Marnie Hayutin
Founder & CEO at Writing.Health- Claim this Profile
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Bio
Jennifer Michelle, MPH
Marnie Hayutin is, hands down, the best healthcare content writer around. I have brought her in to work her magic for several clients and they have always been delighted with her work. She can take the driest topic and create blog posts and white papers that you cannot wait to read. And, as a journalist, her range allows her to go beyond the usual marketing collateral. With one project, she wrote a series of guides for a non-profit that helped parents of children with a rare disease. Those guides not only got record-high download numbers, they also attracted attention from all over the world. The non-profit was thrilled and the parents got information they couldn't access anywhere else. Marnie is a gem. If you get the chance to work with her, thank your lucky stars and do it.
Sue Goldberg
Marnie Hayutin has been a dynamic co-worker, an effective leader and an accomplished journalist and marketing professional throughout the many years I have had the pleasure of knowing and working with her. Whether it’s content management, strategic marketing, digital media management or a host of other skills, her knowledge base runs deep. I would highly recommend her for delivering excellent, professional results.
Jennifer Michelle, MPH
Marnie Hayutin is, hands down, the best healthcare content writer around. I have brought her in to work her magic for several clients and they have always been delighted with her work. She can take the driest topic and create blog posts and white papers that you cannot wait to read. And, as a journalist, her range allows her to go beyond the usual marketing collateral. With one project, she wrote a series of guides for a non-profit that helped parents of children with a rare disease. Those guides not only got record-high download numbers, they also attracted attention from all over the world. The non-profit was thrilled and the parents got information they couldn't access anywhere else. Marnie is a gem. If you get the chance to work with her, thank your lucky stars and do it.
Sue Goldberg
Marnie Hayutin has been a dynamic co-worker, an effective leader and an accomplished journalist and marketing professional throughout the many years I have had the pleasure of knowing and working with her. Whether it’s content management, strategic marketing, digital media management or a host of other skills, her knowledge base runs deep. I would highly recommend her for delivering excellent, professional results.
Jennifer Michelle, MPH
Marnie Hayutin is, hands down, the best healthcare content writer around. I have brought her in to work her magic for several clients and they have always been delighted with her work. She can take the driest topic and create blog posts and white papers that you cannot wait to read. And, as a journalist, her range allows her to go beyond the usual marketing collateral. With one project, she wrote a series of guides for a non-profit that helped parents of children with a rare disease. Those guides not only got record-high download numbers, they also attracted attention from all over the world. The non-profit was thrilled and the parents got information they couldn't access anywhere else. Marnie is a gem. If you get the chance to work with her, thank your lucky stars and do it.
Sue Goldberg
Marnie Hayutin has been a dynamic co-worker, an effective leader and an accomplished journalist and marketing professional throughout the many years I have had the pleasure of knowing and working with her. Whether it’s content management, strategic marketing, digital media management or a host of other skills, her knowledge base runs deep. I would highly recommend her for delivering excellent, professional results.
Jennifer Michelle, MPH
Marnie Hayutin is, hands down, the best healthcare content writer around. I have brought her in to work her magic for several clients and they have always been delighted with her work. She can take the driest topic and create blog posts and white papers that you cannot wait to read. And, as a journalist, her range allows her to go beyond the usual marketing collateral. With one project, she wrote a series of guides for a non-profit that helped parents of children with a rare disease. Those guides not only got record-high download numbers, they also attracted attention from all over the world. The non-profit was thrilled and the parents got information they couldn't access anywhere else. Marnie is a gem. If you get the chance to work with her, thank your lucky stars and do it.
Sue Goldberg
Marnie Hayutin has been a dynamic co-worker, an effective leader and an accomplished journalist and marketing professional throughout the many years I have had the pleasure of knowing and working with her. Whether it’s content management, strategic marketing, digital media management or a host of other skills, her knowledge base runs deep. I would highly recommend her for delivering excellent, professional results.
Experience
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Writing.Health
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United States
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Marketing Services
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1 - 100 Employee
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Founder & CEO
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May 2013 - Present
Clear communication is at the heart of every good marketing campaign, but nowhere is it more critical than when working in healthcare. Honest, authentic writing builds trust with patients and providers, forming the foundation for the long-term relationships you hope to create with your clients.Not every marketing agency can handle this kind of writing. Marketing content writers often lack the technical expertise to address a medical audience. Healthcare journalists, on the other hand, often can't produce copy that meets the needs of a marketing campaign. And, few writers are flexible enough to bounce from the conversational style of a blog post to the authoritative educational voice of a white paper.This is our specialty, and it is the core of all the marketing services we provide. We offer 25 years of healthcare content writing experience from both the advertising and editorial sides of the media table. We simplify even the most complex topics and make them accessible to all your audiences. We're trained to ask the right questions and cut through to the real story of how your company impacts patient care.
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Director of Marketing
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Sep 2015 - May 2017
Doc Halo’s clinical communication platform is transforming patient care by streamlining real-time communication among physicians, nurses and staff. As Director of Marketing, led the marketing work to guide this healthcare tech startup through an extraordinary period of growth. Work included: redesigning and maintaining the website, developing the first-ever marketing plan, reevaluating all vendor contracts and advertising partnerships, creating complete lead-gen and branding strategies, hiring a marketing team, managing the marketing budget, executing our trade show strategy, managing public relations and social media, and more.
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Northern Kentucky University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Instructor, Journalism
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Aug 2013 - May 2014
Course Taught: Media Skills (digital media) Course Taught: Media Skills (digital media)
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Cincinnati Magazine
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United States
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Periodical Publishing
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1 - 100 Employee
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Digital Media Director
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2010 - 2013
Led the team to launch a complete redesign of the website in March 2011. Responsible for shaping and guiding the magazine’s digital strategy, including the website, e-newsletters and social media. In charge of all aspects of daily web maintenance and content updates. Worked closely with the entire staff to develop original content for the web, create new sales opportunities and facilitate marketing efforts in the digital arena.
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Home & Garden Editor
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2006 - 2010
Responsible for the editorial direction of the Home & Garden section and all Special Advertising Sections. Duties included assigning and editing copy, managing the copy flow/production schedule, writing, strategic planning, budgeting, hiring and managing employees, collaborating with clients to determine their needs for each project, and planning and overseeing photo shoots. Projects included: The Cincinnati Home & Garden Show Program, The Christ Hospital’s Lindner Center Quarterly Report, the Cincinnati International Wine Festival Tasting Guide, the College Guide and many more.
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Adjunct Instructor, Journalism
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Aug 2001 - Dec 2006
Courses taught: News Writing, Feature Writing Courses taught: News Writing, Feature Writing
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Education
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Northwestern University
BSJ, Journalism -
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Northwestern University
MSJ, Journalism
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