Experience

Heura Foods

• Spain
• Food and Beverage Services
• 100 - 200 Employee

• Spain Comms Manager

  • Oct 2022 - Present



KSchool

• Spain
• Higher Education
• 1 - 100 Employee

• Profesor

  • Sep 2020 - Present

  Profesora de Experimentación y Testing en el Curso de Growth Marketing Profesora de Experimentación y Testing en el Curso de Growth Marketing



Nomad Kitchen

• Spain
• Food & Beverages

• CEO & co-founder Nomad Kitchen

  • Feb 2021 - Present



Airbnb

• United States
• Software Development
• 700 & Above Employee

• Growth Market Manager

  • Mar 2019 - Mar 2022

  I am incredibly lucky to do what I'm most passionate about: helping businesses grow and scale. - Starting as Growth Market Manager, I was involved in finding the best supply to drive bookings. - Then I moved on to creating the Global Ambassador Program for Experiences, in charge of content, communication and LATAM, and lastly I moved to - The Incubations Team, an agile and creative satellite team working globally to come up with new business ideas to make Experiences scale fast. I am incredibly lucky to do what I'm most passionate about: helping businesses grow and scale. - Starting as Growth Market Manager, I was involved in finding the best supply to drive bookings. - Then I moved on to creating the Global Ambassador Program for Experiences, in charge of content, communication and LATAM, and lastly I moved to - The Incubations Team, an agile and creative satellite team working globally to come up with new business ideas to make Experiences scale fast.



Here and Now Yoga

• Valencia, España

• Owner and Yoga Teacher

  • Nov 2016 - Sep 2021

  Working in the startup world since I can remember quickly asked for something to keep my sanity and my life balanced. I’m a 350hr certified Vinyasa, Ashtanga, Liquid Flow & Yin yoga teacher, and have created my little yoga universe to share it with others. Some of the things I've done: - Successfully running various yoga activities (workshops, regular classes and even retreats) while working a full-time job. - Running 2 national yoga retreats in Spain. - Teaching corporate yoga for companies such as Airbnb or Ikea. - Setting up my online yoga business. Show less



Spacefit

• Spain
• Spectator Sports
• 1 - 100 Employee

• Operations, Biz Dev & Marketing all-rounder

  • Sep 2018 - Jan 2019

  Spacefit was an app where you could find & join workouts near you from your phone for a flat monthly fee. Acquired by Mr Jeff in 2019. During my role I was able to: - Branding: Concept and brand creation using Sprint methodology. - User discovery & market research. - CMO: create, support and lead marketing team, strategy & budgeting. - Project management: working across teams to bring product to life. - Biz dev: Building relationships & drawing attention from brands. - Operations: From making the training sessions happen logistic wise, to planning trips & organizing the team or supervising the new HQ works. Show less



Entrenarme

• Spectator Sports
• 1 - 100 Employee

• CMO

  • Feb 2017 - Jan 2019

  Entrenarme was the world’s largest marketplace for anyone looking for a PT: yoga, crossfit, PT, tennis... you name it! Acquired by Mr Jeff in 2019. I was lucky enough so have a blast while: - Creating & leading marketing strategy, roadmaps & budgeting alignment. - Product marketing: Working with the design & product teams to deliver great UX. Tweaking features & display from user discovery & understanding. - Briefing and managing external agencies for video & OOO campaigns. - Acquisition & Growth. Responsible for user growth with both free and paid strategies. Customer discovery, journey & funnel optimisation. - User marketing, inbound & outbound acquisition, retention & satisfaction, mail marketing, content, social & design marketing. - Bringing the brand to life through messaging, positioning, narrative design, visual identity & brand awareness. - Business Dev. Establising & managing strategic partnerships. This includes Gilette, Festina, L’Oreal, Carrefour, Orange, Decathlon or ASICS. - Operations: Planning various trips around Europe, helping with logistics for the creation of the new HQ offices and organizing events from scratch. Show less



