Larissa Marques

Content Marketing & Social Media Specialist at NED College
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin, County Dublin, Ireland, IE
Languages
  • Português Native or bilingual proficiency
  • Inglês Native or bilingual proficiency
  • Espanhol Professional working proficiency

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Gustavo Barreto

Trabalhei com Larissa nas Nações Unidas e vi a profissional extremamente dedicada que ela é, competente e um grande ser humano, o que para mim é o mais importante! A agilidade e seriedade com que fazia o trabalho de comunicação na ONU deixou uma marca no escritório. Sentimos sua falta e espero que sua carreira seja brilhante como você! Conte comigo.

Júlia Sales

Larissa é extremamente interessada, dedicada e estudiosa. Sempre atenta ao novo. Delegar projetos para ela é ter certeza absoluta de que o trabalho será entregue de maneira impecável. Adorei que tivemos a chance de trabalharmos juntas e ver seu desenvolvimento me orgulha muito. Você sempre será uma pessoa fundamental dento do time que fizer parte. Muito orgulho de você.

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Credentials

  • Design Thinking
    Echos Desirable Futures Lab Brasil
    Mar, 2023
    - Nov, 2024
  • Scrum
    Firjan
    Mar, 2021
    - Nov, 2024
  • Lean Seis Sigma White Belt
    FM2S Educação e Consultoria
    Feb, 2021
    - Nov, 2024
  • Business Intelligence and Digital Analytics
    ESPM Escola Superior de Propaganda e Marketing
    Jan, 2020
    - Nov, 2024
  • Storytelling for Business
    Firjan
    Oct, 2019
    - Nov, 2024
  • Big Data Applied to Marketing Intelligence
    ESPM Escola Superior de Propaganda e Marketing
    Aug, 2018
    - Nov, 2024
  • SEO for Journalists and Content Producers
    Contenuto Comunicação
    Aug, 2017
    - Nov, 2024
  • Digital Marketing
    Pontifícia Universidade Católica do Rio de Janeiro
    Mar, 2017
    - Nov, 2024
  • Inbound
    HubSpot Academy
    Feb, 2023
    - Nov, 2024
  • Google Analytics for beginners
    Google
    Mar, 2020
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Oct, 2017
    - Nov, 2024
  • DELE Certificate - Spanish - B1
    Instituto Cervantes

Experience

  • NED College
    • Ireland
    • Education Administration Programs
    • 100 - 200 Employee
    • Content Marketing & Social Media Specialist
      • Mar 2023 - Present

      • Planning digital marketing strategies for markets such as Mongolia, Malaysia, and South and Central America; • Defining and creating effective social media strategies that align with business goals; • Develop creative, relevant, and disruptive organic and paid social media content in English and Spanish; • Planning, scheduling, and managing posts across multiple social media channels such as Instagram (Reels, Stories, Feed), TikTok, YouTube (Shorts), Facebook, and LinkedIn; • Proficient in developing Email marketing strategies and materials for targeted campaigns throughout the marketing funnel; • Create digital materials such as Email marketing, newsletters, landing pages, e-books, and website content in English and Spanish; • Analysing metrics and creating reports to assess the outcomes of digital and content marketing strategies. Show less

  • Mosaico
    • Brazil
    • Software Development
    • 200 - 300 Employee
    • Content Marketing Specialist
      • Dec 2020 - Jan 2023

      • Development of benchmarks to plan new projects for the Marketing area; • Video content planning and creation for social media; • Production of Live Commerce; • Content production supervision for the blog; • Management of freelance writers who produce content for the blog with SEO techniques; • Project marketing management with Scrum; • Analysis of KPIs and production of performance reports; • Propose continuous workflows, processes, and operational performance improvements, designing and planning new projects for the area. Show less

  • InPress Porter Novelli
    • Brazil
    • Public Relations and Communications Services
    • 400 - 500 Employee
    • Social Media Manager
      • Feb 2020 - Dec 2020

