Marta Bessa

Head of Product Marketing at Hisense Iberia
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Contact Information
us****@****om
(386) 825-5501
Location
Portugal, PT
Languages
  • English -
  • Spanish -

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Experience

    • Spain
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Head of Product Marketing
      • Feb 2023 - Present

    • Product Marketing Manager
      • Jun 2021 - Jan 2023

    • China
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Key Account Manager
      • Aug 2020 - May 2021

    • Product Marketing Manager | Mobile Division
      • May 2018 - Jul 2020

    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Product Marketing Manager | Mobile Division
      • Jan 2017 - Apr 2018

    • Product Manager Tablets & Note Category
      • Apr 2013 - Dec 2016

      - Responsible for definition and monitoring of Product Strategy for Tablets and Note (both tablets & smartphones) Category according to targets/ guidelines aiming to drive profitable growth to the business;- Accountable for product line up, pricing, distribution, ATL and BTL campaigns and Trade Marketing Strategy per channel/ client;- Market & Competitors analysis. Sell-in and Sell-out management according with channel and company guidelines; Proposal of extra activations and implementation;- Budget management Show less

    • Marketing Controller
      • Sep 2012 - Mar 2013

      - P&L management, monitor and control sales and Marketing Budgets, detailed analysis on product and customer’s performance

    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Trade Marketing - Home Care Customer Manager
      • Mar 2012 - Aug 2012

      - Responsible for the strategic development and implementation of the brands Annual/Quarter Promotional Plan for the channels H+S, C&C and Discount, in coordination with Sales and Marketing;- P&L analysis and channel forecast management of Home Care Category, including Sonasol HSC, TWC and HWD in coordination with Sales and Supply Chain departments;- Development of campaigns and POS materials for clients;- Budget management (proposal, control )- 1 direct report for Home and Laundry Category Show less

    • Sales Controller
      • Sep 2006 - Feb 2012

      Reporting to the Sales Director the main responsibilities in this role were: - Collaboration in the preparation of the board of Tableau for Sales and Marketing areas and their presentations; - Collaboration in preparing the Sales and Marketing Budgets and its annual reviews; - P&L management per Brands/Customers and their analysis;- Responsible for preparing and processing the month-end close information in order to fulfill management reports, providing relevant outputs in order to support decisions making processes; - Preparation and consolidation of information for report to the group; - Detailed analysis of customer’s performance; - Responsible for the implementation/training of Business Intelligence tools. Show less

    • Sales & Marketing Assistant
      • Jan 2006 - Aug 2006

      Reporting to the General Manager the main responsibilities were:- Preparing the month-end close information and their presentations; - Market Share Analysis; - International Reporting of the company's financial position; - Performance analysis of the Brands and Customers.

Education

  • ISCTE Executive Education
    Master, Marketing
    2009 - 2010
  • ISCTE Executive Education
    Executive Master, Brand Management
    2008 - 2009
  • Instituto Cervantes
    Spanish Course
    1996 - 1999

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