Marsha Chrysta
Communications Consultant at Articulate Ventures- Claim this Profile
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Bio
Credentials
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Verdibasert salg - Modul 1
GjensidigeAug, 2019- Nov, 2024 -
Fremtidsrettet regnskapsføring og analysearbeid
XledgerApr, 2019- Nov, 2024 -
Bloomberg market concepts
Bloomberg LPOct, 2018- Nov, 2024 -
GSMC TRADING COURSE
Global Capital Market Solutions (GCMS)Feb, 2018- Nov, 2024
Experience
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Articulate Ventures
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Communications Consultant
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2019 - Present
Vance helps organizations realize why the general public doesn’t agree with their perspective and offers new ways to communicate that effectively resolve disagreements and builds rapport with critics and stakeholders.
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Simplifier | Founder
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Aug 2012 - Present
Built a communications strategy firm advising companies on how to talk about themselves in relatable terms and leverage their perceived disadvantages as market differentiators. Offered training in negotiations, social media tactics, and provided business intelligence services.- Successfully launched a financial tech startup that tracks over $250 million worth of personal assets.- Built presentations and speeches used at during capital investment pitches, donation drives, and once wrote the father of the bride speech for a client's daughter's wedding.- Created public relations events that resulted in over $100,000 worth of regional news coverage for clients.- Taught professional presenting skills, interest-based negotiations, to diverse client base as Boeing, People’s National Bank, and Washington University.
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Saint Louis Bank
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United States
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Banking
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1 - 100 Employee
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Board Of Directors
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Sep 2018 - Jan 2019
Overseeing the bank's business performance, establishing long and short term business objectives, hiring and retaining qualified senior management, monitoring operations and compliance with policies and regulations, and ensuring the bank help meets the credit needs of the Saint Louis community. Overseeing the bank's business performance, establishing long and short term business objectives, hiring and retaining qualified senior management, monitoring operations and compliance with policies and regulations, and ensuring the bank help meets the credit needs of the Saint Louis community.
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Monsanto Company
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United States
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Farming
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700 & Above Employee
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Director of Millennial Engagement
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Jun 2014 - Sep 2018
Designed and executed a four year global consumer engagement campaign to change the public perception of Monsanto and modern agricultural technologies. Our efforts helped temper regulation, built brand loyalty and is considered revolutionary in the agriculture industry. - Public spokesperson invited to speak before more than 200 external audiences reaching more than 70,000 people during keynotes, lectures and workshops. Spoke on behalf of Monsanto at numerous universities throughout the United States, including MIT, UC Berkeley, the Wharton School of Business, as well speaking to leading industry organizations throughout agriculture. - Addressed farming organizations throughout the United States including the American Farm Bureau, commodity trade organizations, Young Farmer and Rancher programs. Efforts alerted farmers of consumer concerns, galvanized the industry around efforts to change perceptions, and empowered individuals to create thousands of hours of podcasts, blogs, and other social media content that explained the farmer perspective. - Utilize social media to orchestrate unorthodox situations for scientists and executives to speak to highly targeted audiences on Twitter, YouTube, Reddit, and podcasts totalling more that achieved over 4.25 million minutes of audience attention. - Managed staff and facilitated a cross-functional team that utilized a decentralized network strategy to alter curriculum for K-12 public education, prompted thousands of farmers to advocate, utilized data analytics, and have expanded into the health/fitness community in order to highlight the value of Monsanto and its products. - Recipient of the 2017 Smart Risk Taking Award and 2017 Excellent Communicator of the Year award; inducted as an honorary member of the Alpha Gamma Rho agricultural fraternity.
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The World Bank
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United States
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International Trade and Development
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700 & Above Employee
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Communications Strategist
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Aug 2010 - Aug 2012
Knowledge management (HRSSC) and communications strategy development (HRSLO) to improving leadership pipeline management. • Created comprehensive and unifying marketing initiative involving change management, strategic communications, to raise awareness of services offered by the WBG to staff and to improve understanding and commitment to large scale change within the organization. • Conceptualize, build, coordinate and deliver trainings to over 45 HRSSC staff to off-shore sophisticated HR Process transactions from HQ offices to Chennai, India. Working with subject matter experts to assure high quality service delivery. • Co-led international events for over 120 World Bank/IFC Country Directors/Sector Directors, Country Managers and senior management to coordinate institutional strategy with country office challenges resulting in knowledge sharing and network strengthening. • Assist with overall project implementation including conducting an in-depth resource analysis and communicated project demands with management.
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Seton Hall University
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United States
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Higher Education
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700 & Above Employee
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Media Relations
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May 2008 - May 2010
Served as primary media relations liaison to the faculty at the Whitehead School of Diplomacy and International Relations. In this position I trained professors to communicate effectively with print and broadcast media to increase public awareness of the University’s expertise in international affairs. • Conducted trainings with university faculty to develop their media-interview skills resulting in increased number of faculty interviews with national media including: Voice of America, Reuters, The Christian Science Monitor etc. • Ghost authored opinion editorials topics on behalf of faculty and deans for publication in The Newark Star-Ledger, The Washington Times, and for translation and publication to be run in Chinese periodicals; topics included political-economic policy decisions and bi-lateral relations between the U.S. and China. • Analyzed local and national press coverage of Seton Hall interests valued at $134M annually, wrote and distributed press releases, and cultivated relationships with journalists to garner positive coverage of university faculty and stories. • Coordinated with the U.S. State Department for positive news coverage of Iraqi government delegation visit to the University.
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Peace Corps
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United States
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International Affairs
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700 & Above Employee
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Public Health Volunteer
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2006 - 2007
Served as public health volunteer in a small village in Kenya. Lived on a neo-natal clinic compound with no electricity or running water in an attempt to integrate into the community and provide malaria and HIV/AIDS prevention education as well as water purification consultations. Served as public health volunteer in a small village in Kenya. Lived on a neo-natal clinic compound with no electricity or running water in an attempt to integrate into the community and provide malaria and HIV/AIDS prevention education as well as water purification consultations.
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Education
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2002 - 2006
University of Tennessee-Knoxville
Bachelor's degree. Marketing and Supply Chain Management with a Minor in Sociology, 3.29/4.00 -
2000 - 2001
Pellissippi State Community College
Associate of Arts - (A.A), 3.25/4.00
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