GrowPro

• Australia
• Education Administration Programs
• 200 - 300 Employee

• Marketing Communications Manager

  • May 2014 - Jan 2017

  GrowPro Experience is a platform that helps international students from overseas to live, study and work in Australia, New Zealand and the USA. Some of my day to day tasks include: Online & offline marketing strategy & implementation. Traveling and explore new markets to develop the business - USA Ambassador Digital: SEO and SEM campaign coordination. PR: Event organising (Australia & Overseas), B2B partnerships with international companies –Emirates, Singapore Airlines, etc-. Public speaking, talks and brand presentations. Branded content and editorial design, brand awareness & corporate image. IT: Web design & website management. Social: Content creation, blogging, community management. Sales and customer service. Most of these tasked also included managing teams, traveling and flexibility and KPI achievement over-performance. Show less



Demium

• Spain
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Communications Supervisor

  • Jan 2014 - May 2014

  Demium Startups is an online startup incubator. We create startups from the base, from Zero to Hero, from the moment where there's no idea nor a team. Some of my tasks and responsibilities during this amazing experience, included: PR: Event organising and support for the #ALLSTARTUP weekends. Public speaking, pitching and mentoring startups. Branding: Editorial design and corporate documents layout. Media. Photos. Press releases, interviews. Social. Community management and content generation. KPI achievement. Getting startups to communicate their ideas to investors. Events overbooking and website sessions record so far. Show less



Transvia - Mucho más que viajes

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Event organising and PR

  • Dec 2013 - Feb 2014

  For a little while, my passion for event organising and people led me to work as a guide, event organiser and PR for the company in Pas de la Casa, Andorra. The idea was to create an amazing experience that brought together the best people, best vibes, and best of times during a week's getaway where snowboarding, skiing and forgetting about routine met. For a little while, my passion for event organising and people led me to work as a guide, event organiser and PR for the company in Pas de la Casa, Andorra. The idea was to create an amazing experience that brought together the best people, best vibes, and best of times during a week's getaway where snowboarding, skiing and forgetting about routine met.



IAB Spain

• Spain
• Advertising Services
• 1 - 100 Employee

• Event Organiser - volunteer

  • Nov 2013 - Nov 2013

  Organization helper involved in tasks such as merchandising and accreditation preparation, access control, decoration, customer service, timing and scheduling, support during workshops and keynotes, overall control of the whole event, etc. Organization helper involved in tasks such as merchandising and accreditation preparation, access control, decoration, customer service, timing and scheduling, support during workshops and keynotes, overall control of the whole event, etc.



Náutica Suret

• Islas Baleares, Spain

• Blueweek Event Organiser

  • Jul 2013 - Aug 2013

  Helping the organization in many different ways such as being a public relations, co-organizing events, participating in parties, and customer support before, during and after the 'Blueweek' event, a week's getaway around the most paradisiac islands in Spain for around a thousand people. Helping the organization in many different ways such as being a public relations, co-organizing events, participating in parties, and customer support before, during and after the 'Blueweek' event, a week's getaway around the most paradisiac islands in Spain for around a thousand people.



Todolisto.es

• Staff and island support

  • Jun 2013 - Jul 2013

  Customer support on the island, event organizing, guide, crisis management and problem solving on a daily basis for over 4000 teenagers who want to spend the most amazing time in Mallorca, Spain. Customer support on the island, event organizing, guide, crisis management and problem solving on a daily basis for over 4000 teenagers who want to spend the most amazing time in Mallorca, Spain.



Camper

• Spain
• Apparel & Fashion
• 700 & Above Employee

• Advertising contester for Camper

  • Mar 2013 - Mar 2013

  Developed together with my team an international advertising campaign for the famous Spanish shoe brand. I was picked by the university to participate in this intensive programme as a part of my degree. Worked with people from all over Europe. Developed together with my team an international advertising campaign for the famous Spanish shoe brand. I was picked by the university to participate in this intensive programme as a part of my degree. Worked with people from all over Europe.