Marta Bielecka

co-founder & Chief Marketing Officer at ViralTalk - Dedicated TikTok Agency
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Contact Information
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • polski Native or bilingual proficiency
  • angielski Limited working proficiency

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Piotr Karnasiewicz

Working with Marta is a great pleasure. Always prepared, active, professional and responsible. She is super kind person with all required skills to do her job perfectly. She's got excellent ability to communicate her needs and explain complicated topics related to digital data solutions. I highly recommend Marta to anyone, who appreciates professionalism and well done job.

Adelajda Seredyńska-Taratorkin

Profesjonalizm, terminowość, zaangazowanie to cechy, które cenię u Marty najbardziej. Nie mogę się doczekaż aż nasze zawodowe ścieżki znów się zbiegną.

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Credentials

  • Agile at Work: Planning with Agile User Stories
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • DIMAQ Professional
    DIMAQ - Digital Marketing Qualification
    Dec, 2020
    - Sep, 2024
  • DoubleClick Search Expert
    DoubleClick

Experience

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • co-founder & Chief Marketing Officer
      • Mar 2021 - Present

      Tworzenie strategii oraz emisja kampanii na TikTok. Projektowanie narzędzia do optymalizacji kampanii marketingowych na platformie TikTok. Tworzenie strategii oraz emisja kampanii na TikTok. Projektowanie narzędzia do optymalizacji kampanii marketingowych na platformie TikTok.

    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • Digital Data Solutions Specialist
      • May 2021 - Nov 2021

      Projektowanie użytecznych rozwiązań zgodnych z wymaganiami biznesowymi klienta Zarządzanie danymi oraz weryfikacja ich poprawności Bieżąca praca z zespołem deweloperskim i projektowym Budowa insightów na podstawie analizowanych danych Opracowywanie wskaźników efektywności Projektowanie użytecznych rozwiązań zgodnych z wymaganiami biznesowymi klienta Zarządzanie danymi oraz weryfikacja ich poprawności Bieżąca praca z zespołem deweloperskim i projektowym Budowa insightów na podstawie analizowanych danych Opracowywanie wskaźników efektywności

    • Poland
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Project Manager (start-up)
      • Jan 2021 - May 2021

      - client service, answering company e-mail and phone, comminicationy via chat from website as well as social media - preparing individual offers for nonstandard inquiries - excel customer data management for delivery management, - planning and implementing a performance campaign, preparing a media plan, running a Google Ads campaign - internal communication with a copywriter and graphic designer in order to prepare materials for marketing communication - expanding the blog in terms of SEO, placing the content of articles and coded sales banners - running an Allegro store and promoting the auction by broadcasting the Allegro Ads campaign Show less

    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Owner
      • Jun 2020 - Oct 2020

      Booking platform for tattoo lovers <3 Responibilities: - Defining business and technical requirements - Project planning, implementation and monitoring - Responsible for KPI's deliveries for the product - Digital marketing strategy and execution - Running Google Ads campaigns (search, GDN, YouTube) - Pinterest & TikTok account management - Influencer marketing InkSearch is a platform connecting studios, artists and tattoo lovers. We simplify the booking process and improve communication between clients and artists. Show less

    • Advertising Services
    • 100 - 200 Employee
    • Digital Media Strategist
      • May 2019 - May 2020

      * planning awareness and sales activities (including e-commerce projects) * monitoring market trends, preparing analyzes, recommendations and presentations * accounting of the campaign progress in terms of assumed business goals, KPIs * communication with partners and the internal operational team * planning awareness and sales activities (including e-commerce projects) * monitoring market trends, preparing analyzes, recommendations and presentations * accounting of the campaign progress in terms of assumed business goals, KPIs * communication with partners and the internal operational team

    • Poland
    • Advertising Services
    • 100 - 200 Employee
    • SEM Specialist
      • Mar 2017 - Apr 2019

      * responsibility for the overall implementation and use of Google Ads * preparation of estimations, media plans and reports (also Adobe Analytics) * status meetings with the client, presenting the results * A / B tests, effectiveness analysis, optimization recommendations * preparing offers for new business Clients: UPC, AXA, Amazon, and TAKTO Finance (ULTIMO) and others. * responsibility for the overall implementation and use of Google Ads * preparation of estimations, media plans and reports (also Adobe Analytics) * status meetings with the client, presenting the results * A / B tests, effectiveness analysis, optimization recommendations * preparing offers for new business Clients: UPC, AXA, Amazon, and TAKTO Finance (ULTIMO) and others.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • SEM Specialist
      • Sep 2015 - Mar 2017

      * running search, display, youtube campaigns * creating search keyword structures (also with Marin Software tool) * campaign optimization for selected indicators * recommendations for new solutions * implementing new products - BETA's Brand awareness and lead generation campaigns for clients: Porsche, Hebe, Euroloan and others * running search, display, youtube campaigns * creating search keyword structures (also with Marin Software tool) * campaign optimization for selected indicators * recommendations for new solutions * implementing new products - BETA's Brand awareness and lead generation campaigns for clients: Porsche, Hebe, Euroloan and others

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Junior SEM Specialist
      • Sep 2014 - Sep 2015

      * creating structures for search campaigns * campaign settlement * running Google Ads campaigns * contacting clients, also in English * reporting via DoubleClick Search Studio, Data Studio * creating structures for search campaigns * campaign settlement * running Google Ads campaigns * contacting clients, also in English * reporting via DoubleClick Search Studio, Data Studio

Education

  • Leon Kozminski Academy
    Management
    2012 - 2015
  • Regional Education Center - Art Schools
    Sound production
    2009 - 2011

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