Marsalis Paige
Head of Ad Marketplace Development & Analytics at Propel Media- Claim this Profile
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Bio
Dae Son
As a manager, Marsalis really knew how to get the best from the team. He set an example to always strive to do more to drive revenue. Marsalis let us be innovative yet grounded us to use data to inform our decisions. A true model employee and manager.
Patrick Barry
Marsalis is the employee that every company hopes for. Self driven to make a positive impact on the success of the business with every hour of the day. Consistently going beyond the call of duty or job title to provide the necessary support and business insight. His ability and desire to learn is remarkable.
Dae Son
As a manager, Marsalis really knew how to get the best from the team. He set an example to always strive to do more to drive revenue. Marsalis let us be innovative yet grounded us to use data to inform our decisions. A true model employee and manager.
Patrick Barry
Marsalis is the employee that every company hopes for. Self driven to make a positive impact on the success of the business with every hour of the day. Consistently going beyond the call of duty or job title to provide the necessary support and business insight. His ability and desire to learn is remarkable.
Dae Son
As a manager, Marsalis really knew how to get the best from the team. He set an example to always strive to do more to drive revenue. Marsalis let us be innovative yet grounded us to use data to inform our decisions. A true model employee and manager.
Patrick Barry
Marsalis is the employee that every company hopes for. Self driven to make a positive impact on the success of the business with every hour of the day. Consistently going beyond the call of duty or job title to provide the necessary support and business insight. His ability and desire to learn is remarkable.
Dae Son
As a manager, Marsalis really knew how to get the best from the team. He set an example to always strive to do more to drive revenue. Marsalis let us be innovative yet grounded us to use data to inform our decisions. A true model employee and manager.
Patrick Barry
Marsalis is the employee that every company hopes for. Self driven to make a positive impact on the success of the business with every hour of the day. Consistently going beyond the call of duty or job title to provide the necessary support and business insight. His ability and desire to learn is remarkable.
Credentials
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Statistics Foundations: 1
LinkedInJul, 2019- Nov, 2024 -
Data Analytics Bootcamp
University of California, Irvine Division of Continuing EducationApr, 2018- Nov, 2024 -
Front End Web Development
General AssemblyJun, 2015- Nov, 2024 -
Adwords
Google PartnersJun, 2015- Nov, 2024
Experience
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Propel Media
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United States
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Advertising Services
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1 - 100 Employee
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Head of Ad Marketplace Development & Analytics
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Jul 2019 - Present
Conceptualizing and Leading initiatives involving ad marketplace efficiencies, business intelligence, and predictive data modeling.Conducted a variety of task in the development of Business Intelligence Dashboards via Tableau/Zeppelin to enhance key decision makingPerformed database queries to conduct Multi-dimensional data analysis to discover business opportunities
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VP, Performance Marketing & Analytics
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Jan 2015 - Jul 2019
Developed and managed B2C customer acquisition strategies in multiple digital marketing channels with a focus on training my department to collect and capitalize on campaign data, resulting increase in app downloadsOrganized performance marketing tactics by creating KPI performance reports, implementing tracking tools, and encouraging in-depth campaign analysis, increasing advertisement performance assessment by 78% allowing for swift campaign adjustments and minimizing media spendAdvanced acquisition funnel optimization efforts by enacting A/B testing tools, engaging creative team, and motivating my department’s focus, increasing acquisition rates by 20%Collaborated with internal and external teams to drive creative performance, resolving issues, integrating marketing and tracking tools, and optimizing workflow processesDeveloped and managed data analysis and reporting team, delivering data insights discoveries, exploring upper management data questions, and distributing company performance reportsPrepared and presented weekly and quarterly reporting presentations to C-Level executives
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Kitara Media (now Propel Media)
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United States
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Advertising Services
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1 - 100 Employee
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Director of Performance Marketing and analytics
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Jun 2010 - Dec 2014
Managed five member team to execute B2C customer acquisition strategies in search, programmatic, email, and social marketing channels, achieving consecutive quarterly app download goalsLeveraged data analytic tools to optimize customer’s experience of the acquisition funnel, increasing acquisition rate by 10%Managed and optimized web properties’ revenue operation for display and video ad inventories, increasing revenue yield by 50%Managed all data gathering, reporting processes, and performance analysis for clients and company's upper managementOverseen workflow of campaigns and creative trafficking, ad serving troubleshoots, executing A/B testing, and re-marketing audience buildingManaged strategic partner relationship with DMPs, Ad fraud partners, and ad serving platform vendorsCollaborated with sales, business development, technology development, and creative departments to ensure client, company, and ad operations goals are achieved
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Analyst and Ad Operations Manager
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Jun 2010 - May 2011
Maintained and advanced Google Analytics implementation into company's web properties for the purpose of improving on-site user experience and performanceGathered, analyzed, and distributed reporting metrics and financial trends on marketing campaigns in addition to coordinating with media buyers to adjust buying strategy to achieve company goalsManaged ad operations for company's web properties to ensure the sale of ad inventory performs optimally
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Innovation Ads
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Advertising Services
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1 - 100 Employee
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Performance Marketing Analyst
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Jun 2008 - Jul 2010
Led distribution of KPI and financial reporting for C Level Executives.Gathered, analyzed, and distributed reported metrics and financial trends for marketing campaigns Identified and communicated campaign strategy adjustments to the marketing and media buying teams to improve campaign performanceOptimized reporting methods to increase efficiency in business decisions, improving speed of the process by nearly 50%. Led distribution of KPI and financial reporting for C Level Executives.Gathered, analyzed, and distributed reported metrics and financial trends for marketing campaigns Identified and communicated campaign strategy adjustments to the marketing and media buying teams to improve campaign performanceOptimized reporting methods to increase efficiency in business decisions, improving speed of the process by nearly 50%.
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theU.net
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United States
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Advertising Services
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Marketing Assistant
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Feb 2008 - Jun 2008
Educated and pitched potential clients on advertising options with the company's vast online advertising network.Developed strong research skills investigating potential clients and target customers. Educated and pitched potential clients on advertising options with the company's vast online advertising network.Developed strong research skills investigating potential clients and target customers.
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Education
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2002 - 2006
Fairfield University
BS, Marketing
Community
