Insights & Measurement Director en HAVAS PLAY

• Sep 2023 - Present

HAVAS PLAY es una aceleradora de contenidos transmedia. Aceleradora, porque activamos y damos recorrido a proyectos de contenido y entretenimiento capaces de conectar marcas con audiencias a través de sus pasiones. Transmedia, porque creamos ecosistemas de comunicación a través de experiencias relevantes en todo tipo de medios, comunidades, fandoms y entornos. Y PLAY, porque nos gusta jugar integrándonos en territorios como el gaming, la música, el deporte y la web3 o IA para que, todo lo que acabas de leer, genere un impacto positivo para tu negocio y para las personas. ......... Responsable de desarrollar el área de investigación y medición. Show less

Director Insights & Analytics Iberia and Italy

• Jan 2020 - Dec 2022

Key Responsibilities:- Drive growth by providing expert recommendations based on data analysis andconsumer/market insights though qualitative and quantitative projects.- Design, negotiate and lead the research plan to achieve business targets.- Proactively identify research opportunities to influence decision-making.- Closely and proactively collaborate with local and international stakeholders (seniormanagement, sales, editorial, digital and marketing functions).- Lead and mentor the insights team to deliver impactful and actionable insights andrecommendations.- Develop multiplatform performance analysis, dealing with linear, digital and VODconsumption data, for the brands: TNT, TCM, CN, Boomerang, Boing, HBO Max.- Member of the company Steering Committee both local and international.- Representative of Pay TV at the Technical Committee and Supervisory Board atKantar Media and at the Technical Commission at AIMC JIC. Show less

Senior Manager Insights & Analytics Spain and Portugal

• Jan 2013 - Dec 2019

Research Manager

• Jan 2001 - Dec 2012

Head of Research

• 1999 - 2001

Set up and coordinate the first Pay TV Audience Panel in Spain. Provide recommendations based on the analysis of viewing habits and preferences of subscribers through quantitative data and qualitative research. Set up and coordinate the first Pay TV Audience Panel in Spain. Provide recommendations based on the analysis of viewing habits and preferences of subscribers through quantitative data and qualitative research.

Account Executive

• 1997 - 1999

Design of direct marketing strategies for current and potential clients (Iberia, Smart, Cepsa) Campaign co-ordination and monitoring, nationally and internationally. Project design and budgeting. Design of direct marketing strategies for current and potential clients (Iberia, Smart, Cepsa) Campaign co-ordination and monitoring, nationally and internationally. Project design and budgeting.

Project Co-ordinator

• 1995 - 1996

Organization and co-ordination of in-company management training courses. Subjects: team-work, leadership, project and time management Organization and co-ordination of in-company management training courses. Subjects: team-work, leadership, project and time management