Experience

OMEGA SA

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• E-commerce & Digital Marketing Manager

  • Jan 2022 - Present



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• KAM & Retail Marketing Toys

  • Jun 2019 - Apr 2020



Mahou San Miguel

• Spain
• Food and Beverage Services
• 700 & Above Employee

• Lifestyle Business Development Manager

  • May 2018 - Apr 2019

  - Responsible of development and implementation of new licensee project ensuring business growth and compliance with strategic plans for each brand: Mahou, San Miguel, Solan de Cabras & Alhambra. - Research and definition of new suppliers to achieve objectives in terms of quality of products, delivery conditions and price margins. - Product proposal according to the different brand positioning and latest products trends. - Responsible of approval process for products for local licensees, partners, and retailers. Concepts, pre-production and production samples. - Prospect and identify new point of sales to establish and increase the footprint of each brand. - Measure and follow up the forecast sales objetives, and development of marketing proposal to reach them. Show less



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Strategic Partnership Manager Spain and Portugal. Passenger 6A (TUI)

  • Apr 2016 - Sep 2017

  - Responsible for Passenger 6A sales strategy in Spain and Portugal. - New business development, market research and prospection for potential new clients. - Identify business opportunities, select and contract top clients: Inbound Tourist Offices, Outbound Tourist Offices, Hotel Chains and other partners. - Branded Content development. - Strategic consulting on digital marketing campaigns. - Follow up of the campaigns and optimization. - Responsible for Passenger 6A sales strategy in Spain and Portugal. - New business development, market research and prospection for potential new clients. - Identify business opportunities, select and contract top clients: Inbound Tourist Offices, Outbound Tourist Offices, Hotel Chains and other partners. - Branded Content development. - Strategic consulting on digital marketing campaigns. - Follow up of the campaigns and optimization.



El Corte Inglés

• Spain
• Retail
• 700 & Above Employee

• Buyer, licensing products

  • Dec 2014 - Mar 2016

  - Responsible for development and implementation at national level of new licensee project in the entire “El Corte Inglés” network. - Investigate the last product trends and strategically decide where to place them at every POS, according to the specific needs of every store. - Work alongside the marketing department in order to increase sales through a variety of promotional activities. This includes being a key driver of creativity and thinking “out of the box” to better cover every product needs. - Daily hands-on with licensees management, including contracts, negotiation, forecasting, product development, range plans, and samples, to name a few. - Measure and follow up the forecast sales objetives. - Building relationship with licensees & suppliers identifying growth opportunities, understanding the business, and ensuring alignment and carry-out of the franchise strategy. - SAP. Show less



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Retail Marketing

  • Mar 2012 - Dec 2014

  - Responsible of strategic development and implementation of all Local Marketing activities to maximize MINI brand image for MINI Spain. - Create and execute in-house advertising and marketing initiatives in order to generate a superior brand and service awareness. - Assisting in the development, planning, budgeting and implementation of Regional Marketing plans for the entire dealer network. - Working with third party media consultants (Carat & Netthink Carat) to determine best media buying. - Management and steering of local agencies (Sra. Rushmore, Auriga, Last Lap) and suppliers (BDB and Corzon). - Dealing with MINI brand behavior, guidelines and corporate culture. - Experience of briefing & assessing creative proposals. - Responsible for the development of local events and sponsorship activities. Creation of POS materials and merchandising assets. - Online and offline campaigns implementation. - Collaboration with PR Department in order to reach a successful synergy for each product launch. - Development of different activities next to CRM Department: Data collecting, product testing, emailing, etc. - Visual merchandising and retail standards implementation. - Reporting activities to the headquarters (Munich, Germany). - Control of marketing bills and annual budgets. - SAP. Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Coordinator

  • Sep 2010 - Oct 2011

  - Supporting to the Marketing Manager in the development of strategy and implementation of marketing plans for videogames releases. - Working on main videogames titles, to increase their exposure and awareness. - Advertising funtions on on-going campaigns and projects: Budgeting, creative development and media planning. - Daily hands-on management of media and creativity agencies. (Carat and DPI Comunicación). - Experience of briefing & assessing creative proposals. - Coordination with agencies to get the localization of artworks, manuals, and packaging for all videogames. - Online and offline campaigns implementation (TV, Print, Radio, Online and Social Networks, Special activities on exhibitors’ websites.). - Implementation and coordination of the promotional activities developed for each title with the different business units of the company (Theatrical, DVD, Parks, Disney Channel, PR, Digital Marketing, and Trade Marketing), as well as with the different retailers (El Corte Inglés, Fnac, Toys "R" Us...) and also distributors (Sony, Nintendo, Microsoft). - Deeply involved in the development of several Owned Media campaigns with Disney Channel in order to raise visibility of upcoming videogame titles. - Reporting activities to the headquarters (London, UK). Show less