Marshall Erickson

Director, Community Engagement & STARTUP Winona State at Winona State University
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Contact Information
us****@****om
(386) 825-5501
Location
St Paul, Minnesota, United States, US

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Steven Waldron

I’ve known Marshall for 16 years when I hired him to build a new sales channel at SPS Commerce. Marshall is the unique sales leader who really understands customers and can handle operations and the entire customer relationship. He was a trusted, top performer on the SPS executive team. He’s evolved into a complete business leader who understands small businesses and how to grow them.

Kathleen Hansen

Marshall kept us focused on doing what’s right for the customer and Synergos. He dug into problems and got the company back on track. He understands financials, and we worked well together. He made tough decisions and was respectful with employees and customers.

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Experience

    • Higher Education
    • 700 & Above Employee
    • Director, Community Engagement & STARTUP Winona State
      • Jul 2021 - Present

      Lead program development and delivery of Entrepreneur Program serving students, faculty, staff, and startups/small businesses. Explore and build Entrepreneurship skills/mindset, launch new ventures, 1-on-1 and group coaching. Experiential learning augmenting in-classroom teaching across University. Internships (find and connect). In-classroom teaching. Lead program development and delivery of Entrepreneur Program serving students, faculty, staff, and startups/small businesses. Explore and build Entrepreneurship skills/mindset, launch new ventures, 1-on-1 and group coaching. Experiential learning augmenting in-classroom teaching across University. Internships (find and connect). In-classroom teaching.

  • Clear Water Nitrate Reduction
    • Austin, Minnesota, United States
    • Business Coach/Advisor
      • Aug 2020 - Present

      Startup delivering a constructed wetland solution eliminating nutrient pollution from agricultural runoff. Product/solution development, initial sales, solution delivery, and $100K in funding. Startup delivering a constructed wetland solution eliminating nutrient pollution from agricultural runoff. Product/solution development, initial sales, solution delivery, and $100K in funding.

  • Marshall Erickson
    • United States
    • Business / Startup Accelerator
      • Jan 2013 - Present

      Advisor, Coach, Fractional Leader, and hands-on problem solver for Startups and SME's (up to $50M sales and 500 employees. Creating/launching new ventures (standalone and within companies). Business development and everything supporting that – solution development, sales/marketing, operations, solution delivery. I sell, have P & L responsibility, and understand operations, financials, technology, legal, the bottom line, and developing people. Advisor, Coach, Fractional Leader, and hands-on problem solver for Startups and SME's (up to $50M sales and 500 employees. Creating/launching new ventures (standalone and within companies). Business development and everything supporting that – solution development, sales/marketing, operations, solution delivery. I sell, have P & L responsibility, and understand operations, financials, technology, legal, the bottom line, and developing people.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Startup Advisor
      • Jan 2017 - Present

      As part of the Business Advisor Group within The Venture Center, I review software and technology based service offerings moving through the University's commercialization pipeline and provide thoughts, guidance, coaching and other assistance to professors, students, researchers, and others within the University.

    • Startup G-T-M (Go-To-Market)
      • Oct 2018 - Dec 2019

      Led initiatives commercializing a R & D project within the College of Education and Human Development (CEHD). Created/refined solution to make it commercially viable, closed early customer deals, created/deployed successful solution delivery. We closed $1M in funding.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Entrepreneur Lead
      • Jul 2020 - Jun 2021

      Led the Entrepreneur Program: Early-stage funding, Startup School, and coaching/consulting. Grew program from 10 entrepreneurs to serving over 200. RWI became a go-to resource in SE MN for Startups and small businesses. Led the Entrepreneur Program: Early-stage funding, Startup School, and coaching/consulting. Grew program from 10 entrepreneurs to serving over 200. RWI became a go-to resource in SE MN for Startups and small businesses.

