Product Marketing Manager

• Aug 2023 - Present

Marketing Manager

• May 2022 - Dec 2022

Omni Channel Marketing Manager developing and implementing customer-centric, high-performing activity across all channels at Harris Farm Markets, including: - Project managed Harris Farm’s flagship Lane Cove store launch and post-launch nurture program including in-store and online communications, demonstrations, PR, community engagement, loyalty program enrolment and partner promotions. - Successfully developed and implemented Harris Farm’s largest, sustained campaign of 2022-23, ‘Value with Values’, across all retail and online channels including in-store, website, social media, newsletters, OOH and paid media. - Project managed the successful launch of Harris Farm’s first in-store gift card program, developing POS and online communication, staff training and coordinating a cross-functional project team. - Led the Retail Customer Service function and improvement program, implementing outsourced support, reporting frameworks and driving customer KPI improvement. Family owned Harris Farm Markets has 26 stores and is home to over 3,000 wonderful employees with a common purpose - to reconnect Aussies with the joy of food. Show less

Marketing Director

• Dec 2018 - Feb 2022

Marketing Director role overseeing all marketing activities for the company, including: • Defining business needs and developing the marketing strategy for all brands. • Developing content strategies for e-commerce, restaurant, wholesale and brick and mortar retail businesses, reflecting each brand’s identity and establishing brand consistency across print and online channels. • Creating or overseeing the creation of all marketing materials, such as packaging, print, online and social media advertising. • Managing content across all channels: company websites, social media, e-commerce and food ordering platforms, print collateral (in-house and out-of-home). • Achieved YoY customer and revenue growth, launched successful new websites and products, e-commerce channel and customer offers whilst establishing a highly skilled marketing team. Initiated and led the company-wide Pandemic Task Force (400+ kitchen, operations and retail staff). Market Hall Foods has been sourcing and sharing the world’s best flavours for over 30 years. Our family of businesses include: Market Hall Foods in Oakland & Berkeley, markethallfoods.com, Market Hall Bakery, Market Hall Caterers, Hapuku Fish Shop, Market Hall Produce, Cactus Taqueria and The Pasta Shop Fresh Pasta, where we are dedicated to finding ever more reasons to eat great food. Show less

Vice President Marketing

• Jan 2018 - May 2018

Short-term consulting role. Responsible for all B2B and B2C marketing activity including strategy, digital, asset creation, product marketing, customer communication and external company representation. Led the successful nomination to global finalist of the prestigious 2018 Intersolar Award. Lumeta’s innovative high-efficiency solar modules substantially reduce installation time, eliminate roof penetrations, reduce structural load, and offer proven performance, attractive aesthetics, and competitive economics. Show less

Communication Manager

• Dec 2016 - Dec 2017

Food Craft Institute (FCI) is a non-profit educational institution founded in 2011 with the mission to reshape the U.S. food landscape by creating a permanent sector of viable artisan food businesses. Managed all external marketing activity including digital and print and led communication program related to FCI educational courses and events. Food Craft Institute (FCI) is a non-profit educational institution founded in 2011 with the mission to reshape the U.S. food landscape by creating a permanent sector of viable artisan food businesses. Managed all external marketing activity including digital and print and led communication program related to FCI educational courses and events.

Founder

• Nov 2013 - Dec 2016

Cheese and meat obsessed caterers and event organisers, creating cheese, cured meat, beer and wine pairing events for teams or gatherings with friends. We pick primarily small production domestic products and expertly pair them with drinks that love them. We also create and cater full menus for special occasions or private jet flights - we specialise in aviation catering. We love sharing our knowledge and enthusiasm for local, seasonal and cured foods. Cheese and meat obsessed caterers and event organisers, creating cheese, cured meat, beer and wine pairing events for teams or gatherings with friends. We pick primarily small production domestic products and expertly pair them with drinks that love them. We also create and cater full menus for special occasions or private jet flights - we specialise in aviation catering. We love sharing our knowledge and enthusiasm for local, seasonal and cured foods.

Senior Cheesemonger

• May 2012 - Oct 2015

Part time role as cheesemonger preparing, selling and promoting small-production cheeses in a highly respected cheese retailer/restaurant. Managed and ran popular ticketed pairing events. Developed and implemented team training program. Personal goal: to explore the operations and management of a small food business and assess viability of developing and operating my own. Part time role as cheesemonger preparing, selling and promoting small-production cheeses in a highly respected cheese retailer/restaurant. Managed and ran popular ticketed pairing events. Developed and implemented team training program. Personal goal: to explore the operations and management of a small food business and assess viability of developing and operating my own.

** Time for a Career Change **

• Jan 2012 - Jan 2012

At the end of 2011, as BP scaled back its renewable energy division, I pursued a career change and fulfilled a lifelong passion - to work in the sustainable food industry. At the end of 2011, as BP scaled back its renewable energy division, I pursued a career change and fulfilled a lifelong passion - to work in the sustainable food industry.

Global Marketing and Product Director

• Jun 2009 - Dec 2011

Head of Marketing and Product Management for BP’s solar energy division, leading regional teams across Australia, Europe and North America. Responsible for marketing and brand strategy, all marketing programs as well as product management. Established a high performing global marketing and product development team, transforming previous disjointed regional structure. Head of Marketing and Product Management for BP’s solar energy division, leading regional teams across Australia, Europe and North America. Responsible for marketing and brand strategy, all marketing programs as well as product management. Established a high performing global marketing and product development team, transforming previous disjointed regional structure.

Fuels Country Manager, Poland

• Nov 2006 - May 2009

Led the fuels business in Poland, including operations, sales and marketing of fuels at BP retail sites, fleet cards, wholesale fuels and the retail dealer network. Leading a team of 50+ and holding P&L accountability for a large scale enterprise with turnover exceeding $2.5 billion. Appointed as member of BP Poland Executive Board. Grew business at or above market rates each year in role.

Program Manager - Commercial Fuels

• Jun 2006 - Nov 2006

Project role: Established European program office to deliver complex multi-year capability building agenda for commercial fuels business.