Marta Ferraris Fusarini

Communication and Marketing Manager at Coffeefrom
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Contact Information
us****@****om
(386) 825-5501
Location
IT
Languages
  • Francese -
  • Inglese -
  • Spagnolo -
  • Italiano -
  • Portoghese Elementary proficiency

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Bio

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Credentials

  • LinkedIn Marketing Strategy
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Google Analytics For Beginners
    Google
    Dec, 2019
    - Nov, 2024
  • Fondamenti di marketing digitale
    Google
    Oct, 2019
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jun, 2020
    - Nov, 2024
  • Inbound Sales Methodology
    HubSpot Academy
    Jun, 2020
    - Nov, 2024
  • DELF B2
    Institut français
    Jan, 2015
    - Nov, 2024
  • FIRST CERTIFICATE
    Cambridge College
    Jan, 2014
    - Nov, 2024

Experience

  • Coffeefrom
    • Italy
    • Design Services
    • 1 - 100 Employee
    • Communication and Marketing Manager
      • Jan 2021 - Present

      Coffeefrom is a circular and social economy start-up born to transform industrial coffee grounds into new materials and design possibilities. As Communication and Marketing Manager, I am in charge of: -Market analysis; -Trend monitoring and web listening for new potential collaborations and opportunities; -Coordination of Graphic and Design collaborators for product launch and storytelling; -Planning and creation social media and content marketing strategies, digital and offline ads, both for b2b and b2c; -Monitoring of site performances and consumer behaviors analysis through Google Analytics; -Drafting performance reports; -Supporting Business Development and Sales; -Managing PR, events and press activities

  • Bonucchi e associati srl
    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Communication Collaborator
      • Nov 2020 - Dec 2022

      -Web marketing and communication development on specific projects (Design and Sustainability focused);-Web marketing for corporate;-Ghost-writing

    • International Marketing Intern
      • Jan 2020 - Nov 2020

      - Social media and content creation (articles, newsletters, presentations, infographics) both for corporate and clients;- Support to international marketing activities: research of counterparties by means of digital and social platforms (i.e Linkedin Sales Navigator); database creation; country attractiveness and accessibility assessment; intellectual property researches;- Support to day-to-day tasks: translations; meeting reports; sector-specific database updating; b2b events monitoring

  • The Breach Consulting
    • Italy
    • Advertising Services
    • Web marketing
      • Jun 2020 - Sep 2021

      Born out of the collaboration with six colleagues, The Breach is a project focused on communication campaigns and digital marketing for small businesses. Starting from the competitive scenario analysis, I define the main goals, tools and strategy to follow on online channels; moreover, I deal with websites design from its very beginning, comparing domain names and layouts, according to the brand identity. The main used tools are Wordpress and its plugins, Elementor and analytics tools like Google Analytics to keep track of the user experience and website performance.

  • DICE Salamanca
    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager Assistant
      • Oct 2017 - Dec 2017

      Organizational and promotional tasks in a Spanish school for foreigners: - Internet and email marketing - Contact with Spanish teachers of secondary schools to place orders - Dealing with group quote creation - Database creation Organizational and promotional tasks in a Spanish school for foreigners: - Internet and email marketing - Contact with Spanish teachers of secondary schools to place orders - Dealing with group quote creation - Database creation

Education

  • Università Cattolica del Sacro Cuore
    Laurea Magistrale LM, Comunicazione per le imprese, i media e le organizzazioni complesse - profilo Marketing Management
    2018 - 2020
  • Università Cattolica del Sacro Cuore
    Laurea triennale, Esperto linguistico d'impresa
    2015 - 2018
  • Liceo Linguistico Omodeo
    Diploma, 100
    2010 - 2015

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