Marta Dzesa
Performance Marketing at Lemon.io 🇺🇦- Claim this Profile
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Bio
George Nikolaiev
I enjoyed working with Marta a lot! Not only is she a great teammate and a great person, but also a very data-driven and result oriented, proactive thinker and doer. Marta is a senior performance marketing professional with high level of acquisition channels knowledge and their specifics
George Nikolaiev
I enjoyed working with Marta a lot! Not only is she a great teammate and a great person, but also a very data-driven and result oriented, proactive thinker and doer. Marta is a senior performance marketing professional with high level of acquisition channels knowledge and their specifics
George Nikolaiev
I enjoyed working with Marta a lot! Not only is she a great teammate and a great person, but also a very data-driven and result oriented, proactive thinker and doer. Marta is a senior performance marketing professional with high level of acquisition channels knowledge and their specifics
George Nikolaiev
I enjoyed working with Marta a lot! Not only is she a great teammate and a great person, but also a very data-driven and result oriented, proactive thinker and doer. Marta is a senior performance marketing professional with high level of acquisition channels knowledge and their specifics
Credentials
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AdWords Search Certification
-May, 2018- Nov, 2024
Experience
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Lemon.io 🇺🇦
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Ukraine
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IT Services and IT Consulting
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1 - 100 Employee
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Performance Marketing
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Feb 2022 - Present
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Be.Live
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Israel
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Media Production
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1 - 100 Employee
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Performance Marketing Lead
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Apr 2019 - Jun 2021
- Scaled PPC channels from 0 (Facebook, Google Ads). - Increased total lead acquisition due to enhancing paid traffic. - Set up and managed work with external and internal teams (agencies, designers, product development). - Managed the affiliate program. - Determined KPIs and OKRs for the team and participated in company OKRs planning. - Scaled PPC channels from 0 (Facebook, Google Ads). - Increased total lead acquisition due to enhancing paid traffic. - Set up and managed work with external and internal teams (agencies, designers, product development). - Managed the affiliate program. - Determined KPIs and OKRs for the team and participated in company OKRs planning.
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Lemon.io 🇺🇦
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Ukraine
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IT Services and IT Consulting
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1 - 100 Employee
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Performance Marketing Head
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Aug 2018 - Apr 2019
- Enhanced lead acquisition with PPC campaigns (Google Ads, Facebook, Linkedin, Quora; USA and Europe market) by 40%. - Set up analytics from 0. - Enhanced lead acquisition with PPC campaigns (Google Ads, Facebook, Linkedin, Quora; USA and Europe market) by 40%. - Set up analytics from 0.
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Busfor
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IT Services and IT Consulting
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1 - 100 Employee
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PPC Lead
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Sep 2016 - Apr 2017
- Leading PPC team (3 members).- Planned, implemented, and scaled PPC strategy from 0 (Google Ads, Yandex.Direct; media buying) for UA and RU market.- Control of KPIs achievements: main traffic sources analysis and optimization according to ROI.
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PPC manager
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Mar 2015 - Sep 2016
• Planning, management and control of media spending.• Development and management of all online advertising campaigns of the company (for Ukraine, Russian and Poland).• Interacting closely with project team, Google and Yandex representatives.• Optimization of all online advertising campaigns of the company.• Briefing of designers and control of banners and landing pages development.• Taking part in briefing technical department.• Control of documentation preparation (invoices, contracts and acts).• Negotiations with contractors.• Preparing daily, weekly and monthly reports to marketing director. Show less
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Kasta
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Ukraine
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Internet Publishing
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100 - 200 Employee
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PPC Manager
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Nov 2013 - Mar 2015
- Planned, implemented, and managed PPC strategy (Google Ads, Yandex.Direct; media buying) with average monthly spending of all online advertising campaigns – nearly $100,000. - Planned, managed, and controlled media buying. - Took part in planning a marketing strategy. - Participated in P&L planning. - Planned, implemented, and managed PPC strategy (Google Ads, Yandex.Direct; media buying) with average monthly spending of all online advertising campaigns – nearly $100,000. - Planned, managed, and controlled media buying. - Took part in planning a marketing strategy. - Participated in P&L planning.
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SEM manager
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Jun 2011 - Nov 2013
- Developed and managed PPC campaigns (Google Ads, Yandex.Direct). - Effective control of KPIs achievements. - Developed and managed PPC campaigns (Google Ads, Yandex.Direct). - Effective control of KPIs achievements.
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Education
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2008 - 2014
National University of Kyiv-Mohyla Academy
Master’s Degree, History of Philosophy
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