Marta Patsí Betriu

Global Business Development Director Grupo Profármaco y Grupo Leti at Grupo Profármaco
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Catalán -
  • Castellano -
  • Inglés -

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Ángel María Valenzuela Peragon

es una persona muy profesional, con un alto conocimiento del sector farmacéutico, y especialmente con un expertis tremendo en el análisis de datos, y en la toma de decisiones estratégicas en las compañías. Ademas resaltaría su empatia y asertividad en el trabajo,da gusto trabajar con ella.

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Experience

    • Spain
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Global Business Development Director Grupo Profármaco y Grupo Leti
      • Sep 2022 - Present

    • Business Development Director
      • May 2020 - Aug 2022

      Grupo Profármaco is an innovative international group with headquarters in Barcelona (Spain), demonstrated experience in distributing, promoting and performing pharmaceutical products in the geographic scope of Central America and the Caribbean.Our business model is based on adapting to the needs of our clients to facilitate the commercialization and expansion of pharmaceutical products, making us the link between the laboratories, doctors, pharmacists, healthcare institutions and the patient.Sharing knowledge worldwide "Think global, act local" Show less

  • IE4 Partners
    • Barcelona y alrededores, España
    • Founder
      • Feb 2016 - Jun 2020

      Partner in IE4Partners, a consultancy offering bespoke projects with a 360º service. With hands-on involvement, our services are targeted towards consolidated companies (Boehringer Inghelgeim, Indiba, Angelini....), various win-win projects with Investors and Start-ups, and those professionals and managers looking at future trends in pharmaceutical business and healthcare models; organisations and individuals needing a partner who can provide expert and incisive guidance on necessary strategic changes, organizational structures, processes and commercial plans. Some projects I have lead :  IE4 LAB. Fostering business model for Neuroscience and Women’s Health; an innovative laboratory offering a comprehensive and holistic partnering service based on the concept of Fostering. Starting from scratch, created a dynamic commercial department, marketing and business intelligence team specialized in the Central Nervous System (CNS) and Women’s Health (25 high performing professionals). Our mission was to become the go-to partner in CNS and Women’s Health, supporting our clients across the whole range of the product lifecycle (launch, re-launch, extension of the lifecycle - including where the patent has expired). This also allowed for further deepening of my business development skills, networking with diverse sectors identifying unmet needs, business opportunities in Spain and Europe and new innovative products for current and future pathologies.  TRIFERMED. Director Market Intelligence. Provided support and the advice to Executive Team of TrifermedCBDO that provides support to healthcare industries worldwide in the form of business development services outsourced on a contract basis.  THOUGHT LEADER SELECT. Business Development Consultant. Provided support and advice to executive team of TLS. Show less

    • Managing Partner
      • Jan 2015 - Jan 2016

      Consultant Healthcare specialist in Management Intelligence Consulting Healthcare (MICH), created with the objective of providing value and competitiveness to organizations and companies within the health care sector, both public and private, advising and accompanying their managers in the process of anticipating and preparing adequately to face changes in the new healthcare models. Based on long-term relationships of trust, expert knowledge from key professionals, and solutions based on new technologies such as Board © and Salesware ©, MICH facilitated analysis, planning, implementation and monitoring of the processes required in key business areas, promoting excellence and simplicity in the management of all corporate knowledge, at the service of achieving results in the short, medium and long term. Show less

    • Spain
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Business Intelligence Manager
      • Oct 2009 - Feb 2015

      As Business Intelligence Manager I had the challenge of creating a business unit from scratch and positioning it as a strategic department in the national afiliate while also being a member of the affliate's steering committee. The department encompassed areas of SFE, Market Research and business development. I performed sales analysis, competitor analysis, budgeting for the different business divisions, segmentation, targeting, distribution control, monitoring of objectives, incentive design, ... Developed and implemented medium and short term strategic objectives to consolidate company growth. In addition, I participated and lead the implementation of the CRM at local and European level. One of my main achievements was the creation, development, implementation and monitoring of the company's key strategic project, the “KIKAI Project”; a transversal project covering information and needs analysis of all the company's commercially oriented departments (Sales, Marketing, Medical, Market Access). The approach of the project was completely inverse to usual projects in that it was a bottom up project, with the objective of adding value to the commercial areas for decision making; streamlining the decision process and unifying the transversal information of the company. Show less

    • Spain
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Head of Market Analysis
      • Sep 2007 - Jul 2009

      As head of Market Analysis in the company's Pharma division, in addition to carrying out all the sales analysis of the marketed products, the competitors, defining the Budget of the marketed products, ... I was also a member of both the business development committee, evaluating new products and new opportunities for the division, and member of the working group for incentive design, objective setting, targeting and segmentation for the commercial network. As head of Market Analysis in the company's Pharma division, in addition to carrying out all the sales analysis of the marketed products, the competitors, defining the Budget of the marketed products, ... I was also a member of both the business development committee, evaluating new products and new opportunities for the division, and member of the working group for incentive design, objective setting, targeting and segmentation for the commercial network.

    • United Kingdom
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • 2005 - 2007

      American multinational in the pharmaceutical sector of the Bristol Myers Squibb group, dedicated to the research, manufacture and marketing of medical devices, mainly in the areas of Wound Care and ostomy. I started as Product Manager and within a year I was promoted to Marketing Manager of the Wound Therapeutics division. Leading a team of 3 people, my main functions were developing the division's promotional strategies, supporting new launches , control of sales budgets and promotional expenses, Show less

    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Market Research Analyst
      • 2000 - 2004

      French multinational dedicated to the manufacture, distribution and marketing of pharmaceutical products. Main business areas: SNC, Cardiovascular, Oncology and Diabetes In the Department of Commercial Services I performed tasks of Market Analysis; preparing reports on the evolution of sales of the different products of the company, comparison with competitors, market research. Also, supervision of factory forecasts. monitoring of budgetary deviations. incentive calculation and salary policy for the sales network, among other tasks performed. Show less

Education

  • IESE Business School - University of Navarra
    PDD, Programa de desarrollo directivo
    2013 - 2013
  • ALITER
    MUJERES Y LIDERAZGO, Organizational Leadership
    2015 - 2016
  • Formació Continuada Les Heures
    M.B.A, Admon.y Dir.Empresas
    1997 - 1999
  • Universitat de Barcelona
    Licenciatura, Admon.y Dir.Empresas
    1992 - 1997

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