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Vice President Business Development
      • Aug 2017 - Aug 2018

      Hired by CEO to (1) find new sales channels, (2) find/close business with new customers, and (3) manage independent sales reps. Spearheaded evolution from a component to complete product manufacturer. 4 new customers resulting in $500K booked sales and $3M annual budgeted sales for new business operation. Captured new Fortune 1000 customers - Harley Davidson, Rockwell, and Polaris Industries. Hired by CEO to (1) find new sales channels, (2) find/close business with new customers, and (3) manage independent sales reps. Spearheaded evolution from a component to complete product manufacturer. 4 new customers resulting in $500K booked sales and $3M annual budgeted sales for new business operation. Captured new Fortune 1000 customers - Harley Davidson, Rockwell, and Polaris Industries.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jan 2015 - Dec 2015

      12-month engagement to turnaround a recently purchased business process outsourcing (BPO) company that lost 50% of it's customers and was hemorrhaging cash. Reorganized company, fixed customer, service delivery, and accounting problems, refocused sales, and reduced burn rate 57%. Business stabilized, and we executed a path to profitability in 2016. 12-month engagement to turnaround a recently purchased business process outsourcing (BPO) company that lost 50% of it's customers and was hemorrhaging cash. Reorganized company, fixed customer, service delivery, and accounting problems, refocused sales, and reduced burn rate 57%. Business stabilized, and we executed a path to profitability in 2016.

  • Accessability Inc.
    • Greater Minneapolis-St. Paul Area
    • General Manager / VP Sales / CEO Problem Solver
      • Apr 2011 - Oct 2012

      Social enterprise running 4 businesses employing people with disabilities. Worked as embedded consultant fixing problems. As GM of 50-person document destruction/recycling company, turned business profitable without reducing staff after years of losses. Closed $500K contract with Wells Fargo and expanded business with Wal-Mart and State of MN. For other businesses, I put out operations, customer, and HR fires and brought in new sales. Social enterprise running 4 businesses employing people with disabilities. Worked as embedded consultant fixing problems. As GM of 50-person document destruction/recycling company, turned business profitable without reducing staff after years of losses. Closed $500K contract with Wells Fargo and expanded business with Wal-Mart and State of MN. For other businesses, I put out operations, customer, and HR fires and brought in new sales.

    • Vice President Sales and Marketing
      • Jul 2002 - Dec 2003

      $18.5 million reinsurance administration service provider with no revenue growth in three years. 3 different CEOs and 2 previous Sales VPs in past 3 years. Increased sales 61% ($11.5M to $18.5M) and doubled customer base while company in turmoil and going through strategic review. Key negotiation team member in the sale of $5M software company to Fiserv Inc. $18.5 million reinsurance administration service provider with no revenue growth in three years. 3 different CEOs and 2 previous Sales VPs in past 3 years. Increased sales 61% ($11.5M to $18.5M) and doubled customer base while company in turmoil and going through strategic review. Key negotiation team member in the sale of $5M software company to Fiserv Inc.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Vice President Business Development
      • Jan 2000 - Mar 2001

      Emerging, venture funded, web-based EDI (Electronic Data Interchange) service provider. Launched a strategic alliance program that signed leading Supply Chain, Procurement, Retail, and ERP solution providers as partners, and SPS became the #1 SCIS (Supply Chain Integration Services) provider in the marketplace. Emerging, venture funded, web-based EDI (Electronic Data Interchange) service provider. Launched a strategic alliance program that signed leading Supply Chain, Procurement, Retail, and ERP solution providers as partners, and SPS became the #1 SCIS (Supply Chain Integration Services) provider in the marketplace.

    • Director, Software Business Development
      • Aug 1993 - Sep 1999

      $40 million developer and marketer of data quality and postal automation software and services. Hired as first business development sales person. Closed the first partner deals, built a program and team, and progressed to director leading the entire software alliance program, generating $20M annual revenue (50% of company revenue). $40 million developer and marketer of data quality and postal automation software and services. Hired as first business development sales person. Closed the first partner deals, built a program and team, and progressed to director leading the entire software alliance program, generating $20M annual revenue (50% of company revenue).

Education

  • University of St. Thomas - Opus College of Business
    Masters of Business Administration, Marketing and Government Contracting
    1987 - 1990
  • University of Minnesota Duluth
    Bachelor of Business Administration - BBA
    1981 - 1985

Community

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