Experience

Campact e.V.

• Germany
• Government Relations Services
• 1 - 100 Employee

• Teamleiterin UX&Analytics

  • Dec 2020 - Present



Freiberuflich

• Hamburg Area, Germany

• Marketing / Business Analyst

  • Nov 2016 - Dec 2020



Exactag

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Analytics Lead

  • Jun 2020 - Nov 2020



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Business Analyst Digital Media

  • Jan 2013 - Sep 2015

  - Datenbasierte Inhouse-Beratung zu strategischen und marketingrelevanten Fragestellungen von Geschäftsführung bis Produktmanagement - Aufbau & Leitung der Business Analytics Unit - Analyse des Musiknutzungs- & Konsumverhaltens als Basis für plattformübergreifende Handlungsempfehlungen - Konzeption von Marketing-KPI-Sets aus unterschiedlichen Insight-Tools / Datenquellen - Entwurf integrierter Marketingkampagnen - Design, Entwicklung und Präsentation von leicht verständlichen, ansprechenden Reports & Dashboards - Aufbau langfristiger markenstrategischer Ziele und kontinuierliche Analyse des Wirkungsbeitrags der Marketingmaßnahmen Show less



Olympus Deutschland GmbH

• Hamburg und Umgebung, Deutschland

• Project Manager (Trade) Marketing & Sales

  • Mar 2010 - Dec 2010

  Promotion management, field work with client responsibility, conception & realisation of marketing strategies, development of optimisation strategies based on competition and trend analyses, performance management & reporting Promotion management, field work with client responsibility, conception & realisation of marketing strategies, development of optimisation strategies based on competition and trend analyses, performance management & reporting



Olympus EMEA

• Germany
• Medical Equipment Manufacturing
• 700 & Above Employee

• Trainee as part of B.Sc. Business & Management (dual)

  • Aug 2006 - Feb 2010

  Management Traineeship with focus on business development in the area of medical systems, PR /marketing & event management for consumer electronics, internal management consultancy & strategic project management Management Traineeship with focus on business development in the area of medical systems, PR /marketing & event management for consumer electronics, internal management consultancy & strategic project management



Olympus United Kingdom Ltd.

• London, Großbritannien

• Public Relations & Marketing Assistant Digital Cameras

  • Jan 2009 - Apr 2009

  Implementation of creative strategies to improve media outreach, event management, creative writing & blogging Implementation of creative strategies to improve media outreach, event management, creative writing & blogging