Content and SEO Specialist

• Sep 2023 - Present

Marketing and Communication Manager

• Jun 2020 - Sep 2023

» Implementation of the digital marketing plans; » Management of advertising and brand humanization; » Sponsorship marketing mediation; » Conduct functional benchmarking; » SEO, SEM, and UX design: boosting online presence and performance; » Content management and website updates; » Development of internal marketing and branding strategy; » Coordination and management of digital marketing tasks and strategies; » Management of multidisciplinary teams; » Product video planning to capture attention and drive engagement; » Implementing storytelling marketing strategies to foster brand loyalty; » Executing utility marketing to promote products or services; » Implementing graphic design to establish a brand identity; » Community management to cultivate positive relationships and brand advocacy; » Mediation of strategic communication focused on B2C and B2B; » Developing and implementaion of BTL campaigns for the website, social media, e-mail marketing and online advertisement; » Data analysis, interpretation and reporting (Google Analytics 4, Google Search Console, Google My Business, Facebook Insights, Instagram Analytics, LinkedIn Analytics, etc.); » Event planning and organization ; » Employing effective copywriting strategies; » Management and coordination of partnerships with digital influencers/partners; » Coordination of product promotion strategies (fairs, congresses, etc.); » Development of product catalogs, advertising brochures, flyers, etc. Show less

Freelance Journalist

• Aug 2018 - Dec 2022

» Writing, editing and submitting copy; » Participate in brainstorming sessions, proofread and edit marketing materials and manage magazine inventory; » Content writing on the Guinean social and political panorama; » Press release producer; » Elaboration of interviews; » Mapping and reporting; » Community and social media management. » Writing, editing and submitting copy; » Participate in brainstorming sessions, proofread and edit marketing materials and manage magazine inventory; » Content writing on the Guinean social and political panorama; » Press release producer; » Elaboration of interviews; » Mapping and reporting; » Community and social media management.

Journalist and Digital Marketer

• Aug 2018 - Jul 2019

» Implementation of On-Page and Off-Page SEO techniques; » Optimization of digital content: improving SERP rankings, building organic backlinks, researching competitive and unique keywords; » Development of the email marketing strategy; » Generate ideas for viral stories and research into digital placement; » Lead follow-up; » Writing supporting social media content; » Content writing and interviewing; » Contact with national and international sources within the Lusophone community; » Content management and new updates on the website; » Community and social media management; » Data analysis, interpretation, and reporting (Google Analytics, Google Search Console, Google My Business, Facebook Insights, Instagram Analytics, LinkedIn Analytics, etc.). Show less

Journalist

• Aug 2017 - Mar 2018

» Writing, editing and submitting copy; » Content review and editing; » Attending events; » Press release producer; » Elaboration of interviews; » Liaising with editors, sub-editors, designers and photographers; » Establishing and maintaining contacts; » Mapping and reporting; » Editorial planning. » Writing, editing and submitting copy; » Content review and editing; » Attending events; » Press release producer; » Elaboration of interviews; » Liaising with editors, sub-editors, designers and photographers; » Establishing and maintaining contacts; » Mapping and reporting; » Editorial planning.

Trainee Journalist

• Oct 2016 - Feb 2017

» Preparing and conducting interviews; » Content review and editing; » Writing, editing and submitting copy; » Writing articles for use online; » Media coverage of events; » Press release producer; » Liaising with editors, sub-editors, designers and photographers; » Establishing and maintaining contacts; » Mapping and reporting; » Editorial planning. » Preparing and conducting interviews; » Content review and editing; » Writing, editing and submitting copy; » Writing articles for use online; » Media coverage of events; » Press release producer; » Liaising with editors, sub-editors, designers and photographers; » Establishing and maintaining contacts; » Mapping and reporting; » Editorial planning.

Trainee Journalist

• Feb 2015 - May 2015

» Writing, editing and submitting copy; » Content review and editing; » Media coverage of events; » Press release producer; » Elaboration of interviews; » Liaising with editors, sub-editors, designers and photographers; » Establishing and maintaining contacts; » Mapping and reporting; » Editorial planning. » Writing, editing and submitting copy; » Content review and editing; » Media coverage of events; » Press release producer; » Elaboration of interviews; » Liaising with editors, sub-editors, designers and photographers; » Establishing and maintaining contacts; » Mapping and reporting; » Editorial planning.