Experience

University of Valencia

• Spain
• Higher Education
• 700 & Above Employee

• Full Professor

  • Oct 2020 - Present

• Full Professor

  • Jan 2014 - Present

• Member of the Academic Committee of the PhD in marketing

  • 2008 - Present

• Associate Professor of Marketing - University of Valencia

  • Jul 2002 - Oct 2020

  My teaching activity focuses on specialist courses on the areas of Retailing, Distribution Channel and Logistics at the undergraduate and postgraduate level, that include an Msc in Marketing, an International MBA, and a PhD in Marketing. I have taught courses in English since 2003. I have hold responsibilities at the academic level such as director of the international MBA, member of the Committee of the PhD in Marketing, as well as research responsibilities as leader of research projects and chair of international conferences and seminars. In the research arena, my main research lines are within distribution channels and retailing. Currently I am coordinating a competitive research project entitled Implications of multichannel distribution strategy for firms pursuing internationalization in the online environment (2014-2017), Show less

• Director International MBA

  • Sep 2011 - Sep 2014

  I have been director of the International MBA at the University of Valencia. This is a dual degree within the International Business School Alliance - IBSA. (http://www.ibsa-master.com/)

• International Relations coordinator for Business Administration Degree

  • 2007 - 2011



Università degli Studi di Parma

• Italy
• Higher Education
• 700 & Above Employee

• Visiting scholar

  • Apr 2019 - Jun 2019

  Joint research with Prof. C.Ziliani and Prof. M.Ieva in the research project Implications of digitization and omnichannel strategies for shopping processes and business models Joint research with Prof. C.Ziliani and Prof. M.Ieva in the research project Implications of digitization and omnichannel strategies for shopping processes and business models



Università degli Studi di Parma

• Italy
• Higher Education
• 700 & Above Employee

• Visiting scholar

  • Apr 2018 - Jun 2018

  Joint research with Prof. C. Ziliani and Prof. M.Ieva in the research project Implications of digitization and omnichannel strategies for shopping processes and business models Joint research with Prof. C. Ziliani and Prof. M.Ieva in the research project Implications of digitization and omnichannel strategies for shopping processes and business models



University of Surrey

• United Kingdom
• Higher Education
• 700 & Above Employee

• Visiting Research Fellow

  • Sep 2016 - Dec 2016



University of Edinburgh Business School

• United Kingdom
• Higher Education
• 200 - 300 Employee

• Visiting Scholar

  • 1997 - 2010

  Visiting research several months during the years 1997, 1998, 2003, 2010, invitada por el Prof. Dr. John Dawson. Visiting research several months during the years 1997, 1998, 2003, 2010, invitada por el Prof. Dr. John Dawson.



Università Bocconi

• Italy
• Education Administration Programs
• 700 & Above Employee

• Post-doctoral research

  • 1999 - 1999