      • Relationship with my client portfolio, such as ExxonMobil, Norsk Hydro, GSK, and DXC Technology;• Strategic content and digital marketing planning;• Creative team supervision such as copywriters, designers, web designers, and motion designers;• Development of content strategies for social media and blogs;• Management of paid social media campaigns on Facebook, Instagram, and LinkedIn;• Analyzing metrics and creating reports for social and content marketing strategies;• Monitoring of social media mentions and social listening;• Interaction with users, replying to comments and messages on social media;• Strategic influencer marketing planning. Show less

    • Social Media Coordinator
      • May 2018 - Jan 2020

      • Content production for social media and blogs of brands such as ExxonMobil, Norsk Hydro, GSK, TikTok, DXC Technology, and others;• Management of paid social media campaigns on Facebook, Instagram, and LinkedIn; • Analysing metrics and creating reports for social media strategies;• Monitoring of social media mentions and social listening;• Interaction with users, replying to comments and messages on social media;• Development of actions and events with influencers. Show less

  • Capitu Digital Agency
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Executive
      • Nov 2017 - May 2018

      • Production of content for social media, blogs, e-mail marketing, and newsletters of brands such as Infanti, Jim Beam, and others; • Analysing metrics and creating reports for social media strategies; • Copywriting with SEO techniques for e-commerce; • Development of digital and content marketing strategies; • Interaction with users, replying to comments and inbox messages on social media; • Influencer marketing planning. • Production of content for social media, blogs, e-mail marketing, and newsletters of brands such as Infanti, Jim Beam, and others; • Analysing metrics and creating reports for social media strategies; • Copywriting with SEO techniques for e-commerce; • Development of digital and content marketing strategies; • Interaction with users, replying to comments and inbox messages on social media; • Influencer marketing planning.

  • VM Comunicação and Marketing
    • Rio de Janeiro, Rio de Janeiro, Brazil
    • Social Media Assistant
      • May 2017 - Nov 2017

      • Digital and content marketing planning; • Brand repositioning planning; • Production of content for social media; • Management of paid social media campaigns on Facebook. • Digital and content marketing planning; • Brand repositioning planning; • Production of content for social media; • Management of paid social media campaigns on Facebook.

  • United Nations
    • International Affairs
    • 700 & Above Employee
    • Marketing Intern
      • Sep 2015 - Oct 2016

      • Production, editing, translation, narration, and script of videos for the UN Brazil website, Facebook, and YouTube; • Production of documentaries for TV UN; • Content production for UN Women Brazil; • Participation in the content production of the 2016 Rio Olympics for UN Brazil. • Production, editing, translation, narration, and script of videos for the UN Brazil website, Facebook, and YouTube; • Production of documentaries for TV UN; • Content production for UN Women Brazil; • Participation in the content production of the 2016 Rio Olympics for UN Brazil.

  • TV PUC Rio
    • Rio de Janeiro, Rio de Janeiro, Brazil
    • Marketing Intern
      • Feb 2015 - Sep 2015

      • Video editing for the YouTube channel and social media platforms; • Managing and organizing video files in the TV PUC Rio image bank; • Providing support during reporter recordings. • Video editing for the YouTube channel and social media platforms; • Managing and organizing video files in the TV PUC Rio image bank; • Providing support during reporter recordings.

  • Women and Girls Foundation
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Production Assistant
      • Dec 2012 - Jan 2013

      Production Assistant for the documentary “Vamos Meninas! - Madame Presidenta: why not us?”, performing the following functions: • Assisting in the preparation of the documentary's script; • Arranging and setting up the filming location; • Providing support to the cinematographer; • Offering technical assistance during filming. Production Assistant for the documentary “Vamos Meninas! - Madame Presidenta: why not us?”, performing the following functions: • Assisting in the preparation of the documentary's script; • Arranging and setting up the filming location; • Providing support to the cinematographer; • Offering technical assistance during filming.

Education

  • Griffith College Dublin
    Professional Diploma, Digital Marketing and Strategy
    2023 - 2024
  • Universidade de São Paulo
    Master of Business Administration - MBA, Marketing
    2021 - 2022
  • Pontifícia Universidade Católica do Rio de Janeiro
    B.A., Journalism
    2013 - 2016

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