep 2014

      ▪Brand awareness activities with influencers and bloggers at international level. ▪Clipping control in press and online media in order to know the brand visibility. ▪Organization of special projects and events. ▪Co-management of the communication with media in Portugal and Morocco. ▪Daily contact with headquarters in Milan and Paris. ▪Brand awareness activities with influencers and bloggers at international level. ▪Clipping control in press and online media in order to know the brand visibility. ▪Organization of special projects and events. ▪Co-management of the communication with media in Portugal and Morocco. ▪Daily contact with headquarters in Milan and Paris.

    • Spain
    • Individual and Family Services
    • Public relations & Showroom assistant
      • Jul 2013 - Dec 2013

      Work performed with a wide range of brands, such as Jimmy Choo, Salvatore Ferragamo, L.K. Bennett, Eres and Robert Clegerie. ▪Coordination of deliveries to stylists and magazines. ▪Showroom products management. Work performed with a wide range of brands, such as Jimmy Choo, Salvatore Ferragamo, L.K. Bennett, Eres and Robert Clegerie. ▪Coordination of deliveries to stylists and magazines. ▪Showroom products management.

Education

  • Universidad Complutense de Madrid
    Grado en Publicidad y Relaciones Públicas, Relaciones públicas, publicidad y comunicación aplicada
    2010 - 2014
  • Università per Stranieri di Perugia
    Study abroad course, Publicity and Public Relations
    2012 - 2013

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