Marta Bessa
Head of Product Marketing at Hisense Iberia- Claim this Profile
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English -
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Spanish -
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Bio
Experience
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Hisense Iberia
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Spain
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Head of Product Marketing
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Feb 2023 - Present
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Product Marketing Manager
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Jun 2021 - Jan 2023
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Huawei Consumer Business Group
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China
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Computers and Electronics Manufacturing
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700 & Above Employee
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Key Account Manager
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Aug 2020 - May 2021
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Product Marketing Manager | Mobile Division
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May 2018 - Jul 2020
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Product Marketing Manager | Mobile Division
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Jan 2017 - Apr 2018
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Product Manager Tablets & Note Category
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Apr 2013 - Dec 2016
- Responsible for definition and monitoring of Product Strategy for Tablets and Note (both tablets & smartphones) Category according to targets/ guidelines aiming to drive profitable growth to the business;- Accountable for product line up, pricing, distribution, ATL and BTL campaigns and Trade Marketing Strategy per channel/ client;- Market & Competitors analysis. Sell-in and Sell-out management according with channel and company guidelines; Proposal of extra activations and implementation;- Budget management Show less
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Marketing Controller
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Sep 2012 - Mar 2013
- P&L management, monitor and control sales and Marketing Budgets, detailed analysis on product and customer’s performance
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Henkel
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Germany
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Manufacturing
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700 & Above Employee
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Trade Marketing - Home Care Customer Manager
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Mar 2012 - Aug 2012
- Responsible for the strategic development and implementation of the brands Annual/Quarter Promotional Plan for the channels H+S, C&C and Discount, in coordination with Sales and Marketing;- P&L analysis and channel forecast management of Home Care Category, including Sonasol HSC, TWC and HWD in coordination with Sales and Supply Chain departments;- Development of campaigns and POS materials for clients;- Budget management (proposal, control )- 1 direct report for Home and Laundry Category Show less
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Sales Controller
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Sep 2006 - Feb 2012
Reporting to the Sales Director the main responsibilities in this role were: - Collaboration in the preparation of the board of Tableau for Sales and Marketing areas and their presentations; - Collaboration in preparing the Sales and Marketing Budgets and its annual reviews; - P&L management per Brands/Customers and their analysis;- Responsible for preparing and processing the month-end close information in order to fulfill management reports, providing relevant outputs in order to support decisions making processes; - Preparation and consolidation of information for report to the group; - Detailed analysis of customer’s performance; - Responsible for the implementation/training of Business Intelligence tools. Show less
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Sales & Marketing Assistant
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Jan 2006 - Aug 2006
Reporting to the General Manager the main responsibilities were:- Preparing the month-end close information and their presentations; - Market Share Analysis; - International Reporting of the company's financial position; - Performance analysis of the Brands and Customers.
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Education
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ISCTE Executive Education
Master, Marketing -
ISCTE Executive Education
Executive Master, Brand Management -
Instituto Cervantes
Spanish Course