Marta Ellby
Sjuksköterskestudent at Sophiahemmet Högskola- Claim this Profile
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Svenska Native or bilingual proficiency
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Engelska Full professional proficiency
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Bio
Pernilla Johansson
I worked with Marta on one of our most inspiring yet challenging projects. We co-created the process, we explored new grounds and we rallied the teams - at the core and in the peripheral. We brought the story together in this beautiful blend of strategy, creativity & craft. Marta was instrumental to it's success. Her drive, personal commitment and deep research knowledge brought it over the finishing line. Working with Marta was a pleasure. She is a sharp clear communicator. She is a responsive team leader, who shows a strong conviction.
Limor Janssen
In Marta I immediately recognised a sharp mind with a warm heart, she is focused, communicative and has a true understanding of what drives people. With a strong will, which she uses as a positive driving force in her work, I believe she is a great asset to any team who wants to get closer to their customers, be it through trends, research or Insights!
Pernilla Johansson
I worked with Marta on one of our most inspiring yet challenging projects. We co-created the process, we explored new grounds and we rallied the teams - at the core and in the peripheral. We brought the story together in this beautiful blend of strategy, creativity & craft. Marta was instrumental to it's success. Her drive, personal commitment and deep research knowledge brought it over the finishing line. Working with Marta was a pleasure. She is a sharp clear communicator. She is a responsive team leader, who shows a strong conviction.
Limor Janssen
In Marta I immediately recognised a sharp mind with a warm heart, she is focused, communicative and has a true understanding of what drives people. With a strong will, which she uses as a positive driving force in her work, I believe she is a great asset to any team who wants to get closer to their customers, be it through trends, research or Insights!
Pernilla Johansson
I worked with Marta on one of our most inspiring yet challenging projects. We co-created the process, we explored new grounds and we rallied the teams - at the core and in the peripheral. We brought the story together in this beautiful blend of strategy, creativity & craft. Marta was instrumental to it's success. Her drive, personal commitment and deep research knowledge brought it over the finishing line. Working with Marta was a pleasure. She is a sharp clear communicator. She is a responsive team leader, who shows a strong conviction.
Limor Janssen
In Marta I immediately recognised a sharp mind with a warm heart, she is focused, communicative and has a true understanding of what drives people. With a strong will, which she uses as a positive driving force in her work, I believe she is a great asset to any team who wants to get closer to their customers, be it through trends, research or Insights!
Pernilla Johansson
I worked with Marta on one of our most inspiring yet challenging projects. We co-created the process, we explored new grounds and we rallied the teams - at the core and in the peripheral. We brought the story together in this beautiful blend of strategy, creativity & craft. Marta was instrumental to it's success. Her drive, personal commitment and deep research knowledge brought it over the finishing line. Working with Marta was a pleasure. She is a sharp clear communicator. She is a responsive team leader, who shows a strong conviction.
Limor Janssen
In Marta I immediately recognised a sharp mind with a warm heart, she is focused, communicative and has a true understanding of what drives people. With a strong will, which she uses as a positive driving force in her work, I believe she is a great asset to any team who wants to get closer to their customers, be it through trends, research or Insights!
Experience
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Sophiahemmet University
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Sweden
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Higher Education
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1 - 100 Employee
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Sjuksköterskestudent
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Aug 2022 - Present
Studying to become a registered nurse in 2025. Studying to become a registered nurse in 2025.
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Seventy Agency
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Sweden
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Marketing Services
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1 - 100 Employee
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Senior insight strategist
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Nov 2020 - Aug 2022
Seventy Agency is a Brand & Business Design agency, where I focused on a few clients in the digital field, finding and driving strategies to grow and innovate their business. I was one of the people at the agency with extensive insights experience, although my role was not limited to that. During 1,5 year I was working full time for a Fortune 500 client, as an integral part of projects to expand their brand into new arenas. Seventy Agency is a Brand & Business Design agency, where I focused on a few clients in the digital field, finding and driving strategies to grow and innovate their business. I was one of the people at the agency with extensive insights experience, although my role was not limited to that. During 1,5 year I was working full time for a Fortune 500 client, as an integral part of projects to expand their brand into new arenas.
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PwC Sweden
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Sweden
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Business Consulting and Services
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700 & Above Employee
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Insight & Foresight Specialist - EC Stockholm
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Feb 2017 - Aug 2020
As part of the Strategy community, my role was to discover how how our clients can stay relevant - and become truly important to customers. My responsibility was not only to find alternatives, but to put them into a strategic business context and tell the story in a clear and compelling way. From people's private homes to company boardrooms, or even viewing the world from my desk, my task was to connect and understand. When reading, listening, writing, my talent is in applying the right filter. Show less
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PwC Experience Center Stockholm
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Sweden
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Design Services
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1 - 100 Employee
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Insight and Foresight Specialist
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Feb 2017 - Jul 2018
Update 2018: PwC aquired POND, adding muscle while keeping the team spirit alive. Update 2018: PwC aquired POND, adding muscle while keeping the team spirit alive.
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Ipsos Simstore
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Sweden
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Market Research
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1 - 100 Employee
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Insight Consultant
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Aug 2013 - Feb 2017
GfK Norm helps clients to optimize the offer to shoppers, especially through two of my core competences shoppers and FMCG, but also work within pharmaceuticals, e-commerce, services, telecom and finance. My role included working globally with some of the biggest and most innovative consumer goods companies, taking care of the whole research setup and process, analysis and reporting. Key research areas: - How do shoppers view and relate to a specific category? Where are there opportunities for innovation or extending the portfolio? - Which products/concepts have a strong potential in a competitive environment to drive preference and purchase? - Among which consumer profile does the client have the greatest potential? Profiling through habits and attitudes towards the category. How can they be recruited to the brand? - Which concept(s) will support the brand or take it forward in a new desired direction? - Which pack design can convey this best? Or how can it be developed? - Which is the optimal price, POS material, portfolio, assortment and planogram? Show less
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Adventurer
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Nov 2009 - Jul 2013
Fulfilling a dream, my (ex) husband and I left Sweden to sail from Stockholm and across the Atlantic - just us and our son in a tiny boat - to the Caribbean where we continued exploring the islands. Fulfilling a dream, my (ex) husband and I left Sweden to sail from Stockholm and across the Atlantic - just us and our son in a tiny boat - to the Caribbean where we continued exploring the islands.
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Ipsos
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France
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Market Research
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700 & Above Employee
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Assistant consultant
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Jan 2008 - Nov 2009
Assistant consultant at Synovate (now Ipsos) specialising in qual and quant work within FMCG and developing service concepts. Assistant consultant at Synovate (now Ipsos) specialising in qual and quant work within FMCG and developing service concepts.
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MIND Research
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Market Research
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1 - 100 Employee
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Project Manager
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Aug 2006 - Dec 2007
Project manager in quantitative research with a broad experience in every step of web, post, telephone and face-to-face interviews. Project manager in quantitative research with a broad experience in every step of web, post, telephone and face-to-face interviews.
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Education
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2000 - 2005
Uppsala universitet
Bachelor's degree, Communication and Media Studies & Social psychology -
JMK, Stockholms Universitet
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Viktor Rydbergs Gymnasium Odenplan
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