Experience

Jönköping International Business School

• Sweden
• Higher Education
• 100 - 200 Employee

• Associate Professor

  • May 2017 - Present



Media Management and Transformation Centre MMTC

• Jonkoping, Sweden

• Director

  • Jun 2013 - May 2017



School of Education and Communication

• Sweden
• Higher Education
• 1 - 100 Employee

• Assistant Professor

  • Jun 2010 - Jun 2013



Jönköping International Business School

• Sweden
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Aug 2003 - May 2010

  Marketing management, Marketing communications, Media management

• Researcher

  • 2003 - May 2010

  Research focusing on marketing communications management, media policy, and brand management.Consultant and advisor to corporations and institutions on issues regarding media policy, advertising regulation and brand management.



Northwestern University

• United States
• Higher Education
• 700 & Above Employee

• Visiting research fellow at Medill/Department of Integrated Marketing Communications

  • 2009 - 2009



Michigan State University

• United States
• Higher Education
• 700 & Above Employee

• Visiting research fellow at the Quello Telecommunications Research Center

  • 2008 - 2008



Fordham University

• United States
• Higher Education
• 700 & Above Employee

• Visiting research fellow at the McGannon Communication Research Center

  • 2007 - 2007



Supermart

• Consultant

  • 2001 - 2003

  Work on brand strategy and marketing communications solutions for a variety of clients. Work on brand strategy and marketing communications solutions for a variety of clients.



Universum

• Sweden
• Market Research
• 200 - 300 Employee

• Creative Director

  • 1999 - 2001

  Heading creative development of digital media operations in France, UK and Sweden.

• Project Manager

  • 1997 - 1999

  Heading projects in print and online publishing, and